Google Digital Garage Module 17 Answers

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This post contains answers to all the Check Your Knowledge questions and Quiz questions asked in the Google Digital Garage Fundamentals of Digital Marketing Module 17 – Connect through email.

Course URL – https://learndigital.withgoogle.com/digitalgarage/course/digital-marketing/lesson/36

Google Digital Garage Module 17 – Connect through email Answers

This module has five lessons and a total of 5 Check your Knowledge Questions and 5 Quiz questions. The answers to these questions are provided below.

Google Digital Garage Module 17 Check Your Knowledge Answers

Lesson 1 – Email marketing basics

Q.1 – Steph Runs An Online Pet Supplies Shop, And She Has Some Ideas About How Email Marketing Can Help Her Business. Two Of Her Ideas Are Correct And Two Are Not. Can You Weed Out The Wrong Ones?

(A) It’s a good way of keeping customers informed about products

(B) It helps customers talk to each other via email

(C) It will let me send info about dog-related products to customers who have dogs

(D) It lets customers email me if they have problems or questions

Lesson 2 – Your email marketing options

Q.2 – Steph Is Thinking About Using An Email Marketing Service To Help Her Send Out Marketing Emails For Her Pet Supplies Store. What Benefits Are There To Using An Email Marketing Service?

(A) They make it easier for customers to sign up to receive marketing emails

(B) They can help you create a customer database

(C) They write marketing emails for you

(D) They make it straightforward to send out personalised emails

Lesson 3 – Crafting great marketing emails

Q.3 – Steph Is Writing A Marketing Email To Send Out To Customers Who Have Bought Puppy Food And Toys From Her Online Shop. Which Of The Following Options Should She Select To Use In The Subject Line Of The Email?

(A) Save ££££s on PUPPY FOOD!!!!

(B) MEGASALE on food for PUPZ!

(C) Hi John, do you have a new puppy?

Lesson 4 – Managing successful email campaigns

Steph Is Curious To Learn How Her Customers React To Email Marketing Campaigns. What Kind Of Analytics Data Might She Expect To Get From Her Recent Email Marketing Action?

(A) Open rates

(B) Clickthrough rates

(C) Weekly sales

(D) Trash rates

Lesson 5 – Managing Measuring Success in Email marketing

Amelia Is A Marketing Assistant At A Big Clothing Brand, And Has Just Sent Out Her First Email Marketing Campaign. She Takes A Look At The Click Through Rate, To Understand How Many People Clicked On A Link In The Email In Order To Land On Her Website. What Is The Drawback Of This Metric?

(A) The reason for the rate being higher or lower is unknown

(B) The less people that open the email, the lower the rate

(C) It doesn’t track the number of bounces

Google Digital Garage Module 17 Quiz Answers

Q.1 – Which of the following will you need to start an email marketing programme?

(A) A collection of email templates

(B) A ‘Contact Us’ form

(C) A way to collect people’s email addresses

(D) A set budget

Q.2 – Which of the following is a common feature of email marketing platforms?

(A) Personalised, custom templates

(B) A free list of email addresses you can target

(C) A feature allowing users to unsubscribe from your emails

(D) Automation of your search ad campaigns

Q.3 – Which of these is a good practice to keep in mind when sending emails to your contacts?

(A) Run an A/B test on your subject line to determine which one works best

(B) Send the same generic and simple message to your entire contact database

(C) Include enough content in the email so there is no need for them to click away to read further elsewhere

(D) Only include a call-to-action on the landing page you’re linking to in the email

Q.4 – If the open rate of your emails seems low, which of the following could help you fix that?

(A) Redesign your website

(B) Change the colour of the buttons inside your email

(C) Send your emails to more contacts

(D) Adjust the subject line of your email

Q.5 – Which of the following statements is true when it comes to running email campaigns for a business?

(A) There’s no need to use sponsored ads within your email marketing

(B) There’s no need for analytics when it comes to email marketing

(C) You need to include personal contact details

(D) You can use any imagery, despite copyright

About Google Digital Garage Module 17

The seventeenth module of the Google Digital Garage Fundamentals of Digital Marketing course introduces you to email marketing and explains its importance to your business.

The first lesson explains how to develop a contact list, how to target audiences based on interests, and how to build relationships with customers. The second lesson explains the common features of email marketing tools and the benefits of tracking email recipient behaviors.

The third lesson explains the use of subject lines to make a good first impression, and how to write concise content with strong calls to action. The fourth lesson explains how to use A/B testing to improve engagement, and how to measure the performance of your email campaigns.

The fifth lesson explains why email metrics are important in evaluating campaign success, and how to draw insights from the email metrics gathered.

The Check Your Knowledge section contains 5 questions for 5 lessons and the Quiz section contains 5 questions. The Check Your Knowledge questions are skippable but the Quiz questions cannot be skipped. You have to answer the Quiz questions correctly to start the next module.

Course Lessons

There are 5 lessons in this module of the course.

(1) Email Marketing Basics.

(2) Your Email Marketing Options.

(3) Crafting Great Marketing Emails.

(4) Managing Successful Email Campaigns.

(5) Managing Measuring Success In Email Marketing.

Conclusion

We have provided 100% correct answers to all the questions from Google Digital Garage Module 17. After completing this, you should check out our answers to other Google Digital Garage Modules mentioned below.

You should also check out our answers to Google Digital Garage Final Exam Answers, Google Digital Garage Quiz Answers and Google Digital Garage Check Your Knowledge Answers.

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