Before you get to the answers below here are some facts about the exam.
Exam Name – Google Ads Video Certification Knowledge Check Assessment.
Time Limit and Format – There is no time limit and the format is Multiple Choice with some Match type questions.
Exam URL – https://skillshop.exceedlms.com/student/path/18216-google-ads-video-certification
Click on any question to get the detailed explanation for the answer.
(A) True
(B) False
Q.2 – Which Of The Following Is Not An Example Of Detailed Demographics?
(A) Car ownership status
(B) Homeownership status
(C) Marital status
(D) Parenting stages
Q.3 – You Want To Find New, High-Value Customers Using Their Data. Which Audience Solution Should You Use?
(A) Affinity
(B) Customer Match
(C) In-Market
(D) Similar Audiences
(A) Affinity
(B) Custom Affinity
(C) Customer Match
(D) In-Market
(A) Affinity
(B) Custom Affinity
(C) Customer Match
(D) Detailed Demographics
(A) True
(B) False
Q.7 – Which Of The Following Is Not A Top Reason Why Users Choose YouTube?
(A) To connect with a community
(B) To engage with creators
(C) To upload photos
(D) To watch rich and diverse content
Q.8 – Which Of These Is Not An Example Of Advanced Audiences?
(A) Affinity
(B) In-market
(C) Life events
(D) Males 21-34
Q.9 – How Can You Create Video Ads To Maximize Effectiveness On YouTube?
(A) Build from the ground up rather than modifying your TV spot
(B) Repurpose your TV spots on YouTube – it’s all video
(C) Cut your TV spot into :30 and :15 video ads
(D) Rebuild your TV spots into :30, :15 and :06 video ads
Q.10 – How Can You Produce Video Ads To Perform Well On YouTube?
(A) Frame widely and pace quickly
(B) Frame tightly and pace quickly
(C) Frame tightly and pace moderately
(D) Frame widely and pace moderately
Q.11 – According To Ipsos Eye-Tracking Research, Approximately How Much TV Advertising Goes Unseen?
(A) 25%
(B) 40%
(C) 55%
(D) 70%
Q.12 – Which Is A Best Practice For Creating Effective Bumper Ads?
(A) Build a single bumper ad to convey your entire message
(B) Cut down your :30 TV spot
(C) Don’t include branding
(D) Focus on a single product, feature, or brand message
Q.13 – Which Report Shows How Long A Video Was Watched In Aggregate?
(A) Analytics report
(B) Audience report
(C) Audience retention report
(D) Watch time report
(A) Tease, amplify, echo
(B) The direct shot
(C) The follow-up
(D) The mini-series
(A) Consumer patterns
(B) Custom affinity audiences
(C) In-market audiences
(D) Life Events
The correct Match is:
(1) TrueView for action – Action
(2) Bumpers – Awareness
(3) Masthead – Awareness
(4) TrueView discovery – Consideration
Q.17 – Match Each Type Of TrueView Ad To Its Bidding Approach.
The correct Match is:
(1) TrueView for reach – CPM
(2) TrueView for action – CPA
(3) TrueView discovery – CPA
(4) TrueView in-stream – CPV
(A) True
(B) False
Q.19 – Where Does A YouTube Masthead Ad Unit Run?
(A) Across specific sites within the Google Display Network
(B) YouTube homepage
(C) YouTube search results page
(D) YouTube watch page
(A) Bumpers
(B) Masthead
(C) TrueView discovery
(D) TrueView in-stream
(A) YouTube mobile app
(B) Google Display Network
(C) Google Search
(D) All of the above
The correct Match is:
(1) Click-through conversion – User clicks on an element of the ad and converts within 30 days
(2) View-through conversion – User sees an impression of the ad and converts within 24 hours
(3) Video engagement – User watches 10 seconds of the ad and converts within three days
Q.23 – What Type Of Advertiser Is A Good Fit For TrueView For Action?
(A) Advertiser looking to improve their brand image
(B) An advertiser who’s looking for brand impact such as driving Brand Lift metrics
(C) An advertiser who’s looking to drive clicks to their website for on-site conversions
(D) An advertiser who’s looking to maximize reach and cares about driving views
(A) Advertiser must have run video ads before
(B) Advertiser must use DV360 for measurement
(C) Intent-rich audiences
(D) Lower funnel measurement
Conclusion
This post contains all the answers to the Google Ads Video Certification Knowledge Check Assessment exam. If you want the answers to the main Google Ads Video Certification exam then visit our Google Ads Video Certification Assessment Answers page. You can also check out answers to other Google Ads Knowledge Check Assessments in Google Ads Search Certification Knowledge Check Assessment Answers, Google Ads Display Certification Knowledge Check Assessment Answers, Google Ads Apps Certification Knowledge Check Assessment Answers, Google Ads Measurement Certification Knowledge Check Assessment Answers, Shopping Ads Certification Knowledge Check Assessment Answers.
This exam is optional but it helps you prepare for the main certification exam. This exam contains 24 questions and you cannot review the answers which you have already answered before. There is no time limit for the exam. If you fail in your first try then you can retake the exam after 24 hours.
You can click on the questions to get detailed explanation only for the important ones. You can check all the answers to other Google Certification exams by going to Google Certifications page.