Garmend used their advertised product report and found several ASINs with much higher ACOS than the rest of their products. What can they do to help lower the overall ACOS for the campaign?

(A) increase visibility by adding more keywords

(B) remove the underperforming ASINs from their campaign

(C) increase bids on high-performing keywords

(D) increase visibility by adding ASINs to the campaign

Explanation

Garmend can lower their overall ACOS for their campaign by identifying the ASINs that have high ACOS and low ROAS as well as ASINs that have high CTR but low sales from the Advertised Product Report. They can remove these underperforming ASINs from their campaign and this will mean that they aren’t paying for clicks that don’t lead to sales. This will also help them to lower their ACOS and increase their ROAS.

Conclusion

This question is a part of the Amazon Sponsored Ads Foundations Certification Assessment. You can find answers to all the questions asked in this exam in our Amazon Sponsored Ads Foundations Certification Assessment Answers page.