Google Digital Unlocked Module 15 Answers – Make Mobile Work For You

This post contains answers to all the Check Your Knowledge questions and Quiz questions asked in the Google Digital Unlocked Fundamentals of Digital Marketing Module 15 – Make mobile work for you.

Course URL – https://learndigital.withgoogle.com/digitalunlocked/course/digital-marketing/lesson/84

Google Digital Unlocked Module 15 – Make mobile work for you Answers

This module has five lessons and a total of 5 Check your Knowledge Questions and 4 Quiz questions. The answers to these questions are provided below.

Google Digital Unlocked Module 15 Check Your Knowledge Answers

Lesson 1 – Introduction for advertising on mobile

Q.1 – Mo Is A Plumber In Glasgow. He Has A Mobile-Friendly Website, And Wants To Make Sure His Site Becomes More Visible On The Results Page During A Search. Which Keywords Do You Think Would Work Well For His Mobile SEO?

(A) Leaky Tap

(B) Blocked Sink

(C) How to fix a burst pipe in your bathroom

(D) Local plumber

(E) Pressure has failed in boiler, how can I fix it myself?

(F) Ubend fix

(G) Why is my dishwasher making a gurgling sound?

Lesson 2 – Search campaigns for mobile

Q.2 – Mo’s A Plumber With A Responsive Website. He Wants To Make Sure He’s Using The Right Keywords For His Mobile SEO. Which Online Tool Could Help Him Identify Which Keywords Would Be Most Effective?

(A) Google Keyword Planner

(B) Google Analytics

(C) Hootsuite

Lesson 3 – Display campaigns for mobile

Q.3 – Mo Is Keen To Advertise His Plumbing Business. He Needs To Find The Display Advert Design That Will Display Optimally On A Large Smartphone Device, As That’s What Most Of His Customers Use. Which Of The Designs Would Work Best On Smartphones?

(A) Design 1

(B) Design 2

Lesson 4 – Social media campaigns for mobile

Q.4 – After A Lull In Sales, Mo Wants To Use A Social Media Campaign To Launch Some Of His New Plumbing Services. He Wants To Make Sure He’s Targeting The Right Audience. Which Parameters Should He Use To Decide Who To Target?

(A) Internet speed, age, interests, hair colour, location, job title

(B) Age, interests, location

(C) Marital status, gender, interests, age

Lesson 5 – Video for mobile

Q.5 – Mo Has A Plumbing Business. He’s Noticed That Other Service Companies Publish Short Videos To Show Off Their Expertise, Products, And How They Do Things. This Engages Their Customers And Drives Interest In Their Services. To Help Customers With Common Plumbing Problems, He Wants To Create A Do-It-Yourself Video On His Website. How Long Should He Make His Video?

(A) 30 seconds

(B) 60 seocnds

(C) 90 seconds

(D) 120 seconds

(E) 150 seconds

(F) 180 seconds

Google Digital Unlocked Module 15 Quiz Answers

Q.1 – When considering how mobile users will search for your business, which types of keywords should you focus on?

(A) Long tail keywords

(B) Shorter keywords and phrases

(C) Longer keywords and phrases

(D) Exact match keywords

Q.2 – Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer?

(A) The business has a mobile app instead of a website

(B) The site include business phone numbers

(C) The site works on different mobile devices

(D) The site does not include any videos so it loads quickly

Q.3 – Which of the following can be used to target an audience when using some social media ads?

(A) People’s names

(B) People’s address

(C) People’s pet names

(D) People’s relationship status

Q.4 – When making video content for your display ads, what is most important to ensure?

(A) Videos are entertaining, long and include a CTA

(B) Videos are relevant, short and include a CTA

(C) Videos are relevant, long and include a URL

(D) Videos are short, informative and include a phone number

About Google Digital Unlocked Module 15

The fifteenth module of the Google Digital Unlocked Fundamentals of Digital Marketing course introduces you to advertising for smartphones and tablets.

The first lesson explains the benefits of mobile-specific marketing, mobile opportunities available to advertisers, and the challenges to effective mobile advertising. The second lesson explains the importance of having a mobile-friendly site, getting your keywords and ads right, and the special features for mobile search campaigns.

The third lesson explains the importance of trying different ad formats, tools to help you quickly develop ads. The fourth lesson explains how to create a mobile social media campaign, targeting options available on social networks, and guidelines for creating mobile social ads.

The fifth lesson explains how to create mobile video ads, and how to target mobile video ads to related content

The Check Your Knowledge section contains 5 questions for 5 lessons and the Quiz section contains 4 questions. The Check Your Knowledge questions are skippable but the Quiz questions cannot be skipped. You have to answer the Quiz questions correctly to start the next module.

Course Lessons

There are 5 lessons in this module of the course.

(1) Introduction For Advertising On Mobile.

(2) Search Campaigns For Mobile.

(3) Display Campaigns For Mobile.

(4) Social Media Campaigns For Mobile.

(5) Video For Mobile.

Conclusion

We have provided 100% correct answers to all the questions from Google Digital Unlocked Module 15. After completing this, you should check out our answers to other Google Digital Unlocked Modules mentioned below.

You should also check out our answers to Google Digital Unlocked Final Exam Answers, Google Digital Unlocked Quiz Answers and Google Digital Unlocked Check Your Knowledge Answers.

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