This post contains answers to all the Check Your Knowledge questions and Quiz questions asked in the Google Digital Garage Fundamentals of Digital Marketing Module 19 – Deep dive into display advertising.
Course URL – https://learndigital.withgoogle.com/digitalgarage/course/digital-marketing/lesson/92
Google Digital Garage Module 19 – Deep dive into display advertising Answers
Contents of Article
This module has three lessons and a total of 3 Check your Knowledge Questions and 5 Quiz questions. The answers to these questions are provided below.
Google Digital Garage Module 19 Check Your Knowledge Answers
Lesson 1 – Making display ads meet your goals
(A) Text-based ad
(B) Video ad
(C) Image and text ad
Lesson 2 – Understanding ad networks
(A) Tweet the video link to his friends
(B) Email website owners to ask if they will feature his video
(C) Use an ad network such as Google Display Network
(D) Share the video on his Facebook page
Lesson 3 – How retargeting works
(A) People who visit his site
(B) People who search for TV-related podcasts
(C) People who have started (but not finished) the subscription process
(D) People who download his e-catalogue
(E) Commentators on film forums
Google Digital Garage Module 19 Quiz Answers
Q.1 – In what way can display advertising be effective?
(A) It guarantees more visitors to your site
(B) It guarantees increased sales
(C) It drives traffic to your website
(D) It improves your ranking in search engines
(A) The number of sales you make from the ad
(B) The cost of each ad you publish
(C) The cost of creating the ad
(D) A prediction of sales you can make from your ad
Q.3 – Which of the following is true when purchasing ad placements on an advertising network?
(A) You always need to contact the owner of the website to buy ads on their page
(B) The network provides data on the click-through-rate
(C) The network provides names of the people who click your ad
(D) The network will continue to show your ad for 7 days once your budget has expired
(A) Retargeting with a display ad encouraging newsletter sign-up
(B) Redesigning your website
(C) Creating a Facebook page for your business
(D) Retargeting with a display ad that has a discount coupon
Q.5 – What is the first step of display retargeting?
(A) Sourcing keywords
(B) Defining your audience
(C) Writing content
(D) Setting a call to action
About Google Digital Garage Module 19
The nineteenth module of the Google Digital Garage Fundamentals of Digital Marketing course introduces you to display advertising, the different types of display ads, and the process of retargeting.
The first lesson explains how to move customers through the sales funnel, and how to turn interested people into paying customers. The second lesson explains how websites and businesses work together, and the common things advertising networks do.
The third lesson explains how to track user behavior on your website, how to target ads based on user behavior and create ads for specific people based on their user behavior.
The Check Your Knowledge section contains 3 questions for 3 lessons and the Quiz section contains 5 questions. The Check Your Knowledge questions are skippable but the Quiz questions cannot be skipped. You have to answer the Quiz questions correctly to start the next module.
Course Lessons
There are 3 lessons in this module of the course.
(1) Making Display Ads Meet Your Goals.
(2) Understanding Ad Networks.
(3) How Retargeting Works.
Conclusion
We have provided 100% correct answers to all the questions from Google Digital Garage Module 19. After completing this, you should check out our answers to other Google Digital Garage Modules mentioned below.
- Google Digital Garage All 26 Module Answers
- Google Digital Garage Module 1 Answers page
- Google Digital Garage Module 2 Answers page
- Google Digital Garage Module 3 Answers page
- Google Digital Garage Module 4 Answers page
- Google Digital Garage Module 5 Answers page
- Google Digital Garage Module 6 Answers page
- Google Digital Garage Module 7 Answers page
- Google Digital Garage Module 8 Answers page
- Google Digital Garage Module 9 Answers page
- Google Digital Garage Module 10 Answers page
- Google Digital Garage Module 11 Answers page
- Google Digital Garage Module 12 Answers page
- Google Digital Garage Module 13 Answers page
- Google Digital Garage Module 14 Answers page
- Google Digital Garage Module 15 Answers page
- Google Digital Garage Module 16 Answers page
- Google Digital Garage Module 17 Answers page
- Google Digital Garage Module 18 Answers page
- Google Digital Garage Module 20 Answers page
- Google Digital Garage Module 21 Answers page
- Google Digital Garage Module 22 Answers page
- Google Digital Garage Module 23 Answers page
- Google Digital Garage Module 24 Answers page
- Google Digital Garage Module 25 Answers page
- Google Digital Garage Module 26 Answers page
You should also check out our answers to Google Digital Garage Final Exam Answers, Google Digital Garage Quiz Answers and Google Digital Garage Check Your Knowledge Answers.