Google Digital Garage Module 22 Answers

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This post contains answers to all the Check Your Knowledge questions and Quiz questions asked in the Google Digital Garage Fundamentals of Digital Marketing Module 22 – Find success with analytics.

Course URL – https://learndigital.withgoogle.com/digitalgarage/course/digital-marketing/lesson/65

Google Digital Garage Module 22 – Find success with analytics Answers

This module has three lessons and a total of 3 Check your Knowledge Questions and 3 Quiz questions. The answers to these questions are provided below.

Google Digital Garage Module 22 Check Your Knowledge Answers

Lesson 1 – Web analytics and organic search

Q.1 – Linda Runs A Guesthouse. She Wants To Use Analytics To Measure Traffic Coming To Her Website From Organic Search Results. What Can She Learn From Analytics Reports?

(A) Which search engines visitors use

(B) How traffic is trending over time

(C) How relevant the content is for keywords

(D) How many visitors are using mobile devices

Lesson 2 – Tools to measure SEM

Q.2 – Linda Owns A Guesthouse And Has A Website Where Customers Can Book And Pay For Rooms In Advance. Linda Uses SEM To Create Targeted Ads For Her Rooms. She’s Now Looking At The Analytics Data For The Different Ad Campaigns She Runs. Take A Look At The Analytics Data For The Three Campaigns. Which One Campaign Is Performing Least Well?

(A) Cosy guesthouse in Guildford town centre Get away from it all in a relaxed setting Book a room today!
(478 clicks 6% conversion rate)

(B) Family friendly guesthouse Lots to do nearby Come and see what we have to offer!
(830 clicks 2% conversion rate)

(C) Romantic guesthouse getaway in Guildford Plan a special trip with your loved one Book online now!
(630 clicks 4% conversion rate)

Lesson 3 – Breaking down your data for insights

Q.3 – Linda Runs A Successful Guesthouse In The Centre Of Guildford. She Promotes The Guesthouse Online And Has A Website Where Customers Can Book And Pay For Rooms In Advance. Linda Wants To Use Segmentation To Break Down Her Analytics Data. What Information About The Visitors Can She Gather By Using This?

(A) Devices used

(B) The visitor’s city

(C) The visitor’s country

(D) The number of clicks on a page

Google Digital Garage Module 22 Quiz Answers

Q.1 – Most web analytics tools can tell you what information about the user?

(A) Their contact details, their behaviour and their operating system

(B) Their location, type of device they’re using and pages visited

(C) Their location, type of device they’re using and contact details

(D) Their interests, when they delete their browser cookies and their location

Q.2 – Fill in the blank: If an ad is not performing well, one effective tactic is to _____________.

(A) Try a different search engine

(B) Tweak the ad’s copy and analyse the results

(C) Hire a professional ad agency

(D) Delete the ad and try again

Q.3 – Which section of Google Analytics can tell you whether visitors have found your website via social media?

(A) Site search

(B) Acquisition

(C) Behaviour

(D) Search Console

About Google Digital Garage Module 22

The twenty-second module of the Google Digital Garage Fundamentals of Digital Marketing course shows you can measure the success of your website using key data you get from Web Analytics.

The first lesson explains important data that you get from Analytics, different search engine trends, and how to find out opportunities to grow your business.

The second lesson explains which keywords get the most conversions at a lower price, which ads are performing really well and how analytics can help you bid smarter.

The third lesson explains what is audience segmentation, what is the importance of segmentation and how you can perform audience segmentation.

The Check Your Knowledge section contains 3 questions for 3 lessons and the Quiz section contains 3 questions. The Check Your Knowledge questions are skippable but the Quiz questions cannot be skipped. You have to answer the Quiz questions correctly to start the next module.

Course Lessons

There are 3 lessons in this module of the course.

(1) Web Analytics And Organic Search.

(2) Tools To Measure SEM.

(3) Breaking Down Your Data For Insights.

Conclusion

We have provided 100% correct answers to all the questions from Google Digital Garage Module 22. After completing this, you should check out our answers to other Google Digital Garage Modules mentioned below.

You should also check out our answers to Google Digital Garage Final Exam Answers, Google Digital Garage Quiz Answers and Google Digital Garage Check Your Knowledge Answers.

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