Google Digital Unlocked Module 21 Answers – Get Started With Analytics

This post contains answers to all the Check Your Knowledge questions and Quiz questions asked in the Google Digital Unlocked Fundamentals of Digital Marketing Module 21 – Get started with analytics.

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Google Digital Unlocked Module 21 – Get started with analytics Answers

This module has three lessons and a total of 3 Check your Knowledge Questions and 3 Quiz questions. The answers to these questions are provided below.

Google Digital Unlocked Module 21 Check Your Knowledge Answers

Lesson 1 – What is Web Analytics?

Q.1 – Linda Runs A Guesthouse With A Website Where People Can Book Their Rooms Online. She’s Been Using Web Analytics To Monitor How Customers Interact With Her Website. Linda Uses The Information To Improve The Site And The Visitor’s Experience. Take A Look At The Following Terms – Do You Know What They Mean In The Web Analytics World?

(1) Time spent on site

(A) Metric

(B) Conversion

(C) Dimension

(2) Visitor’s device type

(A) Metric

(B) Conversion

(C) Dimension

(3) Visitor’s location

(A) Metric

(B) Conversion

(C) Dimension

(4) Signing up to the newsletter

(A) Metric

(B) Conversion

(C) Dimension

Lesson 2 – Making Web analytics work for you

Q.2 – Linda’s Analytics Data Shows People Unsubscribing From Her Newsletter After Two Weeks. These People Also Aren’t Booking Rooms At Her Guesthouse. Linda Gets Some Advice From Her Friends. Whose Advice Should She Take?

(A) “Stop sending newsletters as people aren’t reading them”

(B) “Review the content of the newsletters to check they’re suitable”

(C) “Check you’re not sending too many newsletters”

(D) “Send more newsletters reminding customers to book a room”

Lesson 3 – Tracking Specific goals with web analytics

Q.3 Linda Runs A Guesthouse And Has Been Using Analytics To Gather Information About How People Interact With Her Website. She’s Recently Revamped Her Newsletter, And Has Made The Site Responsive To Appeal To Users On Mobile Devices. Which Elements Of The Analytics Should Linda Focus On To Measure The Effectiveness Of Her Changes?

(A) Number of visits to the site per month

(B) Number of site pages users explore on average

(C) Amount of time visitors spend on the site

(D) Number of people clicking on the links in her newsletters

(E) Percentage of orders made on smartphones and tablets

Google Digital Unlocked Module 21 Quiz Answers

Q.1 – Fill in the blank: Website analytics can tell you _____________.

(A) What time of day your website gets the most traffic

(B) How many mentions or likes you get on social media

(C) How well your competitor’s ad campaigns are doing

(D) The email addresses of visitors to your landing pages

Q.2 – Analytics can give you immediate valuable information about which type of customers?

(A) Previous and current customers

(B) Current and future customers

(C) Previous and future customers

(D) Offline and online customers

Q.3 – If your key business goal is to get people to book rooms at your guesthouse, what data are you most likely to be interested in?

(A) How long people spend on your ‘How To Find Us’ page

(B) Which day of the week is most popular for bookings

(C) Whether your funny Tweet goes viral

(D) How many people visiting your site book a room with you

About Google Digital Unlocked Module 21

The twenty-first module of the Google Digital Unlocked Fundamentals of Digital Marketing course introduces you to Website Analytics and how you can track the performance of your business using this data.

The first lesson explains the different kinds of data you can get with web analytics, how to understand that data, and how to start collecting data. The second lesson explains the kinds of insights you can get using web analytics, and how that data can support your business goals.

The third lesson explains the difference between goals and conversions, their importance, and how to determine goals and conversions for your business.

The Check Your Knowledge section contains 3 questions for 3 lessons and the Quiz section contains 3 questions. The Check Your Knowledge questions are skippable but the Quiz questions cannot be skipped. You have to answer the Quiz questions correctly to start the next module.

Course Lessons

There are 3 lessons in this module of the course.

(1) What Is Web Analytics?

(2) Making Web Analytics Work For You.

(3) Tracking Specific Goals With Web Analytics.


We have provided 100% correct answers to all the questions from Google Digital Unlocked Module 21. After completing this, you should check out our answers to other Google Digital Unlocked Modules mentioned below.

You should also check out our answers to Google Digital Unlocked Final Exam Answers, Google Digital Unlocked Quiz Answers and Google Digital Unlocked Check Your Knowledge Answers.

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