Google Digital Unlocked Module 9 Answers – Improve Your Search Campaigns

This post contains answers to all the Check Your Knowledge questions and Quiz questions asked in the Google Digital Unlocked Fundamentals of Digital Marketing Module 9 – Improve your search campaigns.

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Google Digital Unlocked Module 9 – Improve your search campaigns Answers

This module has four lessons and a total of 4 Check your Knowledge Questions and 4 Quiz questions. The answers to these questions are provided below.

Google Digital Unlocked Module 9 Check Your Knowledge Answers

Lesson 1 – Achieve relevance with good structure Answers

Q.1 – Anna Is A Commercial Photographer. She’s Setting Up SEM Campaigns To Draw More Traffic To Her Site. She Needs To Make Sure Her Ads Are Relevant, And She’s Doing This By Creating Ad Groups For Each Type Of Product. Take a look at the ad below:

Wedding photography
Capture your special day with beautiful photographs
Call to book your date now!

Question – Can you help Anna by eliminating the keywords that wouldn’t be relevant to her ad?

(A) Bridal party photos

(B) Candid wedding photos

(C) Baby photoshoot

(D) Newborn baby photography

(E) Professional website photos

Lesson 2 – Get the most from your keywords Answers

Q.2 – Anna Specialises In Portrait Photography. She Uses Her Website To Reach Potential Customers And Has Recently Set Up An SEM Campaign To Draw More Traffic To Her Site. She Wants To Use Negative Keywords To Make Sure Her Ads Don’t Appear For People Who Aren’t Potential Customers. Which Of The Following Keywords Are The Negative Keywords?

(A) Photographer

(B) Portrait

(C) Landscape

(D) Family photo

(E) Watercolour

Lesson 3 – Fine-tune with Keyword match types Answers

Q.3 – Anna Has A Themed Portrait Photography Studio. She Offers Competitive Prices And Reaches And Engages With Visitors To Her Site Through Her Online Presence. However, Not Many Of Them Become Paying Customers. Anna Has A Range Of Keywords And Wants To Fine-Tune Them To Best Target Potentially Paying Customers. Put the keywords in order of the broadest to the most restrictive.

The correct order is

(1) Photography, portraits

(2) Portrait photography studio

(3) Movie themed portrait photography

(4) Film themed portrait photography, low cost

Lesson 4 – How to Know what’s working and what Isn’t Answers

Q.4 – Anna Is A Photographer. She’s Previously Focused On Wedding Photography, But She Now Takes Requests To Photograph Other Events As Well. Customers Can Contact Her Through The Site’s Enquiry Page To Make Requests. They Can Also Look At Her Gallery And Sign Up To An Email Newsletter. Anna wants to track how many people request photography for events that aren’t weddings. Where should she place the conversion tracking code?

(A) Homepage

(B) Enquiry page

(C) Enquiry confirmation page

(D) Newsletter sign-up page

Google Digital Unlocked Module 9 Quiz Answers

Q.1 – Which of the following is a benefit of using relevant ads and landing pages?

(A) Increased cost for ad placements

(B) Higher ad positions on the search results page

(C) Higher cost per clicks on your ads

(D) Ads that will ensure more purchases

Q.2 – When it comes to search ads, which description best describes ‘negative keywords’?

(A) Keywords with no association to your site

(B) Keywords with a poor search volume

(C) Keywords that are excluded from a campaign

(D) Keywords that are typed incorrectly

Q.3 – Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.

(A) Exact Match

(B) Random Match

(C) Direct match

(D) Close match

Q.4 – What can conversion tracking in search help you measure?

(A) How many transactions are completed on your site overall

(B) How many people click on your SEM ad and end up browsing your site

(C) How many people visiting your site from a search ad end up completing a purchase

(D) How many customers your ad has converted into brand ambassadors

About Google Digital Unlocked Module 9

The ninth module of the Google Digital Unlocked Fundamentals of Digital Marketing course helps you to improve your Search Ad campaigns.

The first lesson explains how SEM campaigns are structured, how to use that structure to achieve relevance and the benefits you’ll get by focusing on relevance. The second lesson explains Keyword research tools, related searches, and negative keywords.

The third lesson explains what match types are and why they’re useful, the different kinds of match types, and how to control which searches may trigger ads. The fourth lesson explains what conversions are, how to choose the ones you want to measure, and what tools you can use to track them.

The Check Your Knowledge section contains 4 questions for 4 lessons and the Quiz section contains 4 questions. The Check Your Knowledge questions are skippable but the Quiz questions cannot be skipped. You have to answer the Quiz questions correctly to start the next module.

Course Lessons

There are 4 lessons in this module of the course.

(1) Achieve Relevance With Good Structure.

(2) Get The Most From Your Keywords.

(3) Fine-Tune With Keyword Match Types.

(4) How To Know What’s Working And What Isn’t.


We have provided 100% correct answers to all the questions from Google Digital Unlocked Module 9. After completing this, you should check out our answers to other Google Digital Unlocked Modules mentioned below.

You should also check out our answers to Google Digital Unlocked Final Exam Answers, Google Digital Unlocked Quiz Answers and Google Digital Unlocked Check Your Knowledge Answers.

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