Google Digital Unlocked Module 23 Answers – Turn Data Into Insights

This post contains answers to all the Check Your Knowledge questions and Quiz questions asked in the Google Digital Unlocked Fundamentals of Digital Marketing Module 23 – Turn data into insights.

Course URL – https://learndigital.withgoogle.com/digitalunlocked/course/digital-marketing/lesson/153

Google Digital Unlocked Module 23 – Turn data into insights Answers

This module has five lessons and a total of 5 Check your Knowledge Questions and 5 Quiz questions. The answers to these questions are provided below.

Google Digital Unlocked Module 23 Check Your Knowledge Answers

Lesson 1 – Using data to understand audiences

Q.1 – Charles Is Thinking About Taking His Business Online. He Has Many Questions, But First He Wants To Understand What Benefits Data Can Have In Online Marketing. He Needs Some Advice. What Are The Benefits Of Data In Online Marketing?

(A) Data can be accessed and analysed in real time

(B) Data helps you make informed decisions

(C) Data allows you to regard every customer as a number, removing the need for personalisation

(D) Digital data reaches more customers

Lesson 2 – Understanding the Data Cycle

Q.2 – Jo Is About To Launch A New Online Campaign, And Wants To Know How Data Can Be Used To Make The Campaign As Effective As Possible. Rearrange The Steps Below In The Correct Order To Help Jo Understand What Should Happen First.

The correct order for the steps to follow is:

(1) Identify the goals of the campaign and plan the next actions to take

(2) Collect the relevant data

(3) Check and investigate the findings

(4) Take action to test the hypothesis

Lesson 3 – Creating actionable insights from your data

Q.3 – Lee Is Currently Trying To Promote A Free EBook Download On His Website. He Has Spent Time Creating Compelling Emails And Posting Updates On His Social Media Accounts. He Decides To Use Data To Work Out If Actionable Insights Can Improve The Success Of His Non-Paid Promotional Efforts.

Here are the highlights of the data that was gathered:

  • 75% of all eBook downloads came via his social media posts, 15% coming from his email newsletter and 10% via organic search traffic
  • Most eBook downloads occured between 5.00 p.m. and 7.00 p.m.
  • Facebook accounted for 65% of social media eBook downloads, LinkedIn made up another 25%, while other social media platforms delivered a total of 10%.

Using this information, what actionable insights could Lee come up with to improve the success of his promotional efforts going forward?

(A) Develop additional email marketing content, ensuring emails are delivered during the off-peak eBook download time.

(B) Post content across all social media channels during off peak eBook download time, and send email marketing content during peak eBook download time.

(C) Reduce his efforts on the email marketing campaign and expand on social media promotion, specifically on Facebook and LinkedIn.

(D) Schedule engaging Facebook posts to be published between 5.00 p.m. and 7.00 p.m.

Lesson 4 – Managing numbers using spreadsheets

Q.4 – Cassie Has Been Using Spreadsheets To Keep Track Of How Her Email Campaigns Have Been Performing. She Has Created Three Different Graphs Using All Of The Data At Her Disposal. Which Graph Best Shows That The Open Rate Of Her Emails Has Decreased Over Time?

(A) Image 1

(B) Image 2

(C) Image 3

Lesson 5 – Presenting data effectively

Q.5 – Anya Is Working On A Presentation For Potential Investors. They Would Like To See How The Demand For Public Parking Has Grown In The Past Three Years. Anya Has Created The Following Four Graphics To Illustrate The Growth Demand. Which Graphic Would Be The Clearest And Make The Most Impact On The Investors?

(A) Image of a table of figures

(B) Image of bar graph

(C) Image of pie chart

(D) Image of a heat map

Google Digital Unlocked Module 23 Quiz Answers

Q.1 – Which type of data relates to a metric that can be represented with a number?

(A) Quantitative

(B) Qualitative

(C) Holistic

(D) Customer

Q.2 – What makes the data cycle useful?

(A) It helps you make the most of the data collected from marketing activities

(B) It helps you evaluate your competition

(C) It provides information about what users like about your website

(D) It presents collected data in a visually appealing way

Q.3 – Fill in the blank: Actionable insights can be described as explaining the ______ of an online marketing campaign.

(A) ‘Why’

(B) ‘How’

(C) ‘When’

(D) ‘Who’

Q.4 – Which of the following is a benefit of using spreadsheets?

(A) Vast quantities of data can be stored, sorted and analysed quickly

(B) Data can only be accessed when all users are online

(C) Valuable customer and market insights can be delivered quickly

(D) Spreadsheets are the only way to collect data and extrapolate results

Q.5 – If you needed to showcase which parts of a website are being clicked on the most, which presentation type should you consider?

(A) Bar chart

(B) Pie chart

(C) Table

(D) Heat map

About Google Digital Unlocked Module 23

The twenty-third module of the Google Digital Unlocked Fundamentals of Digital Marketing course shows you can use the data from Analytics to understand audiences, present data in such a way that it benefits your business, and how to present data in an effective manner.

The first lesson explains the importance of online data, the differences between qualitative and quantitative data, and how to collect data. The second lesson explains what is the data cycle, tools for collecting data, and how to get results from the data collected.

The third lesson explains the difference between actionable insights and regular insights and how to take action based on the analyzed data. The fourth lesson explains what is a spreadsheet, how to collect and analyze data using a spreadsheet and basic spreadsheet formulas.

The fifth lesson explains how to present your data in a clear way and how to determine the right data format based on your audience’s needs.

The Check Your Knowledge section contains 5 questions for 5 lessons and the Quiz section contains 5 questions. The Check Your Knowledge questions are skippable but the Quiz questions cannot be skipped. You have to answer the Quiz questions correctly to start the next module.

Course Lessons

There are 5 lessons in this module of the course.

(1) Using Data To Understand Audiences.

(2) Understanding The Data Cycle.

(3) Creating Actionable Insights From Your Data.

(4) Managing Numbers Using Spreadsheets.

(5) Presenting Data Effectively.

Conclusion

We have provided 100% correct answers to all the questions from Google Digital Unlocked Module 23. After completing this, you should check out our answers to other Google Digital Unlocked Modules mentioned below.

You should also check out our answers to Google Digital Unlocked Final Exam Answers, Google Digital Unlocked Quiz Answers and Google Digital Unlocked Check Your Knowledge Answers.

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