Garmend is forming a strategy for a new back-to-school campaign for children’s clothing. Which of the following ASINs will likely perform best in terms of sales efficiency?

(A) new product ASINs only

(B) retail ready ASINs and new product ASINs

(C) best-selling ASINs and new product ASINs

(D) best-selling ASINs and retail ready ASINs

Explanation

If the objective of a campaign is to achieve sales efficiency then the campaign should advertise products that had the highest sales meaning the best-selling products and products that have retail ready ASINs. This is done to achieve low ACOS and high ROAS. The seller should avoid products that are not retail ready and have few sales.

Conclusion

This question is a part of the Amazon Sponsored Ads Foundations Certification Assessment. You can find answers to all the questions asked in this exam in our Amazon Sponsored Ads Foundations Certification Assessment Answers page.

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