Google Digital Unlocked Module 1 Answers – The Online Opportunity

This article contains answers to all the Check Your Knowledge questions and Quiz questions asked in the Google Digital Unlocked Fundamentals of Digital Marketing Module 1 – The Online Opportunity.

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Google Digital Unlocked Module 1 – The Online Opportunity Answers

Contents of Article

The first module has two lessons and a total of 2 Check your Knowledge Questions and 4 Quiz questions. The answers to these questions are provided below.

Google Digital Unlocked Module 1 Check Your Knowledge Answers

Lesson 1 – Intro to the Digital Unlocked Answers

Q.1 – Doing Business Online Brings Lots Of Fantastic Opportunities – It Can Really Help Your Company In New And Exciting Ways. Once Your Business Is Online, What Opportunities Can You Take Advantage Of?

(A) Finding lots of new customers – everyone’s online these days

(B) Selling your products or services straight from your website or app

(C) Delivering targeted advertising to customers

(D) Saving money on your heating bills

(E) Learning more about what your customers love

(F) Using analytics to power your online sales

Lesson 2 – Your Digital Opportunity Answers

Q.2 – Karl, A 50-Year-Old Mechanic, Runs The Local Garage In A Small Town And Is Considering Taking His Business Online. How Could Going Digital Benefit His Business?

(A) He’d be more visible to customers

(B) He can target ads at local customers

(C) It’s easier to communicate with customers

(D) Less need for customer conversations

(E) More insights into customers’ online behaviour

(F) He can modernise his company logo

Google Digital Unlocked Module 1 Quiz Answers

Q.1 – The increased use of the Internet presents a lot of potential for which types of businesses?

(A) All businesses

(B) Small business owners

(C) International businesses

(D) Local businesses

Q.2 – Taking a business online can involve many different steps. When starting out, which activity could be a part of this process?

(A) Sending flyers with your web address to customers

(B) Creating a business listing in online local directories

(C) Increasing print and billboard advertising

(D) Building a team of digital advertising experts

Q.3 – Which of the following is the easiest way for visitors to learn about a business while visiting a website?

(A) Getting a free ‘taster’ of one of your products when they sign up to receive emails

(B) Listening to an audio file that auto plays whenever someone visits your site

(C) Browsing your product pages and reviewing the Frequently Asked Questions page

(D) Reading the terms and conditions for your products on your site

Q.4 – What is a key benefit of having an online presence for a business?

(A) The ability to sell products directly to customers through social media

(B) Being visible when people search for a business like yours

(C) Sending users emails to update them on new products

(D) Being able to offer new customers promotional discounts

About Google Digital Unlocked Module 1

The first module of the Google Digital Unlocked Fundamentals of Digital Marketing course introduces you to the ways how you can make the most of online opportunities.

The first lesson Intro to the Digital Unlocked highlights some of the benefits of building or polishing your digital skills. The second lesson Your digital opportunity explains the core components of a digital presence, how they relate to YOUR business and how to get started.

The Check Your Knowledge section contains 2 questions for 2 lessons and the Quiz section contains 4 questions. The Check Your Knowledge questions are skippable but the Quiz questions cannot be skipped. You have to answer the Quiz questions correctly to start the next module.

Course Lessons

There are 2 lessons in this module of this course.

(1) Intro to the Digital Unlocked.

(2) Your digital opportunity.


We have provided 100% correct answers to all the questions from Google Digital Unlocked Module 1. After completing this, you should check out our answers to other Google Digital Unlocked Modules mentioned below.

You should also check out our answers to Google Digital Unlocked Final Exam Answers, Google Digital Unlocked Quiz Answers and Google Digital Unlocked Check Your Knowledge Answers.

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