Google Analytics for Power Users Assessment 2 Answers

This article provides all the answers with detailed explanation for the Assessment 2 questions from the Google Analytics for Power Users course.

Exam URL – https://analytics.google.com/analytics/academy/course/9/unit/2/assessment/Assessment_2

Google Analytics for Power Users Answers Assessment 2

Q.1 – If One Of Your Site’s Paid Traffic Sources Had A Low Ecommerce Conversion Rate, Which Actions Should You Take? (Select Two)

(A) Immediately stop investing in marketing for the source.

(B) Immediately increase marketing spend for the source.

(C) Determine whether the traffic source fulfills other site goals.

(D) Determine whether the source assists in conversions.

Q.2 – You Have A Goal Configured For Newsletter Signups. You Want To Determine Which Traffic Sources Are Sending You The Most Users Who’ve Signed Up For Your Newsletter. In This All Traffic Report, Which Setting Should You Adjust To Find This Data?

(1) A

(2) B

(3) C

(4) D

Q.3 – How Would You View Data For Revenue, Transactions, And Average Order Value Per Traffic Source?

(A) View the All Traffic > Source/Medium report and select “Ecommerce” in the Explorer tab.

(B) View the Ecommerce > Sales Performance report and add Source/Medium as a secondary dimension.

(C) View the Ecommerce > Overview report and select “Avg. Order Value” as a metric in the time graph.

(D) View the Mobile > Overview report and select “Ecommerce” in the Explorer tab.

Q.4 – In This Channels Report, We’ve Clicked Into The Referral Channel. What Are The Two Top Sources Of Users In The Referral Channel?

(A) Organic Search and Social

(B) Youtube.com and Mall.googleplex.com

(C) Mall.googleplex.com and Analytics.google.com

(D) Google and Direct

Q.5 – What Does “(Other)” indicate in the Channels Report? (Select Two)

(A) (Other) sessions have no campaign value attached to them.

(B) (Other) sessions have no source value attached to them.

(C) (Other) sessions cannot be categorized in any of the channels in this channel grouping.

(D) Investigate (Other) to see if sessions could be categorized by defining a new channel.

Q.6 – Where Can You View A Heatmap Reporting Users By Time Of Day?

(A) Analytics > Home

(B) Analytics > Audience

(C) Analytics > Acquisition

(D) Analytics > Real-Time

Q.7 – You’re Running An Email Promotion Providing A Discount To Users With A Birthday In The Month Of September. What Metrics And Dimensions Should You Include In A Custom Report To Determine The Day And Time When Users Are Most Likely To Complete A Purchase?

(A) Users, Time, Day

(B) Day Index, Hour, Sessions

(C) Hour of Day, Sessions, Transactions

(D) Day of Week, Hour, Ecommerce Conversion Rate, Sessions

About Google Analytics for Power Users Assessment 2

Assessment 2 tests you with 7 questions from the second module. These are questions based on the topics of “Which traffic sources bring in the most value?”, “How can you customize your channels for increased actionability?” and “When should you send your newsletter emails?” The questions are based on simple basic concepts and you can easily clear it with our answers.

Conclusion

This post provides all the answers to the exam with detailed explanation. You should check the explanation for every answer to understand the concept better. You can check out our solution to other assessment exams from this course on our Google Analytics For Power Users Assessment 1 Answers page, Google Analytics For Power Users Assessment 3 Answers page, Google Analytics For Power Users Assessment 4 Answers page, and Google Analytics For Power Users Assessment Answers page.