Before you get to the answers below here are some things you should know about the exam.
Exam Name – Google Ads Video Certification Assessment.
Total Questions and Time Limit – 50 Questions with 75 minutes to complete entire exam.
Exam URL – https://skillshop.exceedlms.com/student/path/18216-google-ads-video-certification
Google Ads Video Certification Answers (Updated January 2021)
Contents of Article
(A) Exact Match
(B) Similar Audiences
(C) Customer Match
(D) Remarketing
(A) The tease, amplify, echo method
(B) The direct-shot storytelling method
(C) The follow-up storytelling method
(D) The answer/user/question method
(A) Maximize conversions
(B) Target cost-per-view
(C) Target return on ad spend
(D) Maximize clicks
(A) Machine learning to scale
(B) Emails to sign users up
(C) Surveys to validate results
(D) Signals to understand audience characteristics
(A) Draft a hypothesis
(B) Connect to API
(C) Write an ad script
(D) Create a persona
Q.6 – The YouTube Masthead Is Effective For Advertisers With Which Goal? (Type 1)
(A) Target audiences in a time of decision-making.
(B) Focus on high-impact placement for high visibility.
(C) Drive actions within their website.
(D) Replace TV campaigns and achieve maximum reach.
Q.7 – The YouTube Masthead Is Effective For Advertisers With Which Goal? (Type 2)
(A) Drive awareness for a new product launch.
(B) Drive actions within their website.
(C) Drive a lift in ad recall and brand impact.
(D) Target audiences in a time of decision-making.
Q.8 – The YouTube Masthead Is Effective For Advertisers With Which Goal? (Type 3)
(A) Replace TV campaigns and achieve maximum reach.
(B) Get a high number of views at a low CPV.
(C) Conduct a long-term campaign at a reasonable cost.
(D) Reach a massive audience around a tentpole event.
The correct Match order is
(1) Be clear on what the audience should do – Direct
(2) Open YouTube ads with impact – Attract
(3) Tap into emotion, audio, and pacing – Connect
(4) Brand naturally and with purpose – Brand
(A) Machine learning
(B) Ad recommendations
(C) Automatic payments
(D) Conversion tracking
(A) Custom Intent audiences reach users that bought a product in the last seven days.
(B) Custom Intent audiences reach users residing in specific regions of the country.
(C) Custom Intent audiences reach users who recently searched on Google.
(D) Custom Intent audiences reach users who clicked one of your ads.
(A) Similar Audience
(B) Custom Intent audience
(C) Custom Affinity audience
(D) Customer Match audience
(A) Signals, Context, Sequence, Immersion
(B) Teaser, Premise, Promotion, Attraction
(C) Bumper, Trailer, Banner, Cross-Promotion
(D) Demographic, Device, Conversion, Goal
Q.14 – What Are The Tested Benefits Of Bumper Ads?
(A) Bumper ads are half the cost, easier to create, and they last forever.
(B) Bumper ads are effective, efficient, and help businesses reach new people.
(C) Bumper ads are auto-generated, run in all languages, and guarantee results.
(D) Bumper ads have higher resolution, faster load times, and more impressions.
Q.15 – What Are The Three Key Reasons Advertisers Choose YouTube To Help Build Their Brands?
(A) YouTube has the most engaged audience, is powered by Google data and tools, and delivers proven results.
(B) YouTube has the fastest load times on any device, built-in developer tools, and guaranteed conversion costs.
(C) YouTube has the lowest overall click costs, the widest range of third party tools, and standardized automation.
(D) YouTube has the largest technical support team, the cheapest ad placements, and an enormous asset library.
(A) Target return on ad spend
(B) Enhanced cost-per-click
(C) Maximize conversions
(D) Target on-page position
(E) Target cost-per-acquisition
Q.17 – What Are Two Events That Store Visits For TrueView For Action Come From? (Choose Two.)
(A) Users who purchased a product in the past and visited a store location within 30 days.
(B) Users who watched 30 seconds of the ad and visited a store location within 10 days.
(C) Users who clicked on an element of the ad and entered a store location within 30 minutes.
(D) Users who watched 10 seconds of the ad and visited a store location within 30 days.
(E) Users who clicked on an element of the ad and entered a store location within 30 days.
Q.18 – What Are Two Examples Of The Intent Audience Solution, Life Events? (Choose Two.)
(A) A wedding-planner advertiser who wants to reach people who are currently researching wedding dresses.
(B) A home-decor advertiser who wants to reach people who recently bought a home.
(C) A property advertiser who wants to reach people who recently graduated from medical school.
(D) A fly-fishing advertiser who wants to reach people who are currently in the market for waders.
(E) A baking-supply company that wants to reach people who are in the market for mixers.
Q.19 – What Are Two Google Findings (Based On Internal Research) Regarding Six-Second Ads? (Choose Two.)
(A) Stronger brand response is found from ads that are viewable only, as compared to ads that are viewable and audible.
(B) Ads that include the product on-screen had higher ad recall.
(C) Ads with a person speaking directly to camera had lower ad recall.
(D) Six-second ads on YouTube drove the same ad recall as 30-second versions on other sites.
(E) Text slides, subtitles, and voiceovers are associated with higher brand awareness.
Q.20 – What Can YouTube Analytics Tell You About What People Are Watching On Your Client’s Channel?
(A) Return visits and search history
(B) Ads chosen and replays
(C) Real-time views and watch-time
(D) Referrer and preferred category
Q.21 – What Constitutes A Video Engagement Conversion In A TrueView For Action Campaign?
(A) User watches 10 seconds of the ad and converts within seven days.
(B) User watches the entirety of the ad and coverts within 30 days.
(C) User sees an impression of the ad and converts within 24 hours.
(D) User watches 10 seconds of the ad and converts within three days.
Q.22 – What Counts As A View-Through Conversion In A TrueView For Action Campaign?
(A) User clicks on an element of the ad and converts within 24 hours.
(B) User sees just an impression of the ad and converts within 24 hours.
(C) User sees just an impression of the ad and converts within three days.
(D) User clicks on an element of the ad and converts within three days.
Q.23 – What Information Can YouTube Analytics Provide About Where People Are Watching Your Videos?
(A) Engagement and drop-off
(B) Bounce rate and sessions
(C) Date of visit and restarts
(D) Traffic source and device
Q.24 – What Is One Reason An Advertiser Would Choose YouTube For Action?
(A) Over 85% of people search for a product on Google, then use YouTube to learn more about it before they purchase.
(B) Over 55% of people search for a product on Google, then use YouTube to learn more about it before they purchase.
(C) Over 65% of people search for a product on Google, then use YouTube to learn more about it before they purchase.
(D) Over 75% of people search for a product on Google, then use YouTube to learn more about it before they purchase.
Q.25 – What Report Should You Produce In YouTube Analytics To See Where Viewers Found Your Brand’s Content?
(A) The inbound visitor report
(B) The mobile device report
(C) The traffic sources report
(D) The viewer traffic report
Q.26 – What’s A Key Benefit Of Bumper Ads?
(A) Reach to outside sites
(B) High audience attention
(C) High signal value
(D) Low skip rate
Q.27 – What’s A Key Benefit Of TrueView For Reach?
(A) It helps advertisers maximize views.
(B) Its billing method is based on cost-per-view (CPV).
(C) It optimizes for impressions instead of views.
(D) It’s billed if the viewer watches 30 seconds of the ad.
Q.28 – What’s A Key Benefit Of TrueView In-Stream?
(A) It helps advertisers maximize views.
(B) It optimizes for highly efficient reach.
(C) It optimizes for impressions instead of views.
(D) Its billing method is based on target CPM.
Q.29 – What’s One Of Google And YouTube’s Awareness Products? (Type 1)
(A) Remarketing
(B) TrueView for Reach
(C) Affinity
(D) In-Market audiences
Q.30 – What’s One Of Google And YouTube’s Awareness Products? (Type 2)
(A) Customer Match
(B) First-party data
(C) Life Events
(D) Video Masthead
Q.31 – What’s One Of Google And YouTube’s Awareness Products? (Type 3)
(A) Intent Audiences
(B) Bumper Ads
(C) Google Signals
(D) Custom Affinity
Q.32 – What’s The Best Description Of Affinity Audiences On YouTube?
(A) Affinity Audiences on YouTube reach people based on what they’re actively researching, intent to purchase indicators, and surveys.
(B) Affinity Audiences on YouTube reach people based on their age, connections, and product count.
(C) Affinity Audiences on YouTube reach people based on operating system, device type, and mobile carrier.
(D) Affinity Audiences on YouTube reach people based on their lifestyle, interests, and consumption habits.
(A) In-Market Audiences
(B) Remarketing or Customer Match
(C) Similar Audiences
(D) Custom Intent Audiences for YouTube
(A) 7 days
(B) 14 days
(C) 30 days
(D) 45 days
The correct Match order is:
People who’ve already spent time searching for products or services like yours on Google Search – Custom Intent Audiences for YouTube
People who’ve already engaged with your business, but didn’t convert when they had the chance – Remarketing or Customer Match
People who are actively researching your business and its specific products and/or services – In-Market Audiences
People with a similar profile to the customers you currently target, or who frequent your business – Similar Audiences
(A) Target cost-per-lead (tCPL)
(B) Target cost-per-view (tCPV)
(C) Target-cost-per-acquisition (tCPA)
(D) Target cost-per-click (tCPC)
Q.37 – Which Data Can You Uncover By Running A Creative Experiment Using Brand Lift?
(A) Customized delivery options, special placements, and ad values
(B) Notes on each ad’s deficiencies and variants produced from results
(C) Each ad’s impact on brand awareness, consideration, and ad recall
(D) Every ad’s conversion value, its rank among others, and drop rates
Q.38 – Which Elements Are Used To Build A Custom Affinity Audience?
(A) Calculations, returns, website SSL, and app store visits
(B) Keywords, places, website URLs, and app downloads
(C) Preferences, visits, website FTP, and total app updates
(D) App downloads, tours, website LAN, and app user permissions
Q.39 – Which Is A Key Benefit Of Bumper Ads? (Type 1)
(A) They provide accurate signals.
(B) They produce detailed demographics.
(C) They create accurate customer match.
(D) They deliver maximum reach.
Q.40 – Which Is A Key Benefit Of Bumper Ads? (Type 2)
They provide highly accurate real-time data.
They can be purchased by CPD or CPC
They deliver comparable brand impact to TrueView for advertisers.
They’re most successful with computer-based viewers.
Q.41 – Which Is A Key Benefit Of TrueView Discovery?
(A) It reaches users scrolling down the YouTube home page.
(B) It optimizes delivery to users who are most likely to buy.
(C) It drives users to click a link or take action on an ad.
(D) It helps advertisers maximize views.
Q.42 – Which Is A Tip Google Recommends To Create An Effective Bumper Ad?
(A) Leave the audio out of your ad.
(B) Shorten an existing YouTube ad.
(C) Focus on a single, simple purpose.
(D) Include all of your ideas in one ad.
Q.43 – Which Marketer Would Be An Ideal Client For TrueView For Action?
(A) A business that wants to ensure brand impact and leverage the power of video by using Target Outranking Share bidding.
(B) A marketer who wants to use custom intent audiences to deliver a customizable and consistent call-to-action, driving clicks and website actions.
(C) A company that uses Target ROAS (return on ad spend) bidding and wants to make sure their ads are both consistent and can’t be skipped.
(D) An advertiser who doesn’t have Google Ads conversion tracking enabled on video campaigns, but still wants the benefits of leveraging the power of video.
(A) TrueView for action ads
(B) TrueView discovery ads
(C) TrueView for reach ads
(D) TrueView outstream ads
Q.45 – Which Of YouTube’s Awareness Ad Formats Can Use The CPD Bidding Approach?
(A) TrueView for reach
(B) Masthead
(C) Bumper ads
(D) Outstream video
(A) TrueView for reach
(B) Outstream video
(C) Bumper ads
(D) Video masthead
Q.47 – Which Of YouTube’s Awareness Ad Formats Uses A Skippable In-Stream Format?
(A) TrueView for reach
(B) Video masthead
(C) Outstream video
(D) Bumper ads
(A) Outstream video ads
(B) Customer Match ads
(C) TrueView in-stream ads
(D) TrueView discovery ads
(A) Bumper ads
(B) Video masthead
(C) TrueView in-stream ads
(D) TrueView discovery ads
(A) Google Optimize
(B) Google Trends
(C) Think with Google
(D) Google Surveys
(A) Google Campaign Archive
(B) Think with Google
(C) Google Trends
(D) Google Surveys
Q.52 – Which One Of Google’s Data-Driven Tools Is Part Of Google Analytics Solutions?
(A) Google Surveys
(B) Google Trends
(C) Google Video 360
(D) Think with Google
Q.53 – Which Percentage Of YouTube Ads Are Audible?
(A) 90%
(B) 95%
(C) 80%
(D) 100%
Q.54 – Which Statement Is True About Bumper Ads? (Type 1)
(A) They’re purchased on a cost-per-view basis.
(B) They’re designed for a mobile-first world.
(C) They’re available on YouTube and Google Search.
(D) They have the lowest CPM among outstream formats.
Q.55 – Which Statement Is True About Bumper Ads? (Type 2)
(A) They’re a 15-second, skippable, in-stream ad format.
(B) They can be purchased through Google Ads or Google Preferred.
(C) They’re bought on a cost-per-view basis.
(D) They run outside of a video stream.
Q.56 – Which Statement Is True About Bumper Ads? (Type 3)
(A) They provide reach, frequency, and brand awareness.
(B) They’re in-stream ads that appear following a video.
(C) They’re in-stream ads, skippable after five seconds.
(D) They’re located at the top of the YouTube video home feed.
Q.57 – Which Statement Is True About Non-Skippable In-Stream Ads? (Type 1)
(A) Non-skippable in-stream ads are available on YouTube and advertiser websites.
(B) Non-skippable in-stream ads are available in auction or as a reservation buy.
(C) Non-skippable in-stream ads can be bought on target CPM or CPD.
(D) Non-skippable in-stream ads are six-second ads that show before a video.
Q.58 – Which Statement Is True About Non-Skippable In-Stream Ads? (Type 2)
(A) Non-skippable in-stream ads are available on YouTube and Google Maps.
(B) Non-skippable in-stream ads are six-second ads that show before a video.
(C) Non-skippable in-stream ads complement TV campaigns and incremental reach.
(D) Non-skippable in-stream ads are bought on target CPM through Google Ads.
Q.59 – Which Statement Is True About Non-Skippable In-Stream Ads? (Type 3)
(A) Non-skippable in-stream ads are most similar to ads shown on TV.
(B) Non-skippable in-stream ads are available on YouTube and advertiser websites.
(C) Non-skippable in-stream ads are six-second ads that are shown before a video.
(D) Non-skippable in-stream ads are bought on target CPM or CPV through Google Preferred.
(A) Capture, act, retarget
(B) Promise, sell, recall
(C) Tease, amplify, echo
(D) Introduce, inform, inspire
Q.61 – Which Storytelling Methods Does Google Recommend For Use Within Your YouTube Campaigns?
(A) Focus, animated shot, the best-case
(B) Wide shot, tight shot, the close-up
(C) Contrast/context/color, immersive shot, the payoff
(D) Tease/amplify/echo, direct shot, the follow-up
Q.62 – Which TrueView Ad Format Is Billed By CPA?
(A) TrueView for action
(B) TrueView for reach
(C) TrueView discovery
(D) TrueView in-stream
Q.63 – Which TrueView Ad Format Is Billed On A CPM Basis?
(A) TrueView discovery
(B) TrueView for reach
(C) TrueView for action
(D) TrueView in-stream
Q.64 – Which TrueView Ad Format Is Optimized For Lift In Ad Recall?
(A) TrueView for action
(B) TrueView discovery
(C) TrueView in-stream
(D) TrueView for reach
Q.65 – Which TrueView Ad Format Is Optimized For Product Awareness?
(A) TrueView for action
(B) TrueView for reach
(C) TrueView in-stream
(D) TrueView discovery
Q.66 – Which Two Are Ideal Advertisers For Custom Intent Audiences? (Choose Two.)
(A) Advertisers labelled enterprise with budgets that exceed £100,000.
(B) Advertisers looking to expand their non-brand search campaigns.
(C) Advertisers who want improvement without installing conversion tags.
(D) Advertisers with only video campaigns and a budget of at least £500.
(E) Advertisers using conversion tracking in their video campaigns.
Q.67 – Which Two Google Audience Solutions Use First-Party Data? (Choose Two.)
(A) Detailed Demographics
(B) Remarketing
(C) Similar Audience
(D) Custom Affinity
Q.68 – Which Two Video Formats Are Available On Google Video Partners? (Choose Two.)
(A) Bumper ads
(B) YouTube masthead
(C) TrueView for action
(D) 30-second non-skippable
(A) Consumer Patterns
(B) Custom Affinity audiences
(C) Life Events
(D) In-Market audiences
(A) Life Events
(B) In-Market audiences
(C) Consumer Patterns
(D) Custom Affinity audiences
Q.71 – Which Type Of Google Audience Signal Reaches Consumers On YouTube Based On Their Consumption Habits?
(A) Life Events
(B) Custom Affinity audiences
(C) In-Market audiences
(D) Consumer Patterns
Q.72 – Which Value Proposition Do Custom Intent Audiences Offer Advertisers?
(A) They extend the reach of print campaigns to YouTube and help businesses with trust building among potential customers.
(B) They extend the reach of search campaigns to YouTube and help influence customers during active purchase decisions.
(C) They extend the reach of display campaigns to YouTube and help influence customers during post-purchase interactions.
(D) They extend the reach of television campaigns to YouTube and help influence problem identification and purchase timing.
(A) Concept
(B) Consume
(C) Conduct
(D) Context
Q.74 – Which Video Format Is Available On Google Video Partners? (Type 1)
(A) 30-second non-skippable
(B) TrueView for reach
(C) Video masthead
(D) TrueView Discovery
Q.75 – Which Video Format Is Available On Google Video Partners? (Type 2)
(A) TrueView in-stream
(B) TrueView discovery
(C) YouTube home feed
(D) Video masthead
(A) The frequency report
(B) The watch regularity report
(C) The audience retention report
(D) The view demographic report
(A) Unique User
(B) User Intent
(C) Past History
(D) Bounce Rate
(A) Only use your TV ad to make a bumper.
(B) Budget time to establish the ad and stick the landing.
(C) Focus on a single, simple purpose.
(D) Build for large screens.
(A) The view retention report
(B) The watch time report
(C) The version view report
(D) The demographic report
(A) Age, gender, and geographic location
(B) Last visit, watch time, and subscriptions
(C) View count, ad buy, and credit score
(D) Time of day, IP address, and sessions
(A) Unique reach
(B) Online conversions
(C) Ad recall
(D) Purchase intent
(A) Sponsored Cards
(B) Non-Skippable Video
(C) Overlay Video
(D) TrueView for Action
(A) Similar Audience
(B) Customer Match audience
(C) Custom Affinity audience
(D) Affinity Audience
(A) YouTube drives action based on bounce rates, return visits, scanned items, and cookie delivery.
(B) YouTube drives actions focused on apps, website activity, lead generation, and offline store visits.
(C) YouTube drives actions focused on upselling, reselling, barter dealing, and price-matching sales.
(D) YouTube drives action based on the time of visit, page views, downloads, and IP address lookups.
(A) Viewers served relevant ads were five times more likely to write an online review of the business.
(B) Viewers seeing relevant ads had larger transactions on average than those served generic ads.
(C) Viewers pay three times more attention to relevant ads than those aimed at generic audiences.
(D) Viewers can remember relevant ads twice as long as those aimed at generic audiences.
(A) Pet ownership
(B) Education
(C) Music preference
(D) Homeownership status
(A) YouTube creators are given lower keyword costs in search marketing auctions.
(B) YouTube creators can use platform tools to build their own brand’s website.
(C) YouTube creators can sign up for use of Google-owned HD camera systems.
(D) YouTube creators can earn income by sharing ads alongside their content.
(A) Users can create videos from Google’s vast libraries of stock footage.
(B) Users can connect with creators directly.
(C) It allows users to upload videos for a nominal fee.
(D) It showcases rich and diverse content.
(E) Its free-trial period can be extended upon request.
(A) Custom Affinity audiences
(B) Demographics audiences
(C) In-Market audiences
(D) Custom Intent audiences
(E) Life Events audiences
(A) Past purchases
(B) Homeownership status
(C) Music preference
(D) Household income
(E) Device type
(A) Creators are paid for generating cross-channel engagement.
(B) Creators are paid for sharing ads alongside their content.
(C) Creators are paid each time they upload YouTube content.
(D) Creators are paid for surpassing specific subscriber counts.
(A) In highly engaged moments when her audience needs YouTube content that’s general and popular.
(B) In highly engaged moments when her audience is at home, not distracted by the world around them.
(C) In moments when her audience is engaged in content delivered at night, similar to when they watch TV.
(A) YouTube campaigns require no management.
(B) YouTube refunds advertising spend if no conversion goals are met.
(C) YouTube is powered by Google data and tools.
(D) YouTube has the smallest number of advertisers in each vertical.
Q.94 – Aside From Conversion Tracking, What’s A Requirement For Using Store Visits?
(A) The advertiser must have at least 10 video ads currently in their account.
(B) The advertiser must have at least 25 employees at each listed location.
(C) The advertiser must have multiple physical locations in eligible countries.
(D) The advertiser must spend $50,000 on Google Ads and YouTube monthly.
(A) Custom Remarketing for YouTube
(B) Customer Match Audiences for YouTube
(C) Similar Customer Audiences for YouTube
(D) Custom Intent Audiences for YouTube
(A) Program Candidate
(B) Custom Affinity
(C) Detailed Demographic
(D) Determinant List
(A) Trick viewers into thinking they’re watching something different.
(B) Break the fourth wall in your ad by speaking directly to viewers.
(C) Use humor to boost ad recall, brand awareness, and viewership.
(D) Offer free and discounted goods or services to entice ad viewers.
(E) Slow down your ad’s pacing and take your time communicating.
Q.98 – Based On Google’s Analysis Of Bumper Ads, What Caused A Significant Increase In Ad Recall?
(A) When the bumper ad was skippable.
(B) When the bumper ad was shown on the right frame.
(C) When consumers viewed a bumper ad three or more times.
(D) When the bumper ad showed for 10 seconds.
Q.99 – Based On The ABCDs Of Designing YouTube Ads, How Does Google Recommend That You Open With Impact?
(A) Use fast pacing of video, frequent use of audio, and free giveaways.
(B) Front-load the story arc, focus on framing, and use familiar faces.
(C) Promise a deal, argue for value, and make an appeal or demand.
(D) Use the psychology of viewer, power of recall, and proper time for action.
Q.100 – Based On The ABCDs Of Designing YouTube Ads, What’s One Way To Attract Viewers?
(A) Offer a prize for watching to the end and require sign-up to receive it.
(B) Use current music selections from top artists in specific music genres.
(C) Use familiar faces like celebrities, YouTube creators, or influencers.
(D) Include branding and calls-to-action in the entire length of the video ad.
(A) Demographics audiences
(B) Customer Match audiences
(C) Branded Lift audiences
(D) Custom Event audiences
(A) YouTube pays creators per 1,000 views of their uploaded videos.
(B) YouTube pays creators a set fee for every video they upload.
(C) YouTube pays creators according to channel subscriber counts.
(D) YouTube pays creators to share ads alongside their content.
(A) Motivation: enticement, calls-to-action, engagement
(B) Action: online conversions, store visits, sales lift
(C) Morale: increased satisfaction, higher retention, approval
(D) Development: upgrades, pre-rolls, experimentation
(A) Lower auction bidding, email lists, and social reports
(B) Console usage, channel subscriptions, and data volume
(C) Competitive analysis, refundable budgets, and email lists
(D) Real-time data, powerful signals, and cross-device reach
(A) Users choose YouTube for rich and diverse content.
(B) Users choose YouTube for its lengthy free-trial period.
(C) Users choose YouTube to access a local cable provider.
(D) Users choose YouTube to play games across platforms.
(A) Invest in high-end camera systems to shoot video ad segments.
(B) Front-load the story arc by opening the ad with impact and grabbing their attention.
(C) Use bright colors and loud noises to capture attention in the first five seconds.
(D) Hire a professional writer to craft the scripts for your YouTube campaigns.
Q.107 – For TrueView For Action, Which Three Events Can Make Up An Online Conversion?
(A) Clicks, video engagement, impressions
(B) Visits, video downloads, user referrals
(C) Likes, subscriptions, user comments
(D) Repeat views, engagement time, loads
(A) Attract, Baseline, Call-to-action, Distract
(B) Automatic, Bold, Callout, Disrupt
(C) Audience, Bait, Connect, Divert
(D) Attract, Brand, Connect, Direct
Q.109 – Google Video Partners Are Partnerships Formed Through Which Ad Service? (Type 1)
(A) Google Search Ads
(B) Google Analytics 360
(C) Google AdSense
(D) Google Marketing Platform
Q.110 – Google Video Partners Are Partnerships Formed Through Which Ad Service? (Type 2)
(A) Google Shopping
(B) Google Ad Manager
(C) Google Search Ads
(D) Google Tag Manager 360
Q.111 – Google Video Partners Are Partnerships Formed Through Which Ad Service? (Type 3)
(A) Google Local Catalog ads
(B) Google My Business
(C) Google Showcase ads
(D) Google AdMob
(A) Customer Match audience
(B) Life Events audience
(C) Buy Habits audience
(D) New Changes audience
(A) By reaching people who are subscribed to channels related to their products.
(B) By reaching people based on where they shop or eat.
(C) By reaching people who are performing searches on the advertiser’s products.
(D) By reaching people who have recently experienced a major change in their lifestyle.
(A) By reaching people who have recently experienced a major change in lifestyle.
(B) By reaching people based on demographics, such as age and where they live.
(C) By reaching a one-of-a-kind audience to deliver a niche message at scale.
(D) By reaching people based on their consumption habits, such as where they shop or eat.
Q.115 – How Can Google’s In-Market Audience Signals Help An Advertiser Connect With Their Target Audience?
(A) By reaching people performing searches with the intent to buy or searching for competitive products.
(B) By reaching people who have recently experienced a major change in lifestyle.
(C) By reaching people based on where they shop or eat.
(D) By reaching people who are subscribed to channels related to their products.
Q.116 – How Does An Advertiser Benefit From Using Google Surveys?
(A) Google Surveys can see what people are searching for and find related topics.
(B) Google Surveys can discover the top questions the advertiser’s target audience is asking.
(C) Google Surveys can validate the advertiser’s idea through the world’s largest focus group.
(D) Google Surveys can plan an ad campaign by trendspotting and nowcasting.
Q.117 – How Does An Advertiser Benefit From Using Google Trends?
(A) Google Trends can plan an ad campaign by trendspotting and nowcasting.
(B) Google Trends can browse case studies showing how past ad campaigns have succeeded.
(C) Google Trends can validate an idea by asking the audience directly.
(D) Google Trends can discover the top questions their target audience is asking.
Q.118 – How Does An Advertiser Benefit From Using Think With Google?
(A) Think with Google can ask the audience directly if your idea is on track.
(B) Think with Google can find the right nomenclature of trending search queries.
(C) Think with Google can browse case studies showing how past ad campaigns have succeeded.
(D) Think with Google can discover the top questions their target audience is asking.
Q.119 – In A Bumper Ad, How Much Time Is Usually Required To Stick The Landing?
(A) According to Google, there’s no average length for this metric in bumper ads.
(B) Two seconds
(C) Four seconds
(D) One second
Q.120 – In Google’s ABCDs, What Are Two Recommendations For Connecting With Viewers? (Choose Two.)
(A) Use video shots from movies and television shows to get attention.
(B) Leverage the power of audio in your ads to lift brand awareness.
(C) Force a user into a sign-up or e-mail capture to exit the ad display.
(D) Increase your ad’s pacing to capture attention and keep it longer.
(E) Film ads that have a depressing emotional factor to gain sympathy.
(A) Call-to-action and Disrupt
(B) Callout and Distract
(C) Callout and Divert
(D) Connect and Direct
(A) Store Visits
(B) Life Events
(C) Targeted Brand
(D) Persona Match
(A) YouTube Go
(B) Google Play
(C) Google Assistant
(D) YouTube Premieres
(E) VR4K
(A) 25% of YouTube watch-time happens on mobile devices.
(B) 75% of YouTube watch-time happens on mobile devices.
(C) 60% of YouTube watch-time happens on mobile devices.
(D) Google does not share device watch-time metrics for YouTube.
(A) Google Play and Display Pack 360
(B) Google Ads and Display & Video 360
(C) Google Lens and Search & Display
(D) Google Drive and YouTube Premium
(A) Similar Audiences
(B) Remarketing via Google Tags
(C) Customer Match audience
(D) Custom Intent audience
(A) Conversion, In-Market, and Remarketing
(B) Customer Match, Remarketing, and Tastes
(C) Demographics, Affinity, and Custom Affinity
(D) In-Market, Life Events, and Custom Infinity
(A) Listening, monitoring, following up
(B) Awareness, consideration, action
(C) Identity, recommendation, meaning
(D) Verification, confirmation, response
(A) Live-action auctions
(B) Mobile live streaming
(C) VR 360
(D) YouTube on TV screens
(E) Game-console emulation
(A) Custom Affinity audiences
(B) Consumer audiences
(C) In-Market audiences
(D) Qualified audiences
(A) Parse data, format files, and create reports
(B) Upload data, match the data, and create audience lists
(C) Create fields, file translation, and input customer roles
(D) Categorize inputs, distribute values, and assign traits
(A) Users can watch videos when offline.
(B) Users pay only for videos they watch.
(C) Users get free cable television access.
(D) Users can connect with a community.
(A) Buy Signal audiences
(B) Core Customer audiences
(C) Custom Intent audiences
(D) Life Events audiences
Q.134 – Match Each YouTube Platform Innovation With Its Description.
The correct match order is:
(1) Premiers – Builds anticipation of a video release by providing an upcoming watch page
(2) Stories – Engages audience more casually and frequently through short mobile videos
(3) YouTube Go – Lets users know when they’re connected to Wi-Fi, so they can download videos for offline use
(4) VR180 – Provides audience with more immersive and engaging experiences
(5) Mobile live streaming – Gives viewers a front-row seat to watch live and chat in real time or catch it on-demand after
Q.135 – Match The Marketing Objective With The TrueView Ad Format That’s Optimized For That Objective.
The correct Match is
(1) TrueView for action – Action
(2) TrueView in-stream – Consideration
(3) TrueView discovery – Consideration
(4) TrueView for reach – Awareness
Q.136 – Match The TrueView Ad Format With Its Corresponding Bidding Type. (Not All Options Are Used.)
The correct Match is:
(1) TrueView for action – CPA
(2) TrueView discovery – CPV
(3) TrueView in stream – CPV
(4) TrueView for reach – CPM
The Correct Match is:
(1) People who frequent fast-food restaurants – Consumer Patterns
(2) People who have recently gotten married – Life Event
(3) People who are searching reviews on lawn mowers – In-Market audiences
(4) People who blog about hunting – Custom Affinity audiences
The Correct Match is:
(1) People who recently had a baby – Life Event
(2) People who are subscribed to channels about cars – Custom Affinity audiences
(3) People who frequent outdoor product stores – Consumer Patterns
(4) People who are searching for dog food on shopping sites – In-Market audiences
The Correct Match is:
(1) People who read reviews on car stereos – In-Market audiences
(2) People who frequently go on cruises – Consumer Patterns
(3) People who have recently retired – Life Event
(4) People who answer forum questions about horses – Custom Affinity audiences
(A) Free Google credits
(B) Lower budget cap
(C) Cross-device reach
(A) Over 60% of global shoppers purchased products they discovered on YouTube.
(B) Over 40% of global shoppers purchased products they discovered on YouTube.
(C) Over 80% of global shoppers purchased products they discovered on YouTube.
(D) Over 70% of global shoppers purchased products they discovered on YouTube.
(A) Consumer Direct and New audiences
(B) General Purchase and Return audiences
(C) Ideal Candidate and CRM audiences
(D) Customer Match and Similar Audiences
(A) Televisions are the primary device used for accessing YouTube, and they’re most frequently found in living rooms.
(B) 95% of users access videos on YouTube in a living room, using any type of internet-capable device.
(C) The living room, once ruled by broadcast TV and physical media, is YouTube’s fastest-growing platform.
(D) 75% of users who watched a commercial on TV will search for that same ad on YouTube from a living room.
(A) Users who purchase a product from the website and visit a store within 90 days and users who clicked the ad and visited a location within 90 days
(B) Users who’ve clicked an element of the ad and enter a store within 30 days and users who’ve watched 10 seconds of the ad and visit the store within 30 days
(C) Users who skipped the ad before 10 seconds elapsed and visited a store within 30 days and users who hit the back button and visited a location within 30 days
(D) Users who watch all of the ad and visit a location within 90 days and users who clicked the ad two or more times and visited a store within 90 days
(A) Target conversion share
(B) Min cost-per-conversion
(C) Target cost-per-conversion
(D) Max Conversions
(A) Upload data, match the data, and create audience lists
(B) Create fields, file translation, and input customer roles
(C) Parse data, format files, and create reports
(D) Categorize inputs, distribute values, and assign traits
(A) Ads with less than a quarter of their time viewed
(B) Ads that have no actors or subjects involved
(C) Ads that offer four different types of discounts
(D) Ads with a person speaking directly to the camera
(A) Users can search for specific job opportunities.
(B) Users can directly engage with the creators they care about.
(C) Users can connect with a community.
(D) Users can search for specific ads.
(A) Determinant List
(B) Program Candidate
(C) Custom Affinity
(D) Detailed Demographic
(A) Offers and warranties
(B) Framing and pacing
(C) Colors and graphics
(D) Text and voice-overs
(A) Communicate with the viewer through third-party software.
(B) Coordinate secondary marketing channels to follow-up.
(C) Connect with the viewer through emotion and storytelling.
(D) Create a connection by placing a cookie on their device.
(A) Determine what the viewer is interested in.
(B) Start a dialog with the viewer based on the ad.
(C) Direct clearly what you want the viewer to do.
(D) Drive viewers to make decisions about a brand.
(A) Customer Match and Similar Audiences
(B) Consumer Direct and New audiences
(C) Ideal Candidate and CRM audiences
(D) General Purchase and Return audiences
(A) She can check the inbound social media report.
(B) She can download the referrer category report.
(C) She can download the traffic sources report.
(D) She can review the sources tied to each click.
(A) Users choose YouTub to engage with their favorite creators
(B) Users choose YouTube to access a local cable provider.
(C) Users choose YouTube to play games across platforms.
(D) Users choose YouTube for rich and diverse content.
(A) Cost-per-thousand impression and Maximize Clicks
(B) Max Conversions and target cost-per-acquisition
(C) Target impression share and cost-per-view
(D) Cost-per-click and target return on ad spend
(A) She’s yet to direct her viewers on the specific actions they should take after viewing.
(B) She needs to create a domain username and password for Performance Planner.
(C) She hasn’t created a website page to house the YouTube video on a separate server.
(D) She hasn’t set up the billing for the account that contains the YouTube campaign
(A) YouTube creators can advertise job opportunities for potential applicants.
(B) YouTube creators are given the freedom to express themselves.
(C) YouTube creators can earn income by sharing ads alongside their content.
(D) YouTube creators can use platform tools to build their own brand’s website.
(A) Custom Intent audiences
(B) Core Customer audiences
(C) Life Events audiences
(D) Buy Signal audiences
(A) Products, services, and domain
(B) Text slides, subtitles, and voice-overs
(C) Actors, animals, and comedy
(D) Graphics, promotions, and music
(A) YouTube has the smallest number of advertisers in each vertical.
(B) YouTube refunds advertising spend if no conversion goals are met.
(C) YouTube offers the most engaged audience on the web.
(D) YouTube campaigns require no optimization or management.
(A) The traffic sources report
(B) The audience retention report
(C) The device duration report
(D) The watch time report
(A) TrueView discovery
(B) TrueView for action
(C) TrueView for reach
(D) TrueView in-stream
(A) Offers effective Search ads for their audience
(B) Offers audience insights and advanced tools to help create impactful campaigns
(C) Offers audience engagement and attention
(D) Has the world’s largest digital asset library
(A) Google Play and Display Pack 360
(B) Google Drive and YouTube Premium
(C) Google Ads and Display & Video 360
(D) Google Lens and Search & Display
(A) Include two different language translations.
(B) Edit the video ad to run in under five seconds.
(C) Make the call-to-action audible and visible.
(D) Re-purpose imagery and video assets.
(A) App downloads, tours, website LAN, and app user permissions
(B) Calculations, returns, website SSL, and app store visits
(C) Keywords, places, website URLs, and app downloads
(D) Preferences, visits, website FTP, and total app updates
(A) Lower budget cap
(B) Cross-device reach
(C) Free Google credits
(A) 45 days
(B) 14 days
(C) 7 days
(D) 30 days
(A) Target cost-per-view
(B) Target cost-per-acquisition
(C) Enhanced cost-per-click
(D) Max Conversions
(A) Listening, monitoring, following up
(B) Verification, confirmation, response
(C) Awareness, consideration, action
(D) Identity, recommendation, meaning
(A) Real-time data, powerful signals, and cross-device reach
(B) Competitive analysis, refundable budgets, and email lists
(C) Lower auction bidding, email lists, and social reports
(D) Console usage, channel subscriptions, and data volume
What Is Google Ads Video Certification Exam?
This exam is conducted by Google via Skillshop which tests the understanding and workings of Google Video Ads. The Google Ads Video course helps you to build and optimize Video ad campaigns via Google and YouTube.
The first unit of this course teaches you how you can discover the value that YouTube provides for advertising your business. The second unit of the course teaches you how you can connect with your audience on YouTube. The third unit teaches you the different Video ad formats available in Google Ads. The fourth unit of the course teaches you the different Creative Essentials available in YouTube and the fifth unit teaches you how YouTube can drive action to your website, or app.
This exam consists of a total of 50 questions and you have 75 minutes to complete the exam. Once, you select and save an answer, you cannot go back and edit your answer. You need to score 80% or higher to pass and earn the certificate. The certificate is valid for a period of 12 months and if you fail in your first try then you can retake the exam after 24 hours.
Exam Requirements
There are three main requirements for applying to this exam:
(1) You should own a Smartphone or Computer.
(2) You should have an active Internet Connection.
(3) You should have a free Google Account.
Course Modules of the Exam
There are a total of 5 modules on which you are tested in this exam.
(1) Discover the value of YouTube.
(2) Connect with your Audience on YouTube.
(3) Know Video Ad Formats.
(4) Explore Creative Essentials for YouTube.
(5) Understand YouTube for Action.
Key Features Of This Exam
The main features of this course are:
(1) It is designed by Google itself so the information provided is of high quality.
(2) It provides a Certificate which has recognition in the job industry.
(3) A user has unlimited access to the exam and it’s totally free.
Conclusion
This article provides all the answers with detailed explanation so that you don’t just get the correct answers but you actually understand the reason behind the answers. You can get the answers to the Google Ads Video Knowledge Check exam by going to Google Ads Video Certification Knowledge Check Assessment Answers page. You should also check out answers to other Google Ads Certification exams like Google Ads Search Certification Exam Answers, Google Ads Display Certification Exam Answers, Google Ads Measurement Certification Exam Answers, Google Ads Apps Certification Exam Answers, and Shopping Ads Certification Exam Answers.
If you have any new questions to share or you’re having some doubts then feel free to comment down below.