Google Digital Garage Module 2 Answers – Your First Steps In Online Success

This post contains answers to all the Check Your Knowledge questions and Quiz questions asked in the Google Digital Garage Fundamentals of Digital Marketing Module 2 – Your first steps in Online Success.

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Google Digital Garage Module 2 – Your first steps in Online Success Answers

This module has four lessons and a total of 4 Check your Knowledge Questions and 4 Quiz questions. The answers to these questions are provided below.

Google Digital Garage Module 2 Check Your Knowledge Answers

Lesson 1 – Your Online Goals Answers

Q.1 – Hamish Is A Successful Hairdresser. He’s Decided To Grow His Business By Opening Another Salon. Hamish Doesn’t Have An Online Presence Yet, But Thinks This Might Help. Which Of His Business Goals Could Being Online Help Him Achieve?

(A) Attract new customers

(B) Gather customer feedback

(C) Source new hair colouring products

(D) Advertise extended opening hours

Lesson 2 – Building Your Online Presence Answers

Q.2 – Hamish Has Created A Website With An Online Booking System For His Salon Appointments. He Wants To Engage More With His Customers And Came Up A List Of Goals. Help Hamish To Match Each Task With The Online Tool You Think He Should Use To Achieve His Goal.

Q.1 – Gather Customer Feedback

(A) An Online Gallery

(B) Email Survey

(C) A map

(D) Social Media Page

Q.2 – Tell customers about the extended opening hours

(A) An Online Gallery

(B) Email Survey

(C) A map

(D) Social Media Page

Q.3 – Show customers Hamish’s latest hair looks

(A) An Online Gallery

(B) Email Survey

(C) A map

(D) Social Media Page

Q.4 – Help local customers find the new salon

(A) An Online Gallery

(B) Email Survey

(C) A map

(D) Social Media Page

Lesson 3 – Marketing Your Online Presence Answers

Q.3 – Hamish’s Website Isn’t Getting As Many Visitors As He’d Like. He’s Heard That Search Engine Marketing (SEM) Can Help, But Isn’t Sure How It Works. Can You Explain What SEM Enables You To Do?

(A) Buy ad space on a search results page

(B) Bid for keywords to display your content in search engines

(C) Tag keywords within your website content

(D) Optimise your website’s design

Lesson 4 – Analyse and Adapt Answers

Q.4 – Despite His Digital Presence, The Number Of Hits On Hamish’s Website Is Still Low. He’d Like To Use Analytics To Find Out More About How Customers Are Interacting With His Site. What Can He Learn From Analytics? Select The Ways You Think Analytics Can Help Business Owners.

(1) Show which pages of a website are popular.

(A) Yes

(B) No

(2) Log which items of the website are clicked on.

(A) Yes

(B) No

(3) List which parts of the website a user doesn’t like.

(A) Yes

(B) No

(4) Identify where in the world visitors are logging on from.

(A) Yes

(B) No

Google Digital Garage Module 2 Quiz Answers

Q.1 – Which tool helps you measure the success of your website?

(A) Keyword Planner

(B) Ad Gallery

(C) Ad Preview Tool

(D) Analytics

Q.2 – Which of the following statements is true when it comes to taking a business online?

(A) Stick to what you are doing and don’t make changes

(B) The same content works across online and offline platforms

(C) Use analytics to make informed decisions

(D) Use analytics to track your customers across the Internet

Q.3 – Which term best describes the business activity that occurs when website visitors buy products or services from you online?

(A) E-commerce

(B) Display advertising

(C) Search engine marketing

(D) Pay per click

Q.4 – Which of the following statements is true when marketing your business online?

(A) You need a website to show up in search results

(B) You’ll reach a similar client base to the one you have in the real world

(C) You’ll be seen by the same volume of customers whether you use search advertising or not

(D) Social media is a great way to engage your audience

About Google Digital Garage Module 2

The second module of the Google Digital Garage Fundamentals of Digital Marketing course helps you to take your business online, build a presence online, market that presence to the world, and analyse and adapt your online business with time.

The first lesson Your Online Goals helps you Set specific goals can help as you begin to navigate the digital world. The second lesson Building Your Online Presence explains the core components of launching your business online like local listings, social media and video, websites and mobile apps.

The third lesson Marketing Your Online Presence explains how to find customers using some tried-­and-­tested online marketing avenues like Search engines, other websites, social media, and email. The fourth lesson Analyse and Adapt helps you in setting realistic expectations, tracking, and measuring how you’re doing, adapting to changes in technology, and your industry.

The Check Your Knowledge section contains 4 questions for 4 lessons and the Quiz section contains 4 questions. The Check Your Knowledge questions are skippable but the Quiz questions cannot be skipped. You have to answer the Quiz questions correctly to start the next module.

Course Lessons

There are 4 lessons in this module of the course.

(1) Your Online Goals.

(2) Building your Online Presence.

(3) Marketing your Online Presence.

(4) Analyse and adapt.


We have provided 100% correct answers to all the questions from Google Digital Garage Module 2. After completing this, you should check out our answers to other Google Digital Garage Modules mentioned below.

You should also check out our answers to Google Digital Garage Final Exam Answers, Google Digital Garage Quiz Answers and Google Digital Garage Check Your Knowledge Answers.

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