This post contains answers to all the Check Your Knowledge questions and Quiz questions asked in the Google Digital Garage Fundamentals of Digital Marketing Module 16 – Get started with content marketing.
Course URL – https://learndigital.withgoogle.com/digitalgarage/course/digital-marketing/lesson/147
Google Digital Garage Module 16 – Get started with content marketing Answers
Contents of Article
- 1 Google Digital Garage Module 16 – Get started with content marketing Answers
- 1.1 Google Digital Garage Module 16 Check Your Knowledge Answers
- 1.2 Lesson 1 – Intro to Content marketing
- 1.3 Lesson 2 – Get to know your online customers
- 1.4 Lesson 3 – Choosing the right format for your content
- 1.5 Lesson 4 – Writing for online audiences
- 1.6 Lesson 5 – Help your Content be seen
- 1.7 Lesson 6 – Measuring your success in content marketing
- 1.8 Google Digital Garage Module 16 Quiz Answers
- 2 About Google Digital Garage Module 16
- 3 Course Lessons
- 4 Conclusion
This module has six lessons and a total of 6 Check your Knowledge Questions and 6 Quiz questions. The answers to these questions are provided below.
Google Digital Garage Module 16 Check Your Knowledge Answers
Lesson 1 – Intro to Content marketing
Q.1(a) – Could it help her find cheaper suppliers?
(A) True
(B) False
Q.1(b) – Could it help her develop a stronger brand identity?
(A) True
(B) False
Q.1(c) – Could it help her understand her customers’ shopping preferences?
(A) True
(B) False
Q.1(d) – Could it help her connect with the right audience?
(A) True
(B) False
Lesson 2 – Get to know your online customers
The correct order is:
(1) Find out who his audience is
(2) Segment his audience into groups
(3) Create specific content targeted to these audience profiles
(4) Publish the content and promote it to his audience
Lesson 3 – Choosing the right format for your content
(A) List of the top 10 sports equipment outlets/shops
(B) A competition inviting customers to submit photos of themselves wearing Fitstuff gear, with store gift vouchers up for grabs as prizes
(C) 10% discount vouchers for all new customers
(D) A blog about the store’s recycling scheme for old trainers
Lesson 4 – Writing for online audiences
(A) Focus on your target audience
(B) Only write about the products or services you offer
(C) Be consistent in your writing style and tone of voice
(D) Add the hook to the end of your blog post
(E) The longer the post, the better
Lesson 5 – Help your Content be seen
She should do things in the following order:
(1) Consider all the channels available
(2) Decide what content to create, and when, based on the target audience
(3) Create content
(4) Publish content
(5) Promote content
Lesson 6 – Measuring your success in content marketing
(A) How long users spend on each blog post
(B) Which websites are referring traffic to her blog
(C) The number of new subscribers to her email marketing list
(D) How many people click the “Buy Now” CTA at the end of each blog post
Google Digital Garage Module 16 Quiz Answers
Q.1 – Which of the following is an accurate definition of what a content marketing campaign involves?
(A) Creating and posting content ad-hoc when you have the time
(B) The creation of time-sensitive content that can be published through various channels
(C) Regularly emailing customers with news about a business’s products or services
(D) The creation and promotion of online materials with the goal of increasing interest in a product or service
(A) Marketing channels
(B) Demographics
(C) Audience segmentation
(D) Group dynamics
(A) Humour
(B) Please
(C) Surprise
(D) Educate
(A) Online readers have a reduced attention span, due to being flooded with information
(B) Certain blogging platforms have a limit on the word count you can publish
(C) Online readers only like to engage with long-form pieces of content
(D) Online audiences are typically younger, so the language used needs to reflect this
Q.5 – What are ‘highlighting key dates’ and ‘considering multiple channels’ best practices of?
(A) Creating a content calendar
(B) Designing illustrations to support content
(C) Segmenting your audience
(D) Identifying social media influencers
(A) Session duration
(B) Page views
(C) Referral traffic
(D) Unique page views
About Google Digital Garage Module 16
The sixteenth module of the Google Digital Garage Fundamentals of Digital Marketing course introduces you to content marketing.
The first lesson explains what content marketing is, and why it can add value to an online business, and the best practices for creating your own content marketing strategy. The second lesson explains what audience segmentation is and how it can benefit a business, how to use audience segmentation to boost your content marketing efforts.
The third lesson explains the four main purposes for content marketing, and how to match different formats to your content goals. The fourth lesson explains how online audiences and offline audiences differ in the way they read content, and why it’s important to adapt your writing style to an online audience.
The fifth lesson explains the channels available to promote and distribute content effectively, and how a content calendar can help you organize your content marketing activities. The sixth lesson explains the key metrics used to measure the success of content marketing campaigns, and how to use data gathered to better meet goals in future campaigns.
The Check Your Knowledge section contains 6 questions for 6 lessons and the Quiz section contains 6 questions. The Check Your Knowledge questions are skippable but the Quiz questions cannot be skipped. You have to answer the Quiz questions correctly to start the next module.
Course Lessons
There are 6 lessons in this module of the course.
(1) Intro To Content Marketing.
(2) Get To Know Your Online Customers.
(3) Choosing The Right Format For Your Content.
(4) Writing For Online Audiences.
(5) Help Your Content Be Seen.
(6) Measuring Your Success In Content Marketing.
Conclusion
We have provided 100% correct answers to all the questions from Google Digital Garage Module 16. After completing this, you should check out our answers to other Google Digital Garage Modules mentioned below.
- Google Digital Garage All 26 Module Answers
- Google Digital Garage Module 1 Answers page
- Google Digital Garage Module 2 Answers page
- Google Digital Garage Module 3 Answers page
- Google Digital Garage Module 4 Answers page
- Google Digital Garage Module 5 Answers page
- Google Digital Garage Module 6 Answers page
- Google Digital Garage Module 7 Answers page
- Google Digital Garage Module 8 Answers page
- Google Digital Garage Module 9 Answers page
- Google Digital Garage Module 10 Answers page
- Google Digital Garage Module 11 Answers page
- Google Digital Garage Module 12 Answers page
- Google Digital Garage Module 13 Answers page
- Google Digital Garage Module 14 Answers page
- Google Digital Garage Module 15 Answers page
- Google Digital Garage Module 17 Answers page
- Google Digital Garage Module 18 Answers page
- Google Digital Garage Module 19 Answers page
- Google Digital Garage Module 20 Answers page
- Google Digital Garage Module 21 Answers page
- Google Digital Garage Module 22 Answers page
- Google Digital Garage Module 23 Answers page
- Google Digital Garage Module 24 Answers page
- Google Digital Garage Module 25 Answers page
- Google Digital Garage Module 26 Answers page
You should also check out our answers to Google Digital Garage Final Exam Answers, Google Digital Garage Quiz Answers and Google Digital Garage Check Your Knowledge Answers.