Google Ads Measurement Certification Knowledge Check Assessment Answers (Updated 2021)

Before you get to the answers below here are some facts about the exam.

Exam Name – Google Ads Measurement Certification Knowledge Check Assessment.

Time Limit and Format – There is no time limit and the format is Multiple Choice with some Match type questions.

Exam URLhttps://skillshop.exceedlms.com/student/path/18330-google-ads-measurement-certification

Q.1 – For video campaigns, the last impression of a video ad will get credit for the view-through conversion.

(A) True

(B) False

Q.2 – What can be used to customize how the data is tracked in the Conversions column?

(A) Auction Insights report

(B) Custom tables

(C) Include in Conversions setting

(D) Modify Columns setting

Q.3 – Which three of the following actions can improve your conversion rate? Select All Correct Responses

(A) Don’t use negative keywords

(B) Use negative keywords to further refine audience traffic

(C) Use specific keywords for better conversion rates

(D) Use the Search Terms report to reach the right customers

Q.4 – Which two of the following statements are true about Attribution reports? Select All Correct Responses

(A) App conversions and store visits are included in Attribution reports

(B) App conversions and store visits are not included in Attribution reports

(C) Attribution reports can help you estimate how changes to your attribution model might impact conversion reporting

(D) Attribution reports can help you evaluate and optimize performance after you’ve changed your attribution model

Q.5 – A company that designs coffee mugs wants to see which of their video creatives makes viewers remember their brand best. Which of the following Google tool can they use to find out?

(A) Ad recall

(B) Brand favorability

(C) Brand Lift

(D) Conversion Lift

Q.6 – Which of the following attribution models uses machine learning to evaluate individual customer paths?

(A) Data-driven

(B) Last interaction

(C) Linear

(D) Time decay

Q.7 – Hiroko is running a Search campaign for a couple of months and would like to make some improvements. Identify three ways that she can optimize her campaign after assessing performance. Select All Correct Responses.

(A) Assess which audience targeting is performing best and double down

(B) Don’t make changes until the campaign has been running for at least six months

(C) Remove poorly performing creative and test out new creative

(D) Turn on automated bidding

Q.8 – Jason is running a video campaign and realizes that while his overall views are high, his engagement rates are low. Which three of the following questions could he ask to investigate? Select All Correct Responses

(A) Was the creative effective in getting attention and highlighting the brand?

(B) Was the right audience targeted?

(C) Were enough people shown the video?

(D) Were there any possible executional missteps?

Q.9 – Which three of the following are good measurement habits for any individual or company? Select All Correct Responses

(A) Bring data to all of your meetings

(B) Encourage learning from failure

(C) Look at data only every month or so

(D) Run tests continuously

Q.10 – Jane clicks on a Search ad for lipstick then buys it online three days later by clicking on a Facebook ad. On which day would Google Ads credit the conversion?

(A) 24 hours after the purchase, to ensure payment is processed

(B) Never, since the last interaction was with Facebook

(C) The day the ad is clicked

(D) The day the purchase is made

Q.11 – Match each of the following conversion metrics that you can use to view conversion data with the correct description.

The correct Match order is:

(1) Cost per conversion (Cost/conv.) – Tells you how much, on average, each of your conversions cost. It’s calculated by dividing your total cost by the number in your “Conversions” column

(2) Conversion value per cost (Conv. value/cost) – Estimates your return on investment. It’s calculated by dividing your total conversion value by the total cost of all ad interactions.

(3) Conversion value (Conv. value) – Is the sum of Conversion values for your “Conversions.” You have to enter a value for your conversion actions

(4) Conversion value per click (Conv. value/click) – Is your total conversion value divided by the number of eligible clicks

(5) Conversion rate (Conv. rate) – Tells you how often, on average, an ad click or other ad interaction leads to a conversion. It’s calculated by dividing “Conversions” by the total eligible interactions (like ad clicks or video ad views).

Q.12 – Which two of the following statements are true about conversion tracking? Select All Correct Responses

(A) An extra snippet of code needs to be added to Google Ads to help track user interactions with your site

(B) Budgets automatically get shifted to the most productive ads

(C) It can track ad interactions and identify the ads most valuable to your business

(D) The best performing ads provide insight into creating new and improved creatives

Q.13 – Bob owns a small café with a Google My Business listing, but he’d love to have a mobile-friendly website as well. He doesn’t know much about creating websites. What’s a tool that Bob can use to create his site?

(A) AdWords

(B) Messaging

(C) Posts

(D) Website builder

Q.14 – If someone is using Google My Business to promote their restaurant online and attract new customers, what feature can be used to encourage new people to try them out?

(A) Customer reviews

(B) Dynamic ads

(C) In-search call button

(D) Insights

Q.15 – The Google My Business messaging tool allows customers to reach business owners through what type of communication?

(A) Video chat

(B) Text messaging

(C) Bulletin boards

(D) Email

Q.16 – What are the verification options for businesses with 10 or more locations?

(A) They can import and verify their locations in bulk

(B) They can enter their location information in bulk but will have to verify each location individually

(C) They only need to verify one location, and the rest will be automatically verified

(D) They’ll have to enter and verify their locations individually

Q.17 – Choose which conversion count option would allow you to measure and improve your sales.

(A) Every

(B) One

Q.18 – Google offers various methods for tracking phone calls from ads, websites, and mobile sites. Match each of the following conversion tracking goals with the correct method.

The correct Match order is:

(1) Track phone numbers on a mobile website – Track clicks on a text link, image, or button

(2) Track calls to a phone number on a website – Use a Google forwarding number

(3) Track calls from ads – Add call extension to your Google ad

Q.19 – Google’s video conversions can occur from three different customer actions. Match each conversion action with the correct output.

The correct Match order is:

(1) View-through – Impression-based; 24-hour default window

(2) Click-through – Click-based; 30-day default window

(3) View-based/view engagement – Watches the ad for 30 seconds or through the end; 30-day default window

Q.20 – If using Google Tag Manager, which of the following sitewide tagging solutions would be used to measure conversions?

(A) Add on the conversion linker tag to Google Tag Manager

(B) Install gtag.js tags

(C) Link Google Ads and Google Analytics accounts

(D) Sitewide tagging is already in place, so no action is needed

Q.21 – Which two of the following conversion tracking options are available when setting up in-app conversion tracking? Select All Correct Responses

(A) Facebook

(B) Firebase

(C) Google Play

(D) iTunes

Q.22 – Match each stage of the customer journey with an associated marketing objective.

The correct Match order is:

(1) Consideration – Brand favorability

(2) Awareness – Brand recall

(3) Loyalty – Customer referrals

(4) Purchase – Average order size

Q.23 – Many customer journeys begin with an awareness of a brand and end with a repeat buyer. Place the marketing objectives of the customer journey below in the correct order.

The correct order is:

(1) Build awareness

(2) Influence consideration

(3) Drive purchases

(4) Grow loyalty

Q.24 – Match the following objectives with the correct description.

The correct Match order is:

(1) Marketing Objectives – Marketing goals that support the business objectives such as building awareness

(2) Business Objective – A broad top level goal of your company. This goal typically focuses on increasing revenue, profit margin or volume (for example, units sold)

(3) Campaign Metrics – These are the individual metrics you use to measure the success of your media objectives

(4) Media Objectives – The goals for each medium through which your marketing objectives are completed. For example, the goal of your YouTube campaign

Q.25 – A candle company is writing copy for a new Display ad. They want to use it to influence consideration for their product. What should they do with their creative?

(A) Focus on a specific offer or a product (upsell)

(B) Focus on brand attributes or product value proposition

(C) Focus on story-telling around the brand

(D) Include an implicit or explicit call-to-action (Buy Now, Buy Here, Shop Here, etc.)

Q.26 – Which three of the following aspects are needed when writing a strong key performance indicator (KPI)? Select All Correct Responses

(A) It has a defined timeframe

(B) It is aggressive

(C) It is clear

(D) It is measurable

Q.27 – Giovanni runs a small bike company. Which tool can he use to turn his ad data into beautiful visual reports?

(A) Analytics

(B) Analytics 360

(C) Data Studio

(D) Optimize

Conclusion

This post contains all the answers to the Google Ads Measurement Certification Knowledge Check Assessment. If you want the answers to the main Google Ads Measurement Certification exam then visit our Google Ads Measurement Certification Assessment Answers page. You can also check out answers to other Google Ads Knowledge Check Assessments in Google Ads Search Certification Knowledge Check Assessment Answers, Google Ads Display Certification Knowledge Check Assessment Answers, Google Ads Video Certification Knowledge Check Assessment Answers, Shopping Ads Certification Knowledge Check Assessment Answers, Google Ads Apps Certification Knowledge Check Assessment Answers.

This exam is optional but it helps you prepare for the main certification exam. This exam contains 27 questions and you cannot review the answers which you have already answered before. There is no time limit for the exam. If you fail in your first try then you can retake the exam after 24 hours.

You can check all the answers to other Google Certification exams by going to Google Certifications page.

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