Google Ads Video Certification Assessment Answers 2020

Before you get to the answers below here are some things you should know about the exam.

Exam Name – Google Ads Video Certification Assessment.

Total Questions and Time Limit – 50 Questions with 75 minutes to complete entire exam.

Exam URLhttps://skillshop.exceedlms.com/student/path/18216-google-ads-video-certification

Q.1 – Of The Available First-Party Audience Solutions For YouTube, Which Would Help You Find Future Customers With Audience Profiles Of 35-54-Year-Olds, Researching Motorcycles, Likely On An IPhone?

(A) Exact Match

(B) Similar Audiences

(C) Customer Match

(D) Remarketing

Q.2 – Of The Storytelling Methods Recommended For YouTube Campaigns, Which One Uses A Long-Piece Format Creative Ad To Deliver A Brand’s Messaging And Shorter Ads To Reinforce It?

(A) The tease, amplify, echo method

(B) The direct-shot storytelling method

(C) The follow-up storytelling method

(D) The answer/user/question method

Q.3 – Of The Two Bidding Strategies You Can Use With Your TrueView For Action Campaign, Which Captures As Many Valuable Actions As Possible Within A Given Budget?

(A) Maximize conversions

(B) Target cost-per-view

(C) Target return on ad spend

(D) Maximize clicks

Q.4 – Ramone’s Client Is Allocating Some Of Her Advertising Budget To YouTube To Take Advantage Of Affinity Audiences. She Wants To Know More About Affinity Audiences Before Committing Any Resources. Which Of The Following Isn’t A Step Google Uses To Build An Affinity Audience For YouTube?

(A) Machine learning to scale

(B) Emails to sign users up

(C) Surveys to validate results

(D) Signals to understand audience characteristics

Q.5 – Running A Creative Experiment Using Brand Lift Is An Excellent Way To Get The Information You Need. What’s The First Step?

(A) Draft a hypothesis

(B) Connect to API

(C) Write an ad script

(D) Create a persona

Q.6 – The YouTube Masthead Is Effective For Advertisers With Which Goal? (Type 1)

(A) Target audiences in a time of decision-making.

(B) Focus on high-impact placement for high visibility.

(C) Drive actions within their website.

(D) Replace TV campaigns and achieve maximum reach.

Q.7 – The YouTube Masthead Is Effective For Advertisers With Which Goal? (Type 2)

(A) Drive awareness for a new product launch.

(B) Drive actions within their website.

(C) Drive a lift in ad recall and brand impact.

(D) Target audiences in a time of decision-making.

Q.8 – The YouTube Masthead Is Effective For Advertisers With Which Goal? (Type 3)

(A) Replace TV campaigns and achieve maximum reach.

(B) Get a high number of views at a low CPV.

(C) Conduct a long-term campaign at a reasonable cost.

(D) Reach a massive audience around a tentpole event.

Q.9 – To Assist Advertisers Using YouTube, Google Created A Set Of Recommendations Based On Successful Campaigns, Known As The ABCDs. Match Each Recommendation With Its Meaning.

The correct Match order is

(1) Be clear on what the audience should do – Direct

(2) Open YouTube ads with impact – Attract

​(3) Tap into emotion, audio, and pacing – Connect

(4) Brand naturally and with purpose – Brand

Q.10 – TrueView For Action Ad Formats Use Smart Bidding To Optimize For Specific Website Actions. To Do This, What Must Be Enabled In Your Google Ads Account?

(A) Machine learning

(B) Ad recommendations

(C) Automatic payments

(D) Conversion tracking

Q.11 – Using Custom Intent Audiences Allows Brands To Drive Action On YouTube. What’s The Key Functionality Of Custom Intent Audiences?

(A) Custom Intent audiences reach users that bought a product in the last seven days.

(B) Custom Intent audiences reach users residing in specific regions of the country.

(C) Custom Intent audiences reach users who recently searched on Google.

(D) Custom Intent audiences reach users who clicked one of your ads.

Q.12 – Vesta Is Working On A YouTube Campaign For A Chain Of Home And Garden Centers. The Owner Would Like To Promote A New Line Of Flowering Plants To Past Customers, Using Email Addresses They Provided Over The Years For Marketing Purposes. Which First-Party Audience Solution Would Be Ideal For Vesta’s YouTube Campaign?

(A) Similar Audience

(B) Custom Intent audience

(C) Custom Affinity audience

(D) Customer Match audience

Q.13 – What Are The Four Video Ad Sequencing Frameworks Advertisers Can Use To Tell Great Stories On YouTube?

(A) Signals, Context, Sequence, Immersion

(B) Teaser, Premise, Promotion, Attraction

(C) Bumper, Trailer, Banner, Cross-Promotion

(D) Demographic, Device, Conversion, Goal

Q.14 – What Are The Tested Benefits Of Bumper Ads?

(A) Bumper ads are half the cost, easier to create, and they last forever.

(B) Bumper ads are effective, efficient, and help businesses reach new people.

(C) Bumper ads are auto-generated, run in all languages, and guarantee results.

(D) Bumper ads have higher resolution, faster load times, and more impressions.

Q.15 – What Are The Three Key Reasons Advertisers Choose YouTube To Help Build Their Brands?

(A) YouTube has the most engaged audience, is powered by Google data and tools, and delivers proven results.

(B) YouTube has the fastest load times on any device, built-in developer tools, and guaranteed conversion costs.

(C) YouTube has the lowest overall click costs, the widest range of third party tools, and standardized automation.

(D) YouTube has the largest technical support team, the cheapest ad placements, and an enormous asset library.

Q.16 – What Are The Two Types Of Bidding Available For TrueView For Action To Help Drive Conversions? (Choose Two.)

(A) Target return on ad spend

(B) Enhanced cost-per-click

(C) Maximize conversions

(D) Target on-page position

(E) Target cost-per-acquisition

Q.17 – What Are Two Events That Store Visits For TrueView For Action Come From? (Choose Two.)

(A) Users who purchased a product in the past and visited a store location within 30 days.

(B) Users who watched 30 seconds of the ad and visited a store location within 10 days.

(C) Users who clicked on an element of the ad and entered a store location within 30 minutes.

(D) Users who watched 10 seconds of the ad and visited a store location within 30 days.

(E) Users who clicked on an element of the ad and entered a store location within 30 days.

Q.18 – What Are Two Examples Of The Intent Audience Solution, Life Events? (Choose Two.)

(A) A wedding-planner advertiser who wants to reach people who are currently researching wedding dresses.

(B) A home-decor advertiser who wants to reach people who recently bought a home.

(C) A property advertiser who wants to reach people who recently graduated from medical school.

(D) A fly-fishing advertiser who wants to reach people who are currently in the market for waders.

(E) A baking-supply company that wants to reach people who are in the market for mixers.

Q.19 – What Are Two Google Findings (Based On Internal Research) Regarding Six-Second Ads? (Choose Two.)

(A) Stronger brand response is found from ads that are viewable only, as compared to ads that are viewable and audible.

(B) Ads that include the product on-screen had higher ad recall.

(C) Ads with a person speaking directly to camera had lower ad recall.

(D) Six-second ads on YouTube drove the same ad recall as 30-second versions on other sites.

(E) Text slides, subtitles, and voiceovers are associated with higher brand awareness.

Q.20 – What Can YouTube Analytics Tell You About What People Are Watching On Your Client’s Channel?

(A) Return visits and search history

(B) Ads chosen and replays

(C) Real-time views and watch-time

(D) Referrer and preferred category

Q.21 – What Constitutes A Video Engagement Conversion In A TrueView For Action Campaign?

(A) User watches 10 seconds of the ad and converts within seven days.

(B) User watches the entirety of the ad and coverts within 30 days.

(C) User sees an impression of the ad and converts within 24 hours.

(D) User watches 10 seconds of the ad and converts within three days.

Q.22 – What Counts As A View-Through Conversion In A TrueView For Action Campaign?

(A) User clicks on an element of the ad and converts within 24 hours.

(B) User sees just an impression of the ad and converts within 24 hours.

(C) User sees just an impression of the ad and converts within three days.

(D) User clicks on an element of the ad and converts within three days.

Q.23 – What Information Can YouTube Analytics Provide About Where People Are Watching Your Videos?

(A) Engagement and drop-off

(B) Bounce rate and sessions

(C) Date of visit and restarts

(D) Traffic source and device

Q.24 – What Is One Reason An Advertiser Would Choose YouTube For Action?

(A) Over 85% of people search for a product on Google, then use YouTube to learn more about it before they purchase.

(B) Over 55% of people search for a product on Google, then use YouTube to learn more about it before they purchase.

(C) Over 65% of people search for a product on Google, then use YouTube to learn more about it before they purchase.

(D) Over 75% of people search for a product on Google, then use YouTube to learn more about it before they purchase.

Q.25 – What Report Should You Produce In YouTube Analytics To See Where Viewers Found Your Brand’s Content?

(A) The inbound visitor report

(B) The mobile device report

(C) The traffic sources report

(D) The viewer traffic report

Q.26 – What’s A Key Benefit Of Bumper Ads?

(A) Reach to outside sites

(B) High audience attention

(C) High signal value

(D) Low skip rate

Q.27 – What’s A Key Benefit Of TrueView For Reach?

(A) It helps advertisers maximize views.

(B) Its billing method is based on cost-per-view (CPV).

(C) It optimizes for impressions instead of views.

(D) It’s billed if the viewer watches 30 seconds of the ad.

Q.28 – What’s A Key Benefit Of TrueView In-Stream?

(A) It helps advertisers maximize views.

(B) It optimizes for highly efficient reach.

(C) It optimizes for impressions instead of views.

(D) Its billing method is based on target CPM.

Q.29 – What’s One Of Google And YouTube’s Awareness Products? (Type 1)

(A) Remarketing

(B) TrueView for Reach

(C) Affinity

(D) In-Market audiences

Q.30 – What’s One Of Google And YouTube’s Awareness Products? (Type 2)

(A) Customer Match

(B) First-party data

(C) Life Events

(D) Video Masthead

Q.31 – What’s One Of Google And YouTube’s Awareness Products? (Type 3)

(A) Intent Audiences

(B) Bumper Ads

(C) Google Signals

(D) Custom Affinity

Q.32 – What’s The Best Description Of Affinity Audiences On YouTube?

(A) Affinity Audiences on YouTube reach people based on what they’re actively researching, intent to purchase indicators, and surveys.

(B) Affinity Audiences on YouTube reach people based on their age, connections, and product count. ​

(C) Affinity Audiences on YouTube reach people based on operating system, device type, and mobile carrier.

(D) Affinity Audiences on YouTube reach people based on their lifestyle, interests, and consumption habits.

Q.33 – When It Comes To Driving Action, You Should Focus On Audiences With The Strongest Level Of Intent. Which Of These “Lowest Funnel” Audiences Is Comprised Of Users Who’ve Already Interacted With Your Brand, But For Some Reason Didn’t Convert?

(A) In-Market Audiences

(B) Remarketing or Customer Match

(C) Similar Audiences

(D) Custom Intent Audiences for YouTube

Q.34 – When Measuring Offline Conversions With TrueView For Action, A Shop Visit Is Counted When A User Watches 10 Seconds Of An Ad And Then Visits A Shop Within How Many Days?

(A) 7 days

(B) 14 days

(C) 30 days

(D) 45 days

Q.35 – When Your Goal Is Driving Action, You Focus On Audiences With The Strongest Level Of Intent. Match Each “Lowest Funnel” Audience Type With Its Description.

The correct Match order is:

People who’ve already spent time searching for products or services like yours on Google Search – Custom Intent Audiences for YouTube

People who’ve already engaged with your business, but didn’t convert when they had the chance – Remarketing or Customer Match

People who are actively researching your business and its specific products and/or services – In-Market Audiences

People with a similar profile to the customers you currently target, or who frequent your business – Similar Audiences

Q.36 – Which Bidding Strategy Works To Hit Your Desired CPA And Allows You To Achieve More Conversions At A Stronger ROI Without Manual Optimization?

(A) Target cost-per-lead (tCPL)

(B) Target cost-per-view (tCPV)

(C) Target-cost-per-acquisition (tCPA)

(D) Target cost-per-click (tCPC)

Q.37 – Which Data Can You Uncover By Running A Creative Experiment Using Brand Lift?

(A) Customized delivery options, special placements, and ad values

(B) Notes on each ad’s deficiencies and variants produced from results

(C) Each ad’s impact on brand awareness, consideration, and ad recall

(D) Every ad’s conversion value, its rank among others, and drop rates

Q.38 – Which Elements Are Used To Build A Custom Affinity Audience?

(A) Calculations, returns, website SSL, and app store visits

(B) Keywords, places, website URLs, and app downloads

(C) Preferences, visits, website FTP, and total app updates

(D) App downloads, tours, website LAN, and app user permissions

Q.39 – Which Is A Key Benefit Of Bumper Ads? (Type 1)

(A) They provide accurate signals.

(B) They produce detailed demographics.

(C) They create accurate customer match.

(D) They deliver maximum reach.

Q.40 – Which Is A Key Benefit Of Bumper Ads? (Type 2)

They provide highly accurate real-time data.

They can be purchased by CPD or CPC

They deliver comparable brand impact to TrueView for advertisers.

They’re most successful with computer-based viewers.

Q.41 – Which Is A Key Benefit Of TrueView Discovery?

(A) It reaches users scrolling down the YouTube home page.

(B) It optimizes delivery to users who are most likely to buy.

(C) It drives users to click a link or take action on an ad.

(D) It helps advertisers maximize views.

Q.42 – Which Is A Tip Google Recommends To Create An Effective Bumper Ad?

(A) Leave the audio out of your ad.

(B) Shorten an existing YouTube ad.

(C) Focus on a single, simple purpose.

(D) Include all of your ideas in one ad.

Q.43 – Which Marketer Would Be An Ideal Client For TrueView For Action?

(A) A business that wants to ensure brand impact and leverage the power of video by using Target Outranking Share bidding.

(B) A marketer who wants to use custom intent audiences to deliver a customizable and consistent call-to-action, driving clicks and website actions.

(C) A company that uses Target ROAS (return on ad spend) bidding and wants to make sure their ads are both consistent and can’t be skipped.

(D) An advertiser who doesn’t have Google Ads conversion tracking enabled on video campaigns, but still wants the benefits of leveraging the power of video.

Q.44 – Which Of YouTube’s Ad Formats Target High-Intent Audiences At Key Moments Of Making A Buying Decision, And Help Them Make The Purchase?

(A) TrueView for action ads

(B) TrueView discovery ads

(C) TrueView for reach ads

(D) TrueView outstream ads

Q.45 – Which Of YouTube’s Awareness Ad Formats Can Use The CPD Bidding Approach?

(A) TrueView for reach

(B) Masthead

(C) Bumper ads

(D) Outstream video

Q.46 – Which Of YouTube’s Awareness Ad Formats Is Designed To Show Video Ads On Websites Outside Of Youtube?

(A) TrueView for reach

(B) Outstream video

(C) Bumper ads

(D) Video masthead

Q.47 – Which Of YouTube’s Awareness Ad Formats Uses A Skippable In-Stream Format?

(A) TrueView for reach

(B) Video masthead

(C) Outstream video

(D) Bumper ads

Q.48 – Which Of YouTube’s Consideration And Interest Ad Formats Are Skippable Ads, Bought On A Cost-Per-View Basis?

(A) Outstream video ads

(B) Customer Match ads

(C) TrueView in-stream ads

(D) TrueView discovery ads

Q.49 – Which Of YouTube’s Consideration And Interest Ad Formats Enable Advertisers To Reach Their Audiences When They See Interesting New Content On The YouTube Home Feed?

(A) Bumper ads

(B) Video masthead

(C) TrueView in-stream ads

(D) TrueView discovery ads

Q.50 – Which One Of Google’s Data-Driven Marketing Tools Helps Analyze What People Are Searching For On YouTube?

(A) Google Optimize

(B) Google Trends

(C) Think with Google

(D) Google Surveys

Q.51 – Which One Of Google’s Data-Driven Marketing Tools Is A Collection Of Case Studies From Google’s Best Advertising Campaigns?

(A) Google Campaign Archive

(B) Think with Google

(C) Google Trends

(D) Google Surveys

Q.52 – Which One Of Google’s Data-Driven Tools Is Part Of Google Analytics Solutions?

(A) Google Surveys

(B) Google Trends

(C) Google Video 360

(D) Think with Google

Q.53 – Which Percentage Of YouTube Ads Are Audible?

(A) 90%

(B) 95%

(C) 80%

(D) 100%

Q.54 – Which Statement Is True About Bumper Ads? (Type 1)

(A) They’re purchased on a cost-per-view basis.

(B) They’re designed for a mobile-first world.

(C) They’re available on YouTube and Google Search.

(D) They have the lowest CPM among outstream formats.

Q.55 – Which Statement Is True About Bumper Ads? (Type 2)

(A) They’re a 15-second, skippable, in-stream ad format.

(B) They can be purchased through Google Ads or Google Preferred.

(C) They’re bought on a cost-per-view basis.

(D) They run outside of a video stream.

Q.56 – Which Statement Is True About Bumper Ads? (Type 3)

(A) They provide reach, frequency, and brand awareness.

(B) They’re in-stream ads that appear following a video.

(C) They’re in-stream ads, skippable after five seconds.

(D) They’re located at the top of the YouTube video home feed.

Q.57 – Which Statement Is True About Non-Skippable In-Stream Ads? (Type 1)

(A) Non-skippable in-stream ads are available on YouTube and advertiser websites.

(B) Non-skippable in-stream ads are available in auction or as a reservation buy.

(C) Non-skippable in-stream ads can be bought on target CPM or CPD.

(D) Non-skippable in-stream ads are six-second ads that show before a video.

Q.58 – Which Statement Is True About Non-Skippable In-Stream Ads? (Type 2)

(A) Non-skippable in-stream ads are available on YouTube and Google Maps.

(B) Non-skippable in-stream ads are six-second ads that show before a video.

(C) Non-skippable in-stream ads complement TV campaigns and incremental reach.

(D) Non-skippable in-stream ads are bought on target CPM through Google Ads.

Q.59 – Which Statement Is True About Non-Skippable In-Stream Ads? (Type 3)

(A) Non-skippable in-stream ads are most similar to ads shown on TV.

(B) Non-skippable in-stream ads are available on YouTube and advertiser websites.

(C) Non-skippable in-stream ads are six-second ads that are shown before a video.

(D) Non-skippable in-stream ads are bought on target CPM or CPV through Google Preferred.

Q.60 – Which Storytelling Method Entices Users With Short Ads, Reinforces Their Interest With Longer Ads, And Then Repeats The Messaging To Prompt Action?

(A) Capture, act, retarget

(B) Promise, sell, recall

(C) Tease, amplify, echo

(D) Introduce, inform, inspire

Q.61 – Which Storytelling Methods Does Google Recommend For Use Within Your YouTube Campaigns?

(A) Focus, animated shot, the best-case

(B) Wide shot, tight shot, the close-up

(C) Contrast/context/color, immersive shot, the payoff

(D) Tease/amplify/echo, direct shot, the follow-up

Q.62 – Which TrueView Ad Format Is Billed By CPA?

(A) TrueView for action

(B) TrueView for reach

(C) TrueView discovery

(D) TrueView in-stream

Q.63 – Which TrueView Ad Format Is Billed On A CPM Basis?

(A) TrueView discovery

(B) TrueView for reach

(C) TrueView for action

(D) TrueView in-stream

Q.64 – Which TrueView Ad Format Is Optimized For Lift In Ad Recall?

(A) TrueView for action

(B) TrueView discovery

(C) TrueView in-stream

(D) TrueView for reach

Q.65 – Which TrueView Ad Format Is Optimized For Product Awareness?

(A) TrueView for action

(B) TrueView for reach

(C) TrueView in-stream

(D) TrueView discovery

Q.66 – Which Two Are Ideal Advertisers For Custom Intent Audiences? (Choose Two.)

(A) Advertisers labelled enterprise with budgets that exceed £100,000.

(B) Advertisers looking to expand their non-brand search campaigns.

(C) Advertisers who want improvement without installing conversion tags.

(D) Advertisers with only video campaigns and a budget of at least £500.

(E) Advertisers using conversion tracking in their video campaigns.

Q.67 – Which Two Google Audience Solutions Use First-Party Data? (Choose Two.)

(A) Detailed Demographics

(B) Remarketing

(C) Similar Audience

(D) Custom Affinity

Q.68 – Which Two Video Formats Are Available On Google Video Partners? (Choose Two.)

(A) Bumper ads

(B) YouTube masthead

(C) TrueView for action

(D) 30-second non-skippable

Q.69 – Which Type Of Google Audience Signal Analyzes User Behavior To Identify People Who Have, For Example, Recently Graduated From College And May Need To Move?

(A) Consumer Patterns

(B) Custom Affinity audiences

(C) Life Events

(D) In-Market audiences

Q.70 – Which Type Of Google Audience Signal Can Identify People Who Are Actively Researching With The Intent To Buy?

(A) Life Events

(B) In-Market audiences

(C) Consumer Patterns

(D) Custom Affinity audiences

Q.71 – Which Type Of Google Audience Signal Reaches Consumers On YouTube Based On Their Consumption Habits?

(A) Life Events

(B) Custom Affinity audiences

(C) In-Market audiences

(D) Consumer Patterns

Q.72 – Which Value Proposition Do Custom Intent Audiences Offer Advertisers?

(A) They extend the reach of print campaigns to YouTube and help businesses with trust building among potential customers.

(B) They extend the reach of search campaigns to YouTube and help influence customers during active purchase decisions.

(C) They extend the reach of display campaigns to YouTube and help influence customers during post-purchase interactions.

(D) They extend the reach of television campaigns to YouTube and help influence problem identification and purchase timing.

Q.73 – Which Video Ad Sequencing Framework Is Focused On Where A Viewer Is And What They’re Doing When They Interact With A YouTube Ad?

(A) Concept

(B) Consume

(C) Conduct

(D) Context

Q.74 – Which Video Format Is Available On Google Video Partners? (Type 1)

(A) 30-second non-skippable

(B) TrueView for reach

(C) Video masthead

(D) TrueView Discovery

Q.75 – Which Video Format Is Available On Google Video Partners? (Type 2)

(A) TrueView in-stream

(B) TrueView discovery

(C) YouTube home feed

(D) Video masthead

Q.76 – Which YouTube Analytics Report Can Give You The Average View Duration For All Of The Videos On Your Brand’s Channel?

(A) The frequency report

(B) The watch regularity report

(C) The audience retention report

(D) The view demographic report

Q.77 – You Want To Use Video Ad Sequencing Frameworks. What’s One Important Data Signal To Keep In Mind When Creating Your YouTube Campaign?

(A) Unique User

(B) User Intent

(C) Past History

(D) Bounce Rate

Q.78 – Your Client Is Interested In Testing Six-Second Bumper Ads. What Are Two Tips You Can Share With Them About These Ads? (Choose Two.)

(A) Only use your TV ad to make a bumper.

(B) Budget time to establish the ad and stick the landing.

(C) Focus on a single, simple purpose.

(D) Build for large screens.

Q.79 – YouTube Analytics Can Show You The Aggregated Totals Of The Minutes People Spent Viewing A Video Over Time. Which Report Provides This Information?

(A) The view retention report

(B) The watch time report

(C) The version view report

(D) The demographic report

Q.80 – YouTube Analytics Provides Insights From The Moment You Upload A Video. Which Three Basic Questions About Who’s Watching Your Client’s Content Will It Answer With A Single Click?

(A) Age, gender, and geographic location

(B) Last visit, watch time, and subscriptions

(C) View count, ad buy, and credit score

(D) Time of day, IP address, and sessions

Q.81 – YouTube Can Help Advertisers Achieve Three Important Business Outcomes: Awareness, Consideration, And Action. Which Is A Result Driven By A YouTube Advertising Campaign To Achieve Action?

(A) Unique reach

(B) Online conversions

(C) Ad recall

(D) Purchase intent

Q.82 – Yvette’s YouTube Advertising Client Owns A Boutique Offering An Exclusive Line Of Designer Handbags. She’d Like To Drive Purchases Of These Handbags Using YouTube. Which YouTube Format Would Yvette Recommend To Her Client?

(A) Sponsored Cards

(B) Non-Skippable Video

(C) Overlay Video

(D) TrueView for Action

Q.83 – Zane Is Managing A YouTube Campaign For A Five-Star Hotel That Competes Directly With Several Other Hotels Located In The Area. The Owner Would Like To Use The Names Of Similar Hotels As Keywords When Building The Audience For The Campaign. What Would Be The Ideal Audience Solution For Zane’s YouTube Campaign?

(A) Similar Audience

(B) Customer Match audience

(C) Custom Affinity audience

(D) Affinity Audience

Q.84 – A YouTube Advertiser Is Looking To Drive Direct Response Objectives. Reyna, A YouTube Googler, Explains That YouTube For Action Combines Formats Powered By Smart Bidding With Intent-Rich Audiences And Measurement Capabilities That Can Help Turn Engagement On YouTube Into The Actions That Matter Most. What Actions Does YouTube Drive For Advertisers?

(A) YouTube drives action based on bounce rates, return visits, scanned items, and cookie delivery.

(B) YouTube drives actions focused on apps, website activity, lead generation, and offline store visits.

(C) YouTube drives actions focused on upselling, reselling, barter dealing, and price-matching sales.

(D) YouTube drives action based on the time of visit, page views, downloads, and IP address lookups.

Q.85 – Aaron’s Client Is An Architect Who’d Like To Use YouTube To Reach More Potential Customers. The Client Believes One Generic Ad Should Be Enough To Do The Job, But Aaron Knows That’s A Questionable Approach. What Can Aaron Tell The Client About Ad Relevance On YouTube To Change His Mind?

(A) Viewers served relevant ads were five times more likely to write an online review of the business.

(B) Viewers seeing relevant ads had larger transactions on average than those served generic ads.

(C) Viewers pay three times more attention to relevant ads than those aimed at generic audiences.

(D) Viewers can remember relevant ads twice as long as those aimed at generic audiences.

Q.86 – After A Discussion With A Google Audience Specialist, Reilly Is Ready To Suggest The Use Of Detailed Demographics To Her YouTube Clients. What Are Two Characteristics Of Detailed Demographics? (Choose Two.)

(A) Pet ownership

(B) Education

(C) Music preference

(D) Homeownership status

Q.87 – Aimee’s Been Researching YouTube As A Way To Promote Her Content. She Was Amazed By YouTube’s Reach And The Infrastructure Of Innovation The Platform Is Committed To Building. Plus, She Loves The Freedom Creators Are Given On YouTube To Express Themselves. As A Creator, What’s Another Reason Aimee Should Choose YouTube?

(A) YouTube creators are given lower keyword costs in search marketing auctions.

(B) YouTube creators can use platform tools to build their own brand’s website.

(C) YouTube creators can sign up for use of Google-owned HD camera systems.

(D) YouTube creators can earn income by sharing ads alongside their content.

Q.88 – Ajay’s Meeting With A Client Who’s Considering YouTube Advertising. The Client Wants To Better Understand Why Users Choose YouTube. Ajay Shares Information On YouTube’s Extensive Reach And The Opportunity It Provides For Users To Connect With A Community. What Are Two Other Reasons Users Choose YouTube? (Choose Two.)

(A) Users can create videos from Google’s vast libraries of stock footage.

(B) Users can connect with creators directly.

(C) It allows users to upload videos for a nominal fee.

(D) It showcases rich and diverse content.

(E) Its free-trial period can be extended upon request.

Q.89 – Annilee Has A Client Who Wants To Choose YouTube Audiences That Will Increase Consideration Of Their Products When Customers Are Ready To Buy. She Knows YouTube Has Two Specific Audience Solutions That Can Help Her Accomplish This For The Client. What Are The Two Audience Solutions? (Choose Two.)

(A) Custom Affinity audiences

(B) Demographics audiences

(C) In-Market audiences

(D) Custom Intent audiences

(E) Life Events audiences

Q.90 – Arturo Has Explained To A Client Who Sells Electronics That YouTube’s Detailed Demographic Audiences Can Impact Their Advertising Efforts. He Knows Detailed Demographics Help Advertisers Reach Audiences Based On Quantifiable Characteristics That Matter To The Client. What Are Two Of These Quantifiable Characteristics? (Choose Two.)

(A) Past purchases

(B) Homeownership status

(C) Music preference

(D) Household income

(E) Device type

Q.91 – As A YouTube Creator, Kieran Can Reach Over Two Billion Active Users Each Month And Use Platform Innovations To Generate Content That Meets Users’ Needs. YouTube Gives Him The Freedom To Express Himself, Find New Opportunities, And Make A Living While He Does It. How Does YouTube Help Creators Earn A Living?

(A) Creators are paid for generating cross-channel engagement.

(B) Creators are paid for sharing ads alongside their content.

(C) Creators are paid each time they upload YouTube content.

(D) Creators are paid for surpassing specific subscriber counts.

Q.92 – As An Advertising Director For A Marketing Firm, Glenda Uses YouTube Ads To Reach Her Audiences While They’re In Their “Personal Primetime.” When Is She Trying To Reach Her Audience?

(A) In highly engaged moments when her audience needs YouTube content that’s general and popular.

(B) In highly engaged moments when her audience is at home, not distracted by the world around them.

(C) In moments when her audience is engaged in content delivered at night, similar to when they watch TV.

Q.93 – As It Offers The Most Attentive Audience And Proven Results, YouTube Is Becoming Advertisers’ First Choice For Building Their Brands. What’s Another Reason Advertisers Choose YouTube?

(A) YouTube campaigns require no management.

(B) YouTube refunds advertising spend if no conversion goals are met.

(C) YouTube is powered by Google data and tools.

(D) YouTube has the smallest number of advertisers in each vertical.

Q.94 – Aside From Conversion Tracking, What’s A Requirement For Using Store Visits?

(A) The advertiser must have at least 10 video ads currently in their account.

(B) The advertiser must have at least 25 employees at each listed location.

(C) The advertiser must have multiple physical locations in eligible countries.

(D) The advertiser must spend $50,000 on Google Ads and YouTube monthly.

Q.95 – Audiences With The Strongest Level Of Intent Are The Most Open To Being Influenced By Your Message. Which Audience Is Made Up Of People Who’ve On Google Before Engaging With Your Business?

(A) Custom Remarketing for YouTube

(B) Customer Match Audiences for YouTube

(C) Similar Customer Audiences for YouTube

(D) Custom Intent Audiences for YouTube

Q.96 – Audra Handles YouTube Strategy For A Popular Concert Venue That Would Like To Run YouTube Campaigns Aimed At Fans Of The Musicians They’ve Booked This Summer. Which Type Of Audience Solution Should Audra Recommend For This Client?

(A) Program Candidate

(B) Custom Affinity

(C) Detailed Demographic

(D) Determinant List

Q.97 – Based On Google’s ABCDs Of Designing Ads For YouTube, What Are Two Ways Google Recommends You Connect With Your Viewers? (Choose Two.)

(A) Trick viewers into thinking they’re watching something different.

(B) Break the fourth wall in your ad by speaking directly to viewers.

(C) Use humor to boost ad recall, brand awareness, and viewership.

(D) Offer free and discounted goods or services to entice ad viewers.

(E) Slow down your ad’s pacing and take your time communicating.

Q.98 – Based On Google’s Analysis Of Bumper Ads, What Caused A Significant Increase In Ad Recall?

(A) When the bumper ad was skippable.

(B) When the bumper ad was shown on the right frame.

(C) When consumers viewed a bumper ad three or more times.

(D) When the bumper ad showed for 10 seconds.

Q.99 – Based On The ABCDs Of Designing YouTube Ads, How Does Google Recommend That You Open With Impact?

(A) Use fast pacing of video, frequent use of audio, and free giveaways.

(B) Front-load the story arc, focus on framing, and use familiar faces.

(C) Promise a deal, argue for value, and make an appeal or demand.

(D) Use the psychology of viewer, power of recall, and proper time for action.

Q.100 – Based On The ABCDs Of Designing YouTube Ads, What’s One Way To Attract Viewers?

(A) Offer a prize for watching to the end and require sign-up to receive it.

(B) Use current music selections from top artists in specific music genres.

(C) Use familiar faces like celebrities, YouTube creators, or influencers.

(D) Include branding and calls-to-action in the entire length of the video ad.

Q.101 – Brandon’s New YouTube Advertising Client Has Owned The Highest-Rated Theater In Town For Decades. The Theater Wants To Drive Action And Take Advantage Of YouTube Audience Solutions To Reach Consumers Likely To Buy A Ticket. Which YouTube Audience Solution Should Brandon Recommend?

(A) Demographics audiences

(B) Customer Match audiences

(C) Branded Lift audiences

(D) Custom Event audiences

Q.102 – Creators Choose YouTube For The Freedom It Gives Them To Use Cutting-Edge Innovations To Reach Billions Of People Worldwide And Make A Living Doing What They Love. How Does YouTube Help Creators Earn A Living?

(A) YouTube pays creators per 1,000 views of their uploaded videos.

(B) YouTube pays creators a set fee for every video they upload.

(C) YouTube pays creators according to channel subscriber counts.

(D) YouTube pays creators to share ads alongside their content.

Q.103 – Debra Met With A Client To Discuss Adding YouTube To Their Online Advertising Strategy. She Told Them How Google Data And Tools Can Deliver The Ideal Mix Of Ad Formats, Inventory, Audience, And Measurement Solutions To Achieve The Business Outcomes They Care About, Including Awareness And Consideration. Which Other Business Benefit Can YouTube Help Them Achieve?

(A) Motivation: enticement, calls-to-action, engagement

(B) Action: online conversions, store visits, sales lift

(C) Morale: increased satisfaction, higher retention, approval

(D) Development: upgrades, pre-rolls, experimentation

Q.104 – Drew Has A Client Who’s Wavering On Whether Or Not To Add YouTube To Their Online Advertising Strategy. Which Benefits Of YouTube Audience Solutions Should Drew Present For His Client’s Consideration?

(A) Lower auction bidding, email lists, and social reports

(B) Console usage, channel subscriptions, and data volume

(C) Competitive analysis, refundable budgets, and email lists

(D) Real-time data, powerful signals, and cross-device reach

Q.105 – Dylan’s Client Produces Documentaries. The Client Wants To Understand What Makes YouTube So Appealing To Users. Dylan Explains How YouTube Lets Users Engage With The Creators They Love And Become Part Of An Online Community Of Like-Minded People. What’s Another Reason Users Choose YouTube?

(A) Users choose YouTube for rich and diverse content.

(B) Users choose YouTube for its lengthy free-trial period.

(C) Users choose YouTube to access a local cable provider.

(D) Users choose YouTube to play games across platforms.

Q.106 – Following The ABCD Framework, What’s One Way To Attract Viewers And Give Them A Reason To Watch An Ad?

(A) Invest in high-end camera systems to shoot video ad segments.

(B) Front-load the story arc by opening the ad with impact and grabbing their attention.

(C) Use bright colors and loud noises to capture attention in the first five seconds.

(D) Hire a professional writer to craft the scripts for your YouTube campaigns.

Q.107 – For TrueView For Action, Which Three Events Can Make Up An Online Conversion?

(A) Clicks, video engagement, impressions

(B) Visits, video downloads, user referrals

(C) Likes, subscriptions, user comments

(D) Repeat views, engagement time, loads

Q.108 – Google Has Created A Set Of Recommendations Called ABCDs You Can Use To Drive Performance In Your YouTube Ad Campaigns. What Does ABCD Stand For?

(A) Attract, Baseline, Call-to-action, Distract

(B) Automatic, Bold, Callout, Disrupt

(C) Audience, Bait, Connect, Divert

(D) Attract, Brand, Connect, Direct

Q.109 – Google Video Partners Are Partnerships Formed Through Which Ad Service? (Type 1)

(A) Google Search Ads

(B) Google Analytics 360

(C) Google AdSense

(D) Google Marketing Platform

Q.110 – Google Video Partners Are Partnerships Formed Through Which Ad Service? (Type 2)

(A) Google Shopping

(B) Google Ad Manager

(C) Google Search Ads

(D) Google Tag Manager 360

Q.111 – Google Video Partners Are Partnerships Formed Through Which Ad Service? (Type 3)

(A) Google Local Catalog ads

(B) Google My Business

(C) Google Showcase ads

(D) Google AdMob

Q.112 – Hiro’s Construction Client Wants To Reach People Who’ve Shown An Interest In Purchasing A Home. Which Intent Audience Solution Should Hiro Recommend?

(A) Customer Match audience

(B) Life Events audience

(C) Buy Habits audience

(D) New Changes audience

Q.113 – How Can Google’s Consumer Patterns Audience Signals Help An Advertiser Connect With Their Target Audience?

(A) By reaching people who are subscribed to channels related to their products.

(B) By reaching people based on where they shop or eat.

(C) By reaching people who are performing searches on the advertiser’s products.

(D) By reaching people who have recently experienced a major change in their lifestyle.

Q.114 – How Can Google’s Custom Affinity Audience Signals Help An Advertiser Connect With Their Target Audience?

(A) By reaching people who have recently experienced a major change in lifestyle.

(B) By reaching people based on demographics, such as age and where they live.

(C) By reaching a one-of-a-kind audience to deliver a niche message at scale.

(D) By reaching people based on their consumption habits, such as where they shop or eat.

Q.115 – How Can Google’s In-Market Audience Signals Help An Advertiser Connect With Their Target Audience?

(A) By reaching people performing searches with the intent to buy or searching for competitive products.

(B) By reaching people who have recently experienced a major change in lifestyle.

(C) By reaching people based on where they shop or eat.

(D) By reaching people who are subscribed to channels related to their products.

Q.116 – How Does An Advertiser Benefit From Using Google Surveys?

(A) Google Surveys can see what people are searching for and find related topics.

(B) Google Surveys can discover the top questions the advertiser’s target audience is asking.

(C) Google Surveys can validate the advertiser’s idea through the world’s largest focus group.

(D) Google Surveys can plan an ad campaign by trendspotting and nowcasting.

Q.117 – How Does An Advertiser Benefit From Using Google Trends?

(A) Google Trends can plan an ad campaign by trendspotting and nowcasting.

(B) Google Trends can browse case studies showing how past ad campaigns have succeeded.

(C) Google Trends can validate an idea by asking the audience directly.

(D) Google Trends can discover the top questions their target audience is asking.

Q.118 – How Does An Advertiser Benefit From Using Think With Google?

(A) Think with Google can ask the audience directly if your idea is on track.

(B) Think with Google can find the right nomenclature of trending search queries.

(C) Think with Google can browse case studies showing how past ad campaigns have succeeded.

(D) Think with Google can discover the top questions their target audience is asking.

Q.119 – In A Bumper Ad, How Much Time Is Usually Required To Stick The Landing?

(A) According to Google, there’s no average length for this metric in bumper ads.

(B) Two seconds

(C) Four seconds

(D) One second

Q.120 – In Google’s ABCDs, What Are Two Recommendations For Connecting With Viewers? (Choose Two.)

(A) Use video shots from movies and television shows to get attention.

(B) Leverage the power of audio in your ads to lift brand awareness.

(C) Force a user into a sign-up or e-mail capture to exit the ad display.

(D) Increase your ad’s pacing to capture attention and keep it longer.

(E) Film ads that have a depressing emotional factor to gain sympathy.

Q.121 – In The ABCD Recommendations Google Created For YouTube Advertising, The A Stands For Attract And The B For Brand. What Do The C And D Stand For?

(A) Call-to-action and Disrupt

​(B) Callout and Distract

(C) Callout and Divert

(D) Connect and Direct

Q.122 – Ira’s Planning A YouTube Campaign For A New Bridal Shop Looking To Attract Brides-To-Be. He’s Sure That Intent Audience Solutions Offer The Best Chance At Success. Which Intent Audience Solution Should He Recommend To This Particular Client?

(A) Store Visits

(B) Life Events

(C) Targeted Brand

(D) Persona Match

Q.123 – Janelle Mentions To A New Advertiser That Innovations In The YouTube Platform Are Helping Users Discover More Relevant Content. What Are Two Of These Innovations? (Choose Two.)

(A) YouTube Go

(B) Google Play

(C) Google Assistant

(D) YouTube Premieres

(E) VR4K

Q.124 – Janice’s Advertising Agency Landed A Client Who’d Like To Understand How Media Consumption Habits Have Evolved, Prior To Spending Their Budget On YouTube. They’re Mobile-Focused And Would Like To Know The Percentage Of YouTube Watch-Time That Takes Place On Mobile Devices. What Percentage Of YouTube Watch-Time Is On Mobile Devices?

(A) 25% of YouTube watch-time happens on mobile devices.

(B) 75% of YouTube watch-time happens on mobile devices.

(C) 60% of YouTube watch-time happens on mobile devices.

(D) Google does not share device watch-time metrics for YouTube.

Q.125 – Janine Recommends Using A Customer Match Audience On YouTube So A Client Can Reach Existing Customers. Where Does Janine Upload Customer Information, Such As E-Mail Addresses, To Start The Customer Match Process?

(A) Google Play and Display Pack 360

(B) Google Ads and Display & Video 360

(C) Google Lens and Search & Display

(D) Google Drive and YouTube Premium

Q.126 – Jasmine’s Client Is Interested In Adding YouTube To Their Online Marketing Strategy. They’d Like A First-Party Data Audience Solution That Lets Them Find New Customers Who Share Characteristics With Their Existing Ones. What Would Be The Ideal First-Party Data Audience Solution For This Client?

(A) Similar Audiences

(B) Remarketing via Google Tags

(C) Customer Match audience

(D) Custom Intent audience

Q.127 – Julian Has A Client Interested In Increasing Awareness With Their YouTube Campaign. Which Three YouTube Audience Solutions Should He Recommend?

(A) Conversion, In-Market, and Remarketing

(B) Customer Match, Remarketing, and Tastes

(C) Demographics, Affinity, and Custom Affinity

(D) In-Market, Life Events, and Custom Infinity

Q.128 – Justine’s Client Is Almost Ready To Get Started With YouTube Advertising. They’ve Asked Her To Identify The Business Outcomes YouTube Can Deliver, To Ensure They’ll Achieve What They’re After With Their Campaign. Which Business Outcomes Can YouTube Deliver For Her Client?

(A) Listening, monitoring, following up

(B) Awareness, consideration, action

(C) Identity, recommendation, meaning

(D) Verification, confirmation, response

Q.129 – Landon Works For An Online Marketing Firm And Believes That YouTube Will Be An Effective Addition To His Client’s Advertising Strategy Given Its Extensive Reach Of Over Two Billion Monthly Active Users And Recent Innovations That Increase Usership. Which Two Next Generation Innovations Can Landon Share With His Client? (Choose Two.)

(A) Live-action auctions

(B) Mobile live streaming

(C) VR 360

(D) YouTube on TV screens

(E) Game-console emulation

Q.130 – Leigh’s Client, A Car Dealership, Asks Her To Reach Highly Qualified Consumers Ready To Make A Purchase. Which Intent Audience On YouTube Should Leigh Use?

(A) Custom Affinity audiences

(B) Consumer audiences

(C) In-Market audiences

(D) Qualified audiences

Q.131 – Leigh’s Meeting A Makeup Distributor Ready To Launch A New Line Of Mascara. She’s Convinced Them To Use YouTube To Spread Their Messaging And Believes Customer Match, Which Uses Customer Data Provided For Marketing Purposes, Is The Right Audience Solution For Their Effort. But The Client Is Confused About How The Customer Match Process Works. Leigh Breaks It Down Into A Three-Step Process To Make It Easier To Understand. What’s The Three-Step Customer Match Process?

(A) Parse data, format files, and create reports

(B) Upload data, match the data, and create audience lists

(C) Create fields, file translation, and input customer roles

(D) Categorize inputs, distribute values, and assign traits

Q.132 – Lori Manages Digital Marketing For A Travel Agency And Believes YouTube Could Help The Company Reach A Wider Audience. She Told Her Employer That Users Choose YouTube For The Rich And Diverse Content, And Because It Lets Them Directly Engage The Creators They Care About. What Other Reason Can Lori Provide For Why Users Choose YouTube?

(A) Users can watch videos when offline.

(B) Users pay only for videos they watch.

(C) Users get free cable television access.

(D) Users can connect with a community.

Q.133 – Lou’s Client Loves The Idea Of Building An Audience Using Search Keywords To Extend Their Reach And Capture Attention When Users Are Making An Active Purchase Decision. Which YouTube Intent Audience Solution Fits This Description?

(A) Buy Signal audiences

(B) Core Customer audiences

(C) Custom Intent audiences

(D) Life Events audiences

Q.134 – Match Each YouTube Platform Innovation With Its Description.

The correct match order is:

(1) Premiers – Builds anticipation of a video release by providing an upcoming watch page

​(2) Stories – Engages audience more casually and frequently through short mobile videos

(3) YouTube Go – Lets users know when they’re connected to Wi-Fi, so they can download videos for offline use

(4) VR180 – Provides audience with more immersive and engaging experiences

(5) Mobile live streaming – Gives viewers a front-row seat to watch live and chat in real time or catch it on-demand after

Q.135 – Match The Marketing Objective With The TrueView Ad Format That’s Optimized For That Objective.

The correct Match is

(1) TrueView for action – Action

(2) TrueView in-stream – Consideration

(3) TrueView discovery – Consideration

(4) TrueView for reach – Awareness

Q.136 – Match The TrueView Ad Format With Its Corresponding Bidding Type. (Not All Options Are Used.)

The correct Match is:

(1) TrueView for action – CPA

(2) TrueView discovery – CPV

(3) TrueView in stream – CPV

(4) TrueView for reach – CPM

Q.137 – Match The YouTube Customer With The Google Audience Signal Type That Helps Advertisers Connect With That Customer. (Type 1)

The Correct Match is:

(1) People who frequent fast-food restaurants – Consumer Patterns

(2) People who have recently gotten married – Life Event

(3) People who are searching reviews on lawn mowers – In-Market audiences

(4) People who blog about hunting – Custom Affinity audiences

Q.138 – Match The YouTube Customer With The Google Audience Signal Type That Helps Advertisers Connect With That Customer. (Type 2)

The Correct Match is:

(1) People who recently had a baby – Life Event

(2) People who are subscribed to channels about cars – Custom Affinity audiences

(3) People who frequent outdoor product stores – Consumer Patterns

(4) People who are searching for dog food on shopping sites – In-Market audiences

Q.139 – Match The YouTube Customer With The Google Audience Signal Type That Helps Advertisers Connect With That Customer. (Type 3)

The Correct Match is:

(1) People who read reviews on car stereos – In-Market audiences

(2) People who frequently go on cruises – Consumer Patterns

(3) People who have recently retired – Life Event

(4) People who answer forum questions about horses – Custom Affinity audiences

Q.140 – Mira Explained To A New Client How YouTube Can Help Brands Reach The Most Attractive Customers And Prospects By Helping Them Tap Into Real-Time Data And Powerful Signals To Be More Effective Storytellers. Which Other Benefit Of YouTube Audience Solutions Should She Mention?

(A) Free Google credits

(B) Lower budget cap

(C) Cross-device reach

Q.141 – Miranda, A Google Video Specialist, Is Recommending YouTube To An Advertiser Who’s Looking To Drive Direct Response Objectives. With Over Two Billion Logged-In Monthly Users And The Highest Viewability And Audibility On The Web At 95%, YouTube Is A Place To Drive Action. What Else Makes YouTube Ideal For Driving Action?

(A) Over 60% of global shoppers purchased products they discovered on YouTube.

(B) Over 40% of global shoppers purchased products they discovered on YouTube.

(C) Over 80% of global shoppers purchased products they discovered on YouTube.

(D) Over 70% of global shoppers purchased products they discovered on YouTube.

Q.142 – Myra Wants To Reach Consumers Her Company Already Has In Their CRM. Which Intent Audience Solutions On YouTube Should Myra Select When Building Her Campaign?

(A) Consumer Direct and New audiences

(B) General Purchase and Return audiences

(C) Ideal Candidate and CRM audiences

(D) Customer Match and Similar Audiences

Q.143 – Nadia’s Client Is Concerned About Losing Their Presence In Customer Living Rooms. Nadia Knows YouTube Would Be An Excellent Solution For The Client’s Problem. What’s A Compelling Reason YouTube Would Be A Good Solution For Her Client To Consider?

(A) Televisions are the primary device used for accessing YouTube, and they’re most frequently found in living rooms.

(B) 95% of users access videos on YouTube in a living room, using any type of internet-capable device.

(C) The living room, once ruled by broadcast TV and physical media, is YouTube’s fastest-growing platform.

(D) 75% of users who watched a commercial on TV will search for that same ad on YouTube from a living room.

Q.144 – Ben’s client owns more than 20 vitamin shops around the region and has seen success with YouTube advertising. Ben has recommended store visits for TrueView for action as a measurement solution to connect online influence to offline action. The client has asked Ben to explain which events trigger a store visit. Which two events trigger a store visit for TrueView for action?

(A) Users who purchase a product from the website and visit a store within 90 days and users who clicked the ad and visited a location within 90 days

(B) Users who’ve clicked an element of the ad and enter a store within 30 days and users who’ve watched 10 seconds of the ad and visit the store within 30 days

(C) Users who skipped the ad before 10 seconds elapsed and visited a store within 30 days and users who hit the back button and visited a location within 30 days

(D) Users who watch all of the ad and visit a location within 90 days and users who clicked the ad two or more times and visited a store within 90 days

Q.145 – Mina owns a high-end fashion boutique and has seen success with YouTube advertising over the past year. She’s uncertain which type of bidding she should choose for her TrueView for action campaign. She has a year’s worth of conversion data, but she’s not comfortable with that cost-per-acquisition. Which bidding type would be best in this scenario?

(A) Target conversion share

(B) Min cost-per-conversion

(C) Target cost-per-conversion

(D) Max Conversions

Q.146 – Leigh is the marketing manager for a makeup brand releasing a new line of mascara. They have an extensive customer list and would like to use customer data to reach past customers with their new product. Leigh needs to create a Customer Match audience. What’s the three-step process for creating a Customer Match audience?

(A) Upload data, match the data, and create audience lists

(B) Create fields, file translation, and input customer roles

(C) Parse data, format files, and create reports

(D) Categorize inputs, distribute values, and assign traits

Q.147 – Iryna is creating a six-second bumper ad for YouTube and wants to follow Google’s best practices. She’s planning to use her product in the video along with her company’s jingle. She knows there’s another best practice that has to do with breaking the fourth wall. What does breaking the fourth wall refer to when creating a bumper ad?

(A) Ads with less than a quarter of their time viewed

(B) Ads that have no actors or subjects involved

(C) Ads that offer four different types of discounts

(D) Ads with a person speaking directly to the camera

Q.148 – Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the rich and diverse content. What two other reasons can Lori provide for why users choose YouTube? (Choose 2.)

(A) Users can search for specific job opportunities.

(B) Users can directly engage with the creators they care about.

(C) Users can connect with a community.

(D) Users can search for specific ads.

Q.149 – Audra is marketing manager for a concert venue. She’s tasked with creating a YouTube campaign reaching fans of the musicians they’ve already booked for the summer. Which YouTube audience solution could Audra choose to reach these users?

(A) Determinant List

(B) Program Candidate

(C) Custom Affinity

(D) Detailed Demographic

Q.150 – The ABCDs of YouTube assist advertisers in developing the most effective creatives. The first recommendation, attract, concentrates on hooking your audience in your ad’s opening moments. According to Google research, what should you focus on to attract viewers?

(A) Offers and warranties

(B) Framing and pacing

(C) Colors and graphics

(D) Text and voice-overs

Q.151 – Google created the ABCDs of YouTube to provide advertisers with a set of guidelines to follow to develop high-impact creatives. You Attract users from the very beginning and Brand naturally. Lastly, you Direct them by stating clearly what you want them to do. Which recommendation did we leave out?

(A) Communicate with the viewer through third-party software.

(B) Coordinate secondary marketing channels to follow-up.

(C) Connect with the viewer through emotion and storytelling.

(D) Create a connection by placing a cookie on their device.

Q.152 – Google created the ABCDs of YouTube to help advertisers get the most from their creatives. You attract attention from the beginning, brand naturally and meaningfully, and connect with your viewer through emotion and storytelling. What’s the final recommendation contained in the ABCDs of YouTube?

(A) Determine what the viewer is interested in.

(B) Start a dialog with the viewer based on the ad.

(C) Direct clearly what you want the viewer to do.

(D) Drive viewers to make decisions about a brand.

Q.153 – Myra’s newest client uses a CRM to keep track of customer information. They’d like to use this data to engage past customers with a YouTube campaign promoting their newest product line. Which Intent audience solution on YouTube should Myra select for this campaign?

(A) Customer Match and Similar Audiences

(B) Consumer Direct and New audiences

(C) Ideal Candidate and CRM audiences

(D) General Purchase and Return audiences

Q.154 – Amy’s latest YouTube advertising campaign was a tremendous success. She saw more activity than she anticipated, but she’s not certain where all of it came from. She knows this data would help her improve her future performance. How can Amy get the information she needs from YouTube Analytics?

(A) She can check the inbound social media report.

(B) She can download the referrer category report.

(C) She can download the traffic sources report.

(D) She can review the sources tied to each click.

Q.155 – Users choose YouTube because it allows them to join an online community. This allows YouTube advertisers to reach these users much more effectively. What are two other reasons that users choose YouTube? (Choose 2.)

(A) Users choose YouTub to engage with their favorite creators

(B) Users choose YouTube to access a local cable provider.

(C) Users choose YouTube to play games across platforms.

(D) Users choose YouTube for rich and diverse content.

Q.156 – Marta wants to create a TrueView for action campaign to grow sales of her products. She knows her history with YouTube conversions will determine which Smart Bidding option she’ll have to use. What are the two Smart Bidding options available in TrueView for action campaigns?

(A) Cost-per-thousand impression and Maximize Clicks

(B) Max Conversions and target cost-per-acquisition

(C) Target impression share and cost-per-view

(D) Cost-per-click and target return on ad spend

Q.157 – Jana is building new creatives for her YouTube campaign, following the ABCDs of YouTube advertising. Her creatives use real people in a fast-paced setting to attract viewers. Audio and video communicate her logo and brand messaging. She’s created a connection using action to evoke excitement in her viewers. What recommendation from the ABCDs has she yet to implement?

(A) She’s yet to direct her viewers on the specific actions they should take after viewing.

(B) She needs to create a domain username and password for Performance Planner.

(C) She hasn’t created a website page to house the YouTube video on a separate server.

(D) She hasn’t set up the billing for the account that contains the YouTube campaign

Q.158 – Creators choose YouTube for its reach and the infrastructure of innovation the platform is committed to building. What are two other reason creators choose YouTube? (Choose 2.)

(A) YouTube creators can advertise job opportunities for potential applicants.

(B) YouTube creators are given the freedom to express themselves.

(C) YouTube creators can earn income by sharing ads alongside their content.

(D) YouTube creators can use platform tools to build their own brand’s website.

Q.159 – Lou’s client loves his suggestion of building an audience using specific keywords to capture attention when users are making an active purchase decision. Which YouTube Intent audience solution did Lou suggest to his client?

(A) Custom Intent audiences

(B) Core Customer audiences

(C) Life Events audiences

(D) Buy Signal audiences

Q.160 – An effective bumper ad created, according to Google’s best practices, includes a combination of branding, audio, and breaking the fourth wall — or speaking directly to the camera. What does Google recommend you avoid using in your bumper ad?

(A) Products, services, and domain

(B) Text slides, subtitles, and voice-overs

(C) Actors, animals, and comedy

(D) Graphics, promotions, and music

Q.161 – Jane takes on the task of explaining to a new client why YouTube is the best place for their marketing dollars. She tells them that, with data and tools, Google powers YouTube and delivers proven results. What other reason could Jane give to convince her client to use YouTube?

(A) YouTube has the smallest number of advertisers in each vertical.

(B) YouTube refunds advertising spend if no conversion goals are met.

(C) YouTube offers the most engaged audience on the web.

(D) YouTube campaigns require no optimization or management.

Q.162 – Ryan manages YouTube campaigns for a client who’s interested in how engaged his viewers are with his content. He’d really like to know when they’re dropping off, to make his calls-to-action are visible. Which YouTube Analytics report did Ryan share with his client?

(A) The traffic sources report

(B) The audience retention report

(C) The device duration report

(D) The watch time report

Q.163 – TrueView in-stream and TrueView discovery ads can be bought on a cost-per-view (CPV). TrueView for reach is billed by CPM on impression. Which TrueView ad format is billed by cost-per-acquisition (CPA)?

(A) TrueView discovery

(B) TrueView for action

(C) TrueView for reach

(D) TrueView in-stream

Q.164 – Advertisers choose YouTube because it delivers proven results. What are two additional reasons why advertisers choose YouTube? (Choose 2.)

(A) Offers effective Search ads for their audience

(B) Offers audience insights and advanced tools to help create impactful campaigns

(C) Offers audience engagement and attention

(D) Has the world’s largest digital asset library

Q.165 – Dan owns a farm supply store that sells plows to farmers. His suppliers released a new plow, and he wants to get the word out to his existing customers using Google Ads. He’s got the information needed to create a Customer Match audience, but he’s not sure where he needs to upload this information. Where does Dan upload customer information, such as e-mail addresses, to start the Customer Match process?

(A) Google Play and Display Pack 360

(B) Google Drive and YouTube Premium

(C) Google Ads and Display & Video 360

(D) Google Lens and Search & Display

Q.166 – Following the ABCD framework, the direct component has three basic elements that, if possible, every YouTube video should include. You should give them direction and make the offer stand out. What third element of direct does the ABCDs of YouTube contain?

(A) Include two different language translations.

(B) Edit the video ad to run in under five seconds.

(C) Make the call-to-action audible and visible.

(D) Re-purpose imagery and video assets.

Q.167 – Sara is building a campaign for a sporting goods startup with a revolutionary new bike helmet. She’s using Custom Affinity to reach users who recently searched for bike helmets or downloaded a bike-related app. Which elements build Sara’s Custom Affinity audience?

(A) App downloads, tours, website LAN, and app user permissions

(B) Calculations, returns, website SSL, and app store visits

(C) Keywords, places, website URLs, and app downloads

(D) Preferences, visits, website FTP, and total app updates

Q.168 – YouTube audience solutions help brands reach the most attractive prospects by tapping into real-time data and powerful signals. This gives brands the tools they need to be more effective storytellers. What’s another benefit of using YouTube audience solutions?

(A) Lower budget cap

(B) Cross-device reach

(C) Free Google credits

Q.169 – When measuring offline conversions with TrueView for action, a store visit is counted when a user watches 10 seconds of an ad and then visits a store within how many days?

(A) 45 days

(B) 14 days

(C) 7 days

(D) 30 days

What Is Google Ads Video Certification Exam?

This exam is conducted by Google via Skillshop which tests the understanding and workings of Google Video Ads. The Google Ads Video course helps you to build and optimize Video ad campaigns via Google and YouTube.

The first unit of this course teaches you how you can discover the value that YouTube provides for advertising your business. The second unit of the course teaches you how you can connect with your audience on YouTube. The third unit teaches you the different Video ad formats available in Google Ads. The fourth unit of the course teaches you the different Creative Essentials available in YouTube and the fifth unit teaches you how YouTube can drive action to your website, or app.

This exam consists of a total of 50 questions and you have 75 minutes to complete the exam. Once, you select and save an answer, you cannot go back and edit your answer. You need to score 80% or higher to pass and earn the certificate. The certificate is valid for a period of 12 months and if you fail in your first try then you can retake the exam after 24 hours.

Exam Requirements

There are three main requirements for applying to this exam:

(1) You should own a Smartphone or Computer.

(2) You should have an active Internet Connection.

(3) You should have a free Google Account.

Course Modules of the Exam

There are a total of 5 modules on which you are tested in this exam.

(1) Discover the value of YouTube.

(2) Connect with your Audience on YouTube.

(3) Know Video Ad Formats.

(4) Explore Creative Essentials for YouTube.

(5) Understand YouTube for Action.

Key Features Of This Exam

The main features of this course are:

(1) It is designed by Google itself so the information provided is of high quality.

(2) It provides a Certificate which has recognition in the job industry.

(3) A user has unlimited access to the exam and it’s totally free.

Conclusion

This article provides all the answers with detailed explanation so that you don’t just get the correct answers but you actually understand the reason behind the answers. You can get the answers to the Google Ads Video Knowledge Check exam by going to Google Ads Video Certification Knowledge Check Assessment Answers page. You should also check out answers to other Google Ads Certification exams like Google Ads Search Certification Exam Answers, Google Ads Display Certification Exam Answers, Google Ads Measurement Certification Exam Answers, Google Ads Apps Certification Exam Answers, and Shopping Ads Certification Exam Answers.

If you have any new questions to share or you’re having some doubts then feel free to comment down below.

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