Google Digital Garage Module 18 Answers – Advertise On Other Websites

This post contains answers to all the Check Your Knowledge questions and Quiz questions asked in the Google Digital Garage Fundamentals of Digital Marketing Module 18 – Advertise on other websites.

Course URL https://learndigital.withgoogle.com/digitalgarage/course/digital-marketing/lesson/89

Google Digital Garage Module 18 – Advertise on other websites Answers

This module has three lessons and a total of 3 Check your Knowledge Questions and 4 Quiz questions. The answers to these questions are provided below.

Google Digital Garage Module 18 Check Your Knowledge Answers

Lesson 1 – What is Display Advertising?

Q.1 – Colin Has Been Running A Film Review Website For His Podcasts For The Past Two Years. He’d Like To Start Advertising His Site To Increase The Number Of Subscribers. To Do That He Wants To Contact Some Media Owners. Who Do You Think Colin Should Contact?

(A) A forum for movie fans

(B) Film production agency

(C) An offline business directory

(D) A network that matches businesses with ad space to sell

Lesson 2 – Search advertising vs. display advertising

Q.2 – To Maximise The Hits On His Website, Colin Wants To Target Two Different Audiences Using Both Display Ads And Search Advertising. His Two Target Audiences Include Cinema-Goers And Home Movie Watchers. Which Type Of Approach Would Work For Each Audience?

(1) Home Movie watchers

(A) Place a display ad for the local cinema on Colin’s own website

(B) Place a display ad on a cinema listings site

(C) Create a search ad with keywords based on Colin’s film reviews

(D) Distribute flyers at the local cinema

(2) Cinema-goers

(A) Place a display ad for the local cinema on Colin’s own website

(B) Place a display ad on a cinema listings site

(C) Create a search ad with keywords based on Colin’s film reviews

(D) Distribute flyers at the local cinema

Lesson 3 – The ins and outs of display advertising

Q.3 – Colin’s Favourite Director Has Launched A New Film. Colin Has Written A Review And Wants To Use It To Bring In Visitors With A Digital Campaign. Considering He Has A Limited Budget, Which Of The Website Pages Would Not Be Ideal For His Digital Ads?

(A) Filmography page of the director

(B) His friend’s culinary blog

(C) Cinema listings

(D) Local news website

Google Digital Garage Module 18 Quiz Answers

Q.1 – If you own a film blog, which type of customer can you expect to reach with display advertising?

(A) People who use ad-blockers and are interested in your subject

(B) People who haven’t read your blog before but are interested in your subject

(C) Only people who have read your blog previously

(D) Only people interested in films and movies

Q.2 – Fill in the blank: The ads on search engines are usually made up of ________.

(A) Audio

(B) Video

(C) Text

(D) Images

Q.3 – When using search engine marketing, where can your ads appear?

(A) Only on search engines

(B) Only on websites

(C) On search engines and websites

(D) On websites and social media

Q.4 – When setting up display advertising campaigns, who can you target?

(A) People with specific names

(B) People who speak different languages

(C) People who already own specific products

(D) People with a specific address

About Google Digital Garage Module 18

The eighteenth module of the Google Digital Garage Fundamentals of Digital Marketing course introduces you to advertising on other websites which you can use to bring leads for your business.

The first lesson explains the basics of display advertising, how it works, and the goals you can reach. The second lesson explains the differences between search advertising and display advertising, how these advertisements look like, and where do these ads appear.

The third lesson explains how to find and target the right audience, how to create different types of advertisements.

The Check Your Knowledge section contains 3 questions for 3 lessons and the Quiz section contains 4 questions. The Check Your Knowledge questions are skippable but the Quiz questions cannot be skipped. You have to answer the Quiz questions correctly to start the next module.

Course Lessons

There are 3 lessons in this module of the course.

(1) What Is Display Advertising?

(2) Search Advertising Vs. Display Advertising

(3) The Ins And Outs Of Display Advertising.

Conclusion

We have provided 100% correct answers to all the questions from Google Digital Garage Module 18. After completing this, you should check out our answers to other Google Digital Garage Modules mentioned below.

You should also check out our answers to Google Digital Garage Final Exam Answers, Google Digital Garage Quiz Answers and Google Digital Garage Check Your Knowledge Answers.

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