Gini’s Jewelry has been using Amazon’s sponsored ads for a while. They have a list of known keywords for their products. Which targeting method is most appropriate for them?

(A) Automatic targeting

(B) Manual targeting

Explanation

Manual targeting is best suited for Sponsored ads campaigns where you already know the keywords which are bringing traffic to your products from the ads. Automatic targeting is best suited in cases where you don’t know the keywords which are bringing traffic to your products from ads. In this case, Gini’s Jewelry already knows the keywords driving traffic so, they should use Manual targeting.

Conclusion

This question is a part of the Amazon Sponsored Ads Foundations Certification Assessment. You can find answers to all the questions asked in this exam in our Amazon Sponsored Ads Foundations Certification Assessment Answers page.