This post contains answers to all the Check Your Knowledge questions and Quiz questions asked in the Google Digital Garage Fundamentals of Digital Marketing Module 9 – Improve your search campaigns.
Course URL – https://learndigital.withgoogle.com/digitalgarage/course/digital-marketing/lesson/58
Google Digital Garage Module 9 – Improve your search campaigns Answers
Contents of Article
- 1 Google Digital Garage Module 9 – Improve your search campaigns Answers
- 1.1 Google Digital Garage Module 9 Check Your Knowledge Answers
- 1.2 Lesson 1 – Achieve relevance with good structure Answers
- 1.3 Lesson 2 – Get the most from your keywords Answers
- 1.4 Lesson 3 – Fine-tune with Keyword match types Answers
- 1.5 Lesson 4 – How to Know what’s working and what Isn’t Answers
- 1.6 Google Digital Garage Module 9 Quiz Answers
- 2 About Google Digital Garage Module 9
- 3 Course Lessons
- 4 Conclusion
This module has four lessons and a total of 4 Check your Knowledge Questions and 4 Quiz questions. The answers to these questions are provided below.
Google Digital Garage Module 9 Check Your Knowledge Answers
Lesson 1 – Achieve relevance with good structure Answers
Wedding photography
Capture your special day with beautiful photographs
Call to book your date now!
Question – Can you help Anna by eliminating the keywords that wouldn’t be relevant to her ad?
(A) Bridal party photos
(B) Candid wedding photos
(C) Baby photoshoot
(D) Newborn baby photography
(E) Professional website photos
Lesson 2 – Get the most from your keywords Answers
(A) Photographer
(B) Portrait
(C) Landscape
(D) Family photo
(E) Watercolour
Lesson 3 – Fine-tune with Keyword match types Answers
The correct order is
(1) Photography, portraits
(2) Portrait photography studio
(3) Movie themed portrait photography
(4) Film themed portrait photography, low cost
Lesson 4 – How to Know what’s working and what Isn’t Answers
(A) Homepage
(B) Enquiry page
(C) Enquiry confirmation page
(D) Newsletter sign-up page
Google Digital Garage Module 9 Quiz Answers
Q.1 – Which of the following is a benefit of using relevant ads and landing pages?
(A) Increased cost for ad placements
(B) Higher ad positions on the search results page
(C) Higher cost per clicks on your ads
(D) Ads that will ensure more purchases
Q.2 – When it comes to search ads, which description best describes ‘negative keywords’?
(A) Keywords with no association to your site
(B) Keywords with a poor search volume
(C) Keywords that are excluded from a campaign
(D) Keywords that are typed incorrectly
(A) Exact Match
(B) Random Match
(C) Direct match
(D) Close match
Q.4 – What can conversion tracking in search help you measure?
(A) How many transactions are completed on your site overall
(B) How many people click on your SEM ad and end up browsing your site
(C) How many people visiting your site from a search ad end up completing a purchase
(D) How many customers your ad has converted into brand ambassadors
About Google Digital Garage Module 9
The ninth module of the Google Digital Garage Fundamentals of Digital Marketing course helps you to improve your Search Ad campaigns.
The first lesson explains how SEM campaigns are structured, how to use that structure to achieve relevance and the benefits you’ll get by focusing on relevance. The second lesson explains Keyword research tools, related searches, and negative keywords.
The third lesson explains what match types are and why they’re useful, the different kinds of match types, and how to control which searches may trigger ads. The fourth lesson explains what conversions are, how to choose the ones you want to measure, and what tools you can use to track them.
The Check Your Knowledge section contains 4 questions for 4 lessons and the Quiz section contains 4 questions. The Check Your Knowledge questions are skippable but the Quiz questions cannot be skipped. You have to answer the Quiz questions correctly to start the next module.
Course Lessons
There are 4 lessons in this module of the course.
(1) Achieve Relevance With Good Structure.
(2) Get The Most From Your Keywords.
(3) Fine-Tune With Keyword Match Types.
(4) How To Know What’s Working And What Isn’t.
Conclusion
We have provided 100% correct answers to all the questions from Google Digital Garage Module 9. After completing this, you should check out our answers to other Google Digital Garage Modules mentioned below.
- Google Digital Garage All 26 Module Answers
- Google Digital Garage Module 1 Answers page
- Google Digital Garage Module 2 Answers page
- Google Digital Garage Module 3 Answers page
- Google Digital Garage Module 4 Answers page
- Google Digital Garage Module 5 Answers page
- Google Digital Garage Module 6 Answers page
- Google Digital Garage Module 7 Answers page
- Google Digital Garage Module 8 Answers page
- Google Digital Garage Module 10 Answers page
- Google Digital Garage Module 11 Answers page
- Google Digital Garage Module 12 Answers page
- Google Digital Garage Module 13 Answers page
- Google Digital Garage Module 14 Answers page
- Google Digital Garage Module 15 Answers page
- Google Digital Garage Module 16 Answers page
- Google Digital Garage Module 17 Answers page
- Google Digital Garage Module 18 Answers page
- Google Digital Garage Module 19 Answers page
- Google Digital Garage Module 20 Answers page
- Google Digital Garage Module 21 Answers page
- Google Digital Garage Module 22 Answers page
- Google Digital Garage Module 23 Answers page
- Google Digital Garage Module 24 Answers page
- Google Digital Garage Module 25 Answers page
- Google Digital Garage Module 26 Answers page
You should also check out our answers to Google Digital Garage Final Exam Answers, Google Digital Garage Quiz Answers and Google Digital Garage Check Your Knowledge Answers.