Google Ads Apps Certification Knowledge Check Assessment Answers (Updated 2021)

Before you get to the answers below here are some facts about the exam.

Exam Name – Google Ads Apps Certification Knowledge Check Assessment.

Time Limit and Format – There is no time limit and the format is Multiple Choice.

Exam URLhttps://skillshop.exceedlms.com/student/path/29785-google-ads-apps-certification

Q.1 – Select two reasons why a finance company might invest in app promotion. Select the best answers.

(A) To help users discover the app

(B) To increase user engagement with the app

(C) To drive phone calls to customer service

(D) To determine if the app is useful

Q.2 – How do Google App campaigns help both marketers and users? Select the best answer.

(A) By delivering a relevant ad to the right user at the right time

(B) By delivering relevant ads to users on YouTube

(C) By delivering as many ads as possible to the same user throughout the day

(D) By delivering ads to as many users as possible

Q.3 – An education company is preparing to run a marketing campaign for their app. Identify three factors the company should consider when determining the objectives for their upcoming campaign. Select the best answers.

(A) Business goals

(B) App-specific goals

(C) Stage of app maturity

(D) Competitor strategy

Q.4 – Why is conversion tracking critical for Google App campaigns? Select the best answer.

(A) Data captured with conversion tracking powers the machine learning that’s at the heart of Google App campaigns

(B) Conversion tracking provides insights that help shape push notifications for your apps

(C) Conversion tracking enables you to understand individual user preferences

(D) Data captured with conversion tracking can be used to target specific users

Q.5 – When setting up a new App campaign, which three settings must be made at the campaign level? Select the best answer.

(A) Budget, language, location

(B) Ad formats, budget, location

(C) Ad formats, budget, language

(D) Ad formats, language, location

Q.6 – Why is it important for a travel app like YourAdventure to create themed ad groups for specific offerings such as culinary experiences, guided hikes, and architectural tours? Select the best answer.

(A) Ad groups with specific themes are used to create and deliver relevant ads to travelers with different interests

(B) Ad groups target users based on their past travel history

(C) Ad groups allow a marketer to set different budgets for each theme

Q.7 – Which three of the following skills do marketers bring to the table when working with machine learning? Select the best answers.

(A) Strategy

(B) Goal-setting

(C) Creativity

(D) Efficiency

Q.8 – Your manager is questioning the need for you to spend time on your new Google App campaign, since “machine learning is doing everything.” What are three things you can tell your manager you’re doing to guide the campaign? Select the best answers.

(A) Provide the system with ample, meaningful data and the time to process it

(B) Keep an eye on strategy and objectives, evolving them over time as needed

(C) Create helpful boundaries for the system to work within by setting a thoughtful bid and budget

(D) Make adjustments to the campaign in reaction to hourly fluctuations in performance

Q.9 – You’ve just been assigned to oversee an App campaign that was launched two months ago. You learn that the assets have never been updated. Which two of the following actions should you take? Select the best answers.

(A) Review the campaign’s existing assets to see if there are assets of enough types and sizes for good ad coverage, and whether the existing assets meet the recommended standards for quality

(B) Use the asset report to see which assets are low-performing and gradually swap them out for new ones

(C) Review the asset report, but wait another month before taking action – it’s too soon to know how well the existing assets are performing

(D) Review the asset report as a frame of reference, then immediately remove all existing assets and start fresh with new ones

Q.10 – You’re running an App campaign for OneStop, an international clothing retailer, and you’re trying to follow best practices for your measurement strategy. Which three questions should you be focused on answering? Select the best answers.

(A) Are view-through conversions being measured and valued appropriately?

(B) How are users moving between OneStop’s app and web properties?

(C) Which of OneStop’s app users have the highest long-term value?

(D) How effective is deep linking at getting new users to install the OneStop app?

Q.11 – You’re running an App campaign for news publisher World News Online. Choose two reasons why you should care about the quality of World News Online’s listing on Google Play. Select the best answers.

(A) Information on the Play listing page is used as creative assets in App campaigns

(B) A high-quality listing will encourage downloads by users from the App campaign

(C) World News Online customers have higher expectations than the average user

(D) Information on the Play listing page is used for App push notifications.

Q.12 – You’re working with a productivity app that is considering expansion outside of the US into LATAM. Besides translating the app into relevant languages, which three steps should you take before launching in new markets? Select the best answers.

(A) Research specific market culture and productivity tool usage in LATAM

(B) Customize the app’s UX and expand payment methods relevant to LATAM

(C) Research device usage and connectivity within LATAM

(D) Launch the app in LATAM before translations are complete, to test the market

Conclusion

This post contains all the answers to the Google Ads Apps Certification Knowledge Check Assessment. If you want the answers to the main Google Ads Apps Certification exam then visit our Google Ads Apps Certification Assessment Answers page. You can also check out answers to other Google Ads Knowledge Check Assessments in Google Ads Search Certification Knowledge Check Assessment Answers, Google Ads Display Certification Knowledge Check Assessment Answers, Google Ads Video Certification Knowledge Check Assessment Answers, Shopping Ads Certification Knowledge Check Assessment Answers, Google Ads Measurement Certification Knowledge Check Assessment Answers.

This exam is optional but it helps you prepare for the main certification exam. This exam contains 12 questions and you cannot review the answers which you have already answered before. There is no time limit for the exam. If you fail in your first try then you can retake the exam after 24 hours.

You can check all the answers to other Google Certification exams by going to Google Certifications page.

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