This post contains answers to all the Check Your Knowledge questions and Quiz questions asked in the Google Digital Garage Fundamentals of Digital Marketing Module 23 – Turn data into insights.
Course URL – https://learndigital.withgoogle.com/digitalgarage/course/digital-marketing/lesson/153
Google Digital Garage Module 23 – Turn data into insights Answers
Contents of Article
- 1 Google Digital Garage Module 23 – Turn data into insights Answers
- 1.1 Google Digital Garage Module 23 Check Your Knowledge Answers
- 1.2 Lesson 1 – Using data to understand audiences
- 1.3 Lesson 2 – Understanding the Data Cycle
- 1.4 Lesson 3 – Creating actionable insights from your data
- 1.5 Lesson 4 – Managing numbers using spreadsheets
- 1.6 Lesson 5 – Presenting data effectively
- 1.7 Google Digital Garage Module 23 Quiz Answers
- 2 About Google Digital Garage Module 23
- 3 Course Lessons
- 4 Conclusion
This module has five lessons and a total of 5 Check your Knowledge Questions and 5 Quiz questions. The answers to these questions are provided below.
Google Digital Garage Module 23 Check Your Knowledge Answers
Lesson 1 – Using data to understand audiences
(A) Data can be accessed and analysed in real time
(B) Data helps you make informed decisions
(C) Data allows you to regard every customer as a number, removing the need for personalisation
(D) Digital data reaches more customers
Lesson 2 – Understanding the Data Cycle
The correct order for the steps to follow is:
(1) Identify the goals of the campaign and plan the next actions to take
(2) Collect the relevant data
(3) Check and investigate the findings
(4) Take action to test the hypothesis
Lesson 3 – Creating actionable insights from your data
Here are the highlights of the data that was gathered:
- 75% of all eBook downloads came via his social media posts, 15% coming from his email newsletter and 10% via organic search traffic
- Most eBook downloads occured between 5.00 p.m. and 7.00 p.m.
- Facebook accounted for 65% of social media eBook downloads, LinkedIn made up another 25%, while other social media platforms delivered a total of 10%.
Using this information, what actionable insights could Lee come up with to improve the success of his promotional efforts going forward?
(A) Develop additional email marketing content, ensuring emails are delivered during the off-peak eBook download time.
(B) Post content across all social media channels during off peak eBook download time, and send email marketing content during peak eBook download time.
(C) Reduce his efforts on the email marketing campaign and expand on social media promotion, specifically on Facebook and LinkedIn.
(D) Schedule engaging Facebook posts to be published between 5.00 p.m. and 7.00 p.m.
Lesson 4 – Managing numbers using spreadsheets
(A) Image 1
(B) Image 2
(C) Image 3
Lesson 5 – Presenting data effectively
(A) Image of a table of figures
(B) Image of bar graph
(C) Image of pie chart
(D) Image of a heat map
Google Digital Garage Module 23 Quiz Answers
Q.1 – Which type of data relates to a metric that can be represented with a number?
(A) Quantitative
(B) Qualitative
(C) Holistic
(D) Customer
Q.2 – What makes the data cycle useful?
(A) It helps you make the most of the data collected from marketing activities
(B) It helps you evaluate your competition
(C) It provides information about what users like about your website
(D) It presents collected data in a visually appealing way
(A) ‘Why’
(B) ‘How’
(C) ‘When’
(D) ‘Who’
Q.4 – Which of the following is a benefit of using spreadsheets?
(A) Vast quantities of data can be stored, sorted and analysed quickly
(B) Data can only be accessed when all users are online
(C) Valuable customer and market insights can be delivered quickly
(D) Spreadsheets are the only way to collect data and extrapolate results
(A) Bar chart
(B) Pie chart
(C) Table
(D) Heat map
About Google Digital Garage Module 23
The twenty-third module of the Google Digital Garage Fundamentals of Digital Marketing course shows you can use the data from Analytics to understand audiences, present data in such a way that it benefits your business, and how to present data in an effective manner.
The first lesson explains the importance of online data, the differences between qualitative and quantitative data, and how to collect data. The second lesson explains what is the data cycle, tools for collecting data, and how to get results from the data collected.
The third lesson explains the difference between actionable insights and regular insights and how to take action based on the analyzed data. The fourth lesson explains what is a spreadsheet, how to collect and analyze data using a spreadsheet and basic spreadsheet formulas.
The fifth lesson explains how to present your data in a clear way and how to determine the right data format based on your audience’s needs.
The Check Your Knowledge section contains 5 questions for 5 lessons and the Quiz section contains 5 questions. The Check Your Knowledge questions are skippable but the Quiz questions cannot be skipped. You have to answer the Quiz questions correctly to start the next module.
Course Lessons
There are 5 lessons in this module of the course.
(1) Using Data To Understand Audiences.
(2) Understanding The Data Cycle.
(3) Creating Actionable Insights From Your Data.
(4) Managing Numbers Using Spreadsheets.
(5) Presenting Data Effectively.
Conclusion
We have provided 100% correct answers to all the questions from Google Digital Garage Module 23. After completing this, you should check out our answers to other Google Digital Garage Modules mentioned below.
- Google Digital Garage Module 1 Answers page
- Google Digital Garage Module 2 Answers page
- Google Digital Garage Module 3 Answers page
- Google Digital Garage Module 4 Answers page
- Google Digital Garage Module 5 Answers page
- Google Digital Garage Module 6 Answers page
- Google Digital Garage Module 7 Answers page
- Google Digital Garage Module 8 Answers page
- Google Digital Garage Module 9 Answers page
- Google Digital Garage Module 10 Answers page
- Google Digital Garage Module 11 Answers page
- Google Digital Garage Module 12 Answers page
- Google Digital Garage Module 13 Answers page
- Google Digital Garage Module 14 Answers page
- Google Digital Garage Module 15 Answers page
- Google Digital Garage Module 16 Answers page
- Google Digital Garage Module 17 Answers page
- Google Digital Garage Module 18 Answers page
- Google Digital Garage Module 19 Answers page
- Google Digital Garage Module 20 Answers page
- Google Digital Garage Module 21 Answers page
- Google Digital Garage Module 22 Answers page
- Google Digital Garage Module 24 Answers page
- Google Digital Garage Module 25 Answers page
- Google Digital Garage Module 26 Answers page.
You should also check out our answers to Google Digital Garage Final Exam Answers, Google Digital Garage Quiz Answers and Google Digital Garage Check Your Knowledge Answers.