Google Digital Unlocked Module 8 Answers – Be Noticed With Search Ads

This post contains answers to all the Check Your Knowledge questions and Quiz questions asked in the Google Digital Unlocked Fundamentals of Digital Marketing Module 8 – Be noticed with search ads.

Course URL

Google Digital Unlocked Module 8 – Be noticed with search ads Answers

This module has four lessons and a total of 4 Check your Knowledge Questions and 4 Quiz questions. The answers to these questions are provided below.

Google Digital Unlocked Module 8 Check Your Knowledge Answers

Lesson 1 – Introduction to Search Engine Marketing(SEM) Answers

Q.1 – Michelle Is A Wedding Photographer In Cardiff. She Wants To Use Search Engine Marketing To Bring Customers To Her Website. Where Will Her Website Appear If She Uses Search Engine Marketing?

(A) Image 1

(B) Image 2

(C) Image 3

Lesson 2 – The SEM auction Answers

Q.2 – Michelle Has Created Some Adverts To Promote Her Wedding Photography Business In Cardiff. She Wants Her Adverts To Align With The Keywords ‘Wedding Photographer Cardiff Discount’, As She’s Offering 25% Off At The Moment. Can You Order The Following Advert Headings From Best To Worst In Terms Of How Well They Align With The Keywords?

The correct order is

(1) Cardiff wedding photographer – 25% discount

(2) Cardiff wedding photographer

(3) Discount wedding

(4) Wedding

Lesson 3 – What makes a good keyword Answers

Q.3 – To Increase Her Quality Score, Michelle Is Thinking About The Best Keywords And Phrases To Use. Cross Off The Keywords Which She Shouldn’t Use.

(A) Wedding photography Cardiff

(B) Cardiff weddings

(C) Wedding photography business based in Cardiff

Lesson 4 – Make your ads stand out Answers

Q.4 – Michelle Is Writing Her Search Ad For Her Wedding Photography Business. She Wants To Make Sure It Stands Out. Which Of These Text Statements Would Work Best As An Ad?

(A) Wedding Photographer. Cardiff based photographer specialises in outdoor weddings and scenic locations. Book Now!

(B) Cardiff Wedding Photography. Get 25% off your first order. Make your reservation now.

(C) Welsh wedding pics. Want great wedding pics? Cardiff based photographer, Michelle, available for hire.

Google Digital Unlocked Module 8 Quiz Answers

Q.1 – Search engine marketing can also be called what?

(A) Pay-per-click advertising

(B) Organic advertising

(C) Search box marketing

(D) One-click advertising

Q.2 – In an SEM auction, your Quality Score is based on which aspect of your ad?

(A) Bid

(B) Relevance

(C) Wit

(D) Length

Q.3 – Fill in the blank: It’s possible to determine how well a/an ___________ will perform without bidding on it.

(A) Auction

(B) Website

(C) Keyword

(D) Advert

Q.4 – What should your search ad have in order to promote more clicks?

(A) A call to action

(B) A catchy headline

(C) A close-up photo

(D) A social media link

About Google Digital Unlocked Module 8

The eighth module of the Google Digital Unlocked Fundamentals of Digital Marketing course helps you to increase brand awareness of your business using Search Ads.

The first lesson Introduction To Search Engine Marketing(SEM) explains what SEM is, how it works, and why it works so well. The second lesson The SEM Auction shows how an SEM auction works, factors that influence the outcome and a detailed example.

The third lesson What makes a good keyword explains which factors to consider before bidding on keywords like relevance, traffic, and competition. The fourth lesson Make your ads stand out shows how to attract more traffic with adverts that catch the searcher’s eye, how to write headlines that make a connection, and how to write a clear, compelling call to action.

The Check Your Knowledge section contains 4 questions for 4 lessons and the Quiz section contains 4 questions. The Check Your Knowledge questions are skippable but the Quiz questions cannot be skipped. You have to answer the Quiz questions correctly to start the next module.

Course Lessons

There are 4 lessons in this module of the course.

(1) Introduction To Search Engine Marketing(SEM).

(2) The SEM Auction.

(3) What Makes A Good Keyword.

(4) Make Your Ads Stand Out.


We have provided 100% correct answers to all the questions from Google Digital Unlocked Module 8. After completing this, you should check out our answers to other Google Digital Unlocked Modules mentioned below.

You should also check out our answers to Google Digital Unlocked Final Exam Answers, Google Digital Unlocked Quiz Answers and Google Digital Unlocked Check Your Knowledge Answers.

Leave a Comment

Share via
Copy link
Powered by Social Snap