Google Ads Display Certification Knowledge Check Assessment Answers 2020

Before you get to the answers below here are some facts about the exam.

Exam Name – Google Ads Display Certification Knowledge Check Assessment.

Time Limit and Format – There is no time limit and the format is Multiple Choice with some Match type questions.

Exam URLhttps://skillshop.exceedlms.com/student/path/18061-google-ads-display-certification

Click on any question to get the detailed explanation for the answer.

Q.1 – What Are The Three Marketing Objectives That Can Be Met Via Targeting On Google Display Ads?

(A) Build awareness

(B) Drive action

Generate buzz

(C) Influence consideration

Q.2 – Which Of The Following Is Not A Component Of Google Display Ads’ Value Proposition?

(A) Intent

(B) Machine learning

(C) Performance

(D) Search

Q.3 – What Two Types Of Remarketing Can Be Used On Google Display Ads?

(A) Custom remarketing

(B) Dynamic remarketing

(C) Email remarketing

(D) Standard remarketing

Q.4 – What Are The Three Main Automation Components Of Smart Display Campaigns?

(A) Automated bidding

(B) Automated conversions

(C) Automated creatives

(D) Automated targeting

Q.5 – Advertising With Google Ads Starts With Creating Campaigns Based On Your Business Objectives. Which Campaign Type Would You Pick For Each Of The Following Scenarios? (Type 2)

The correct Match order is

(1) These ads promote your products by giving users detailed information about what you’re selling. They appear on Google Shopping and next to search results – Shopping

(2) These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube – Universal App

(3) These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network – Video

(4) These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer – Search

Q.6 – Uploaded Ads Give Advertisers Access To More Inventory Than Responsive Display Ads.

(A) True

(B) False

Q.7 – Which Of The Following Are The Benefits Of Using Responsive Display Ads?

(A) Simplicity

(B) Automation

(C) Control

(D) Reach

Q.8 – What Two Main Ad Formats Can Be Used In A Google Display Ads Campaign?

(A) Search Ads

(B) Uploaded Ads

(C) Social Ads

(D) Responsive Display Ads

Q.9 – Which Of The Following Is A Core Benefit Of Google Ads Automated Bidding?

(A) User ID-based bidding

(B) Impression share-based bidding

(C) Daily budget pacing

(D) Auction-time bidding

Q.10 – How Can Google Ads Help You Advance Your Business Goals?

(A) By building awareness of your brand

(B) By driving online, in-app, in-person, and over-the-phone sales

(C) By influencing consideration of your products and services

(D) All of the above

Q.11 – Which Targeting Option Is Best For Influencing Consideration?

(A) Custom Affinity

(B) Custom Intent

(C) Demographics

(D) Remarketing

Q.12 – Which Targeting Option Is Best For Achieving Brand Awareness?

(A) Affinity

(B) Custom Intent

(C) In-Market

(D) Remarketing

Q.13 – Match Each Auto-Bidding Strategy To The Right Campaign Goal.

(1) Target ROAS – Revenue

(2) Target Impression Share – Visibility

(3) Maximize clicks – Traffic

(4) Target CPA – Conversions

Q.14 – How can Google Ads help you to advance your business goals?

(A) By building awareness of your brand

(B) By driving online, in-app, in-person and over-the-phone sales

(C) By influencing consideration of your products and services

(D) All of the above

Conclusion

This post contains all the answers to the Google Ads Display Certification Knowledge Check Assessment exam. If you want the answers to the main Google Ads Display Certification exam then visit our Google Ads Display Certification Assessment Answers page.

This exam is optional but it helps you prepare for the main certification exam. This exam contains 13 questions and you cannot review the answers which you have already answered before. There is no time limit for the exam. If you fail in your first try then you can retake the exam after 24 hours.

You can click on the questions to get detailed explanation only for the important ones. You can check all the answers to other Google Certification exams by going to Google Certifications page.

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