Google Digital Garage Module 13 Answers – Deep Dive Into Social Media

This post contains answers to all the Check Your Knowledge questions and Quiz questions asked in the Google Digital Garage Fundamentals of Digital Marketing Module 13 – Deep dive into social media.

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Google Digital Garage Module 13 – Deep dive into social media Answers

This module has four lessons and a total of 4 Check your Knowledge Questions and 4 Quiz questions. The answers to these questions are provided below.

Google Digital Garage Module 13 Check Your Knowledge Answers

Lesson 1 – Your long-term social media plan

Q.1 – Lily Runs A Vintage Clothing Shop And Wants To Engage More With Her Customers Online. She Currently Posts To Two Social Media Networks But Wants To Develop A Full Social Media Strategy. Review The Possible Options. Can You Place Them Into The Right Order, Starting With What Lily Should Do First?

The correct order is

(1) Create a Social Media Plan

(2) Set up accounts on appropriate social media sites

(3) Sign up to a Social media management tool

(4) Create a list of posts to be automatically posted in the coming weeks

Lesson 2 – Advertising on social media

Q.2 – Lily Has Decided To Use Some Of Her Social Media Budget For Targeted Facebook Adverts. She’s Keen To Take Her Vintage Clothing Business Global And Wants To Reach A Wider Audience, So Which Groups Should Her Advertisements Be Targeted At?

(A) Users who have posted about buying vintage clothes

(B) Users who have ‘liked’ vintage clothing

(C) Users who live within 20 miles of Lily’s shop

(D) Users who live in countries that she’d be happy to mail her products to

Lesson 3 – Measuring Success In Social Media

Q.3 – Lily Is Keen To Use Analytics To Evaluate The Results Of Her Social Media Campaigns. Analytics Can Help With This Question. Can You Help Her By Crossing Off The Things That Analytics Won’t Be Able To Help Her With?

(A) Tell Lily how many visitors interact with her website

(B) Show Lily how visitors found the site

(C) Schedule content to be posted automatically at specified times

(D) Send custom posts to specific visitors

Lesson 4 – Avoiding social media pitfalls

Q.4 – Lily Sees A Negative Post On Twitter About Her Vintage Clothing Business: “Received My #VintageLily Dress Today Only To Find The Zip Was Broken! #Lousyservice #Vintagewoes” How Do You Think She Should Respond?

(A) “@sophie112 – We’ve never had our zips break before. Did you pull it too quickly?”

(B) “So sorry to hear that @sophie112 DM me so that we can get that dress fixed up as soon as possible.

(C) “@sophie112 That’s a shame, sometimes the zips just break.”

Google Digital Garage Module 13 Quiz Answers

Q.1 – A robust social media plan includes which of the following?

(A) A list of content that mimics competitor content

(B) All of your online business goals

(C) A long-term schedule identifying when to post content

(D) A list of friends who can post on the accounts

Q.2 – What is the best way to put your social content in front of people who don’t already follow you?

(A) Increase your email marketing campaigns

(B) Ask people to share your content to their networks

(C) Use paid promotion to reach new audiences

(D) Put links to your social on your website

Q.3 – What can social media analytics tools help you measure when assessing campaign results?

(A) Whether the campaign was more successful than your competitors

(B) Whether the visitors liked the social campaigns or not

(C) Whether a visitor called the store after seeing a social post

(D) Whether the visitor clicked on a paid ad or organic listing

Q.4 – Which of the following is a pitfall when using social media for business?

(A) 2-way conversation with customers

(B) Not being present on every social media platform

(C) Not having the resources to respond to comments and questions in a timely manner

(D) Spending too much time reviewing social media analytics

About Google Digital Garage Module 13

The thirteenth module of the Google Digital Garage Fundamentals of Digital Marketing course helps you to understand the most important aspects of Social Media.

The first lesson explains the benefits of creating a plan for social media, what a social media plan might look like, and tools to help you put your plan into action. The second lesson explains how to get your message in front of specific audiences, and how advertising on social networks can complement your other social efforts.

The third lesson explains collect data from the networks themselves, make the most of social management and monitoring tools, and see what social visitors are doing on your website. The fourth lesson explains a social media strategy that doesn’t cause issues for your business.

The Check Your Knowledge section contains 4 questions for 4 lessons and the Quiz section contains 4 questions. The Check Your Knowledge questions are skippable but the Quiz questions cannot be skipped. You have to answer the Quiz questions correctly to start the next module.

Course Lessons

There are 4 lessons in this module of the course.

(1) Your Long-Term Social Media Plan.

(2) Advertising On Social Media.

(3) Measuring Success In Social Media.

(4) Avoiding Social Media Pitfalls.


We have provided 100% correct answers to all the questions from Google Digital Garage Module 13. After completing this, you should check out our answers to other Google Digital Garage Modules mentioned below.

You should also check out our answers to Google Digital Garage Final Exam Answers, Google Digital Garage Quiz Answers and Google Digital Garage Check Your Knowledge Answers.

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