Google Digital Garage Module 19 Answers – Deep Dive Into Display Advertising

This post contains answers to all the Check Your Knowledge questions and Quiz questions asked in the Google Digital Garage Fundamentals of Digital Marketing Module 19 – Deep dive into display advertising.

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Google Digital Garage Module 19 – Deep dive into display advertising Answers

This module has three lessons and a total of 3 Check your Knowledge Questions and 5 Quiz questions. The answers to these questions are provided below.

Google Digital Garage Module 19 Check Your Knowledge Answers

Lesson 1 – Making display ads meet your goals

Q.1 Colin Distributes A Popular Movie Review Podcast Called ‘Film Talk’ From His Website. He Wants To Use Display Advertising To Attract New Visitors To His Site. Take A Look At The Three Adverts. Pick The One You Think Will Draw The Most Visitors.

(A) Text-based ad

(B) Video ad

(C) Image and text ad

Lesson 2 – Understanding ad networks

Q.2 – Colin Has Created His First Video Ad, And Identified Quite A Few Film-Related Websites Where He’d Like To Display It. What One Solution Will Allow Colin To Easily Place His Ad On As Many Relevant Websites As Possible?

(A) Tweet the video link to his friends

(B) Email website owners to ask if they will feature his video

(C) Use an ad network such as Google Display Network

(D) Share the video on his Facebook page

Lesson 3 – How retargeting works

Q.3 – Colin Is Getting A Lot Of Traffic To His Podcast Website, But Not Many Subscribers. He Has Budget To Design Three Display Ads To Encourage People Back To His Website To Subscribe. Colin Came Up With A List Of Target Groups That He’d Like Reach With His Ads. Help Him To Cross Off The Two Least Useful Target Groups From His List.

(A) People who visit his site

(B) People who search for TV-related podcasts

(C) People who have started (but not finished) the subscription process

(D) People who download his e-catalogue

(E) Commentators on film forums

Google Digital Garage Module 19 Quiz Answers

Q.1 – In what way can display advertising be effective?

(A) It guarantees more visitors to your site

(B) It guarantees increased sales

(C) It drives traffic to your website

(D) It improves your ranking in search engines

Q.2 – Which of the following is an example of the type of data that advertising networks automatically collect and share with businesses?

(A) The number of sales you make from the ad

(B) The cost of each ad you publish

(C) The cost of creating the ad

(D) A prediction of sales you can make from your ad

Q.3 – Which of the following is true when purchasing ad placements on an advertising network?

(A) You always need to contact the owner of the website to buy ads on their page

(B) The network provides data on the click-through-rate

(C) The network provides names of the people who click your ad

(D) The network will continue to show your ad for 7 days once your budget has expired

Q.4 – If a person adds a product to a shopping cart but then leaves the website – which of the following tactics is most likely to encourage that person to return and purchase the product?

(A) Retargeting with a display ad encouraging newsletter sign-up

(B) Redesigning your website

(C) Creating a Facebook page for your business

(D) Retargeting with a display ad that has a discount coupon

Q.5 – What is the first step of display retargeting?

(A) Sourcing keywords

(B) Defining your audience

(C) Writing content

(D) Setting a call to action

About Google Digital Garage Module 19

The nineteenth module of the Google Digital Garage Fundamentals of Digital Marketing course introduces you to display advertising, the different types of display ads, and the process of retargeting.

The first lesson explains how to move customers through the sales funnel, and how to turn interested people into paying customers. The second lesson explains how websites and businesses work together, and the common things advertising networks do.

The third lesson explains how to track user behavior on your website, how to target ads based on user behavior and create ads for specific people based on their user behavior.

The Check Your Knowledge section contains 3 questions for 3 lessons and the Quiz section contains 5 questions. The Check Your Knowledge questions are skippable but the Quiz questions cannot be skipped. You have to answer the Quiz questions correctly to start the next module.

Course Lessons

There are 3 lessons in this module of the course.

(1) Making Display Ads Meet Your Goals.

(2) Understanding Ad Networks.

(3) How Retargeting Works.


We have provided 100% correct answers to all the questions from Google Digital Garage Module 19. After completing this, you should check out our answers to other Google Digital Garage Modules mentioned below.

You should also check out our answers to Google Digital Garage Final Exam Answers, Google Digital Garage Quiz Answers and Google Digital Garage Check Your Knowledge Answers.

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