Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site?

(A) Pay people to link back to your site

(B) Write some great content they will find useful

(C) Ensure your staff link back to your site

(D) Link to them first, regardless of whether they have anything interesting on their site


The best way to encourage people to link back to your site is by writing high quality long form content that helps other people solve their problems. Make sure to include relevant images and infographics that add value to the article. If you write a highly engaging article then, most websites in your niche will link back to your site.


This question is a part of the Google Digital Unlocked and Google Digital Garage Certification exams. You can find all the latest updated questions and answers to both exams on our website in the Google Digital Garage and Google Digital Unlocked pages.

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