Google Digital Garage Module 11 Answers

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This post contains answers to all the Check Your Knowledge questions and Quiz questions asked in the Google Digital Garage Fundamentals of Digital Marketing Module 11 – Help people nearby find you online.

Course URL – https://learndigital.withgoogle.com/digitalgarage/course/digital-marketing/lesson/70

Google Digital Garage Module 11 – Help people nearby find you online Answers

This module has three lessons and a total of 3 Check your Knowledge Questions and 3 Quiz questions. The answers to these questions are provided below.

Google Digital Garage Module 11 Check Your Knowledge Answers

Lesson 1 – Using Digital To Advertise Locally Answers

Q.1 – Esmeralda Runs A Local Bike Shop. If She Advertises Her Shop Using The Internet, Esmeralda Could Reach People In Many Different Countries. But She Doesn’t Want To Do That. She Wants To Target Her Online Ads To Local Customers. How Can She Do This Effectively?

(A) Show ads to people within 10 miles of her shop

(B) Display the ad during the shop’s opening hours

(C) Tailor her ads for people who live locally

(D) Hand out flyers and business cards to local shops

Lesson 2 – Reaching locals on their mobiles Answers

Q.2 – Esmeralda Runs A Local Bike Shop. She Knows A Lot Of Her Customers Use Smartphones With GPS, So She Invested In A Mobile App That Can Utilise This Technology. She Has A Couple Of Ideas How To Use The App To Engage Her Customers. Can You Remove The Ideas That Do Not Need GPS?

(A) Send sales alerts when customers are near the shop

(B) Notify people of promotional events like a free tune-up

(C) Direct customers to Esmeralda’s shop

(D) Send personalised coupons to repeat customers

(E) Let customers schedule appointments for repairs

Lesson 3 – SEO for local businesses Answers

Q.3 – Esmeralda Owns A Bike Shop And Wants To Make Her Website Interesting For Local Customers. She’s Currently Planning Blog Content That Will Help Her Show Up On Searches For Local Shops. She’s Had An Idea For A Post About Famous Cyclists And One About Popular Bike Trails In The Area. Which One Do You Think Esmeralda Should Start With?

(1) Post about famous cyclists

(2) Post about popular bike trails in the area

Google Digital Garage Module 11 Quiz Answers

Q.1 – Which of the following factors help search engines determine if your business is local?

(A) Location details on the website, quality content and how mobile friendly the website is

(B) Location details on the website, list of shops local to you and a contact form

(C) Quality content, list of local suppliers and location details

(D) Location GPS tags on photos, quality content and how mobile friendly the website is

Q.2 – When looking to attract a local audience, why it is important to optimise your website and content for mobile users?

(A) Because local users tend to use their mobile devices when they’re out of the house

(B) Because mobiles will replace desktop computers

(C) Because all online users browse on mobile devices these days

(D) Because marketing for mobile is more cost effective

Q.3 – Which of the following can help you gain visibility in search engines?

(A) Adding relevant content that highlights the location of your business

(B) Including your address on your Twitter account

(C) Optimising your site for desktop devices only

(D) Adding a list of shops local to you on your website

About Google Digital Garage Module 11

The eleventh module of the Google Digital Garage Fundamentals of Digital Marketing course helps you to find people near you who are interested in your business using advertisements and SEO.

The first lesson explains why local advertising is important, where you can advertise online to local customers and some special features of “local” ads. The second lesson explains the importance of being found in local search results, making the most of mobile features, like GPS and applications, and using paid advertising to reach a local audience on the go.

The third lesson explains the key information you need to include on your website, how search engines choose local results, and the importance of mobile.

The Check Your Knowledge section contains 3 questions for 3 lessons and the Quiz section contains 3 questions. The Check Your Knowledge questions are skippable but the Quiz questions cannot be skipped. You have to answer the Quiz questions correctly to start the next module.

Course Lessons

There are 3 lessons in this module of the course.

(1) Using Digital To Advertise Locally.

(2) Reaching Locals On Their Mobiles.

(3) SEO For Local Businesses.

Conclusion

We have provided 100% correct answers to all the questions from Google Digital Garage Module 11. After completing this, you should check out our answers to other Google Digital Garage Modules mentioned below.

You should also check out our answers to Google Digital Garage Final Exam Answers, Google Digital Garage Quiz Answers and Google Digital Garage Check Your Knowledge Answers.

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