Before you get to the answers below, here are some important facts about the exam.
Exam Name – Google Tag Manager Fundamentals Assessment.
Format and Time Limit – Multiple Choice with No Time Limit.
URL of Exam – https://analytics.google.com/analytics/academy/course/5
Google Tag Manager Fundamentals Assessment 1 Answers
Contents of Article
- 1 Google Tag Manager Fundamentals Assessment 1 Answers
- 2 Google Tag Manager Fundamentals Assessment 2 Answers
- 3 Google Tag Manager Fundamentals Assessment 3 Answers
- 4 Google Tag Manager Fundamentals Assessment 4 Answers
- 5 What Is Google Tag Manager Fundamentals?
- 6 Course Requirements
- 7 Course Modules
- 8 Key Features Of This Course
- 9 Conclusion
(A) Simplify and speed up tag deployment
(B) Specify when tags should fire
(C) Manage different versions of tags
(D) Increase audience reach
Q.2 – Google Tag Manager can only be used with Google tags
(A) True
(B) False
(A) Decide which of your existing site tags you can move into Tag Manager
(B) Decide what static and dynamic values you’ll want to pass from your website
(C) Choose which tags can collect the data you need
(D) Decide which Tag Manager account to link to Google Analytics
Q.4 – Which Tag Manager tag would you use to track metrics and dimensions in Google Analytics?
(A) DoubleClick Floodlight Counter tag
(B) Google Ads Conversion Tracking tag
(C) Google Ads Remarketing tag
(D) Google Analytics Pageview tag
Q.5 – What is stored in a Tag Manager container?
(A) A grouping of all of your Tag Manager accounts
(B) A collection of variables defined in Tag Manager
(C) A Javascript object that holds data passed from your website
(D) A collection of website tags and triggers
Q.6 – What is a “container snippet” in Tag Manager?
(A) Javascript code placed on each page of your website
(B) A Javascript object that holds data passed from your website
(C) A collection of website tags and triggers
(D) Analytics tracking code
Q.7 – A Tag Manager account allows you to do which of the following?: (select all answers that apply)
(A) Manage tags for one or more websites
(B) Manage user permissions in your Google Analytics account
(C) Connect multiple Tag Manager accounts to a single Google account
(D) Control access permissions to a Tag Manager account
Q.8 – What is a “trigger” in Tag Manager?
(A) A trigger determines which events fire on your website
(B) A trigger instantiates the data layer
(C) A trigger fires a tag in response to a website event
(D) A trigger publishes a tag to your website
Q.9 – What are the three parts of a trigger in Tag Manager?
(A) Variables, operators, and values
(B) Operators, tags, and variables
(C) Variables, operators, and the data layer
(D) Tags, values, and the push method
Q.10 – How do you enable a built-in variable in Tag Manager?
(A) Publish the built-in variable in the Publish Now area
(B) Create a user-defined variable in the Variables tab
(C) Select the built-in variable in the Variables tab
(D) Uncheck the built-in variable in the Variables tab
Google Tag Manager Fundamentals Assessment 2 Answers
Q.1 – When logging into Google Tag Manager for the first time, what needs to be set up?
(A) A Google Analytics account
(B) A Tag Manager account
(C) The data layer
(D) Cross-domain tracking
Q.2 – Where can the container code be found in Google Tag Manager? (select all answers that apply)
(A) In a pop-up window after you create an account and container
(B) Under the “Accounts” section by clicking into the container
(C) Under “Admin” by selecting your container and clicking “Install Google Tag Manager”
(D) Under the “Versions” section by clicking into the tag
Q.3 – Which Tracking ID format should be used when setting up an Analytics Pageview tag?
(A) UA -123456-7
(B) 123456
(C) 123456-7
(D) UA-123456
Q.4 – What kind of variable should be used for a reusable Google Analytics property ID variable?
(A) User-defined Constant variable
(B) User-defined Data Layer variable
(C) Built-in Event variable
(D) Built-in Click Classes variable
Q.5 – Which are benefits of using the data layer in Tag Manager? (select all answers that apply)
(A) Write and edit code in the GTM interface
(B) Pass data into third-party applications
(C) Use data to fire tags
(D) Encrypt data automatically
Q.6 – Where should the data layer object be placed in the website code?
(A) Before the container snippet
(B) After the container snippet
(C) Inside the container snippet
(D) At the bottom of your HTML
Q.7 – How are variables structured in the data layer?
(A) As Javascript cookies
(B) As variable types
(C) As containers
(D) As key-value pairs
Q.8 – Which can be used to populate information to the data layer? (select all answers that apply)
(A) Use Javascript to pre-populate values in the data layer when a web page loads
(B) Use Google Ads to push information to the data layer
(C) Use Google Analytics to push information to the data layer
(D) Use a Javascript method to push values from your web page into the data layer
Q.9 – Data Layer variables automatically persist across different web pages
(A) True
(B) False
Google Tag Manager Fundamentals Assessment 3 Answers
(A) A Custom Segment
(B) The data layer
(C) A Data Layer variable
(D) A Google Analytics tag with a Custom Dimension
Q.2 – The data layer “push” method allows you to do what?
(A) Push data from Google Analytics to your website
(B) Push data from your website into the data layer
(C) Push data from Google Ads to the data layer
(D) Push data from one Tag Manager account to another
(A) A Trigger
(B) The data layer
(C) A Data Layer variable
(D) A Google Analytics tag with a Custom Metric
(A) The Tag Manager account ID
(B) The Analytics property ID
(C) A Javascript push method
(D) The Custom Dimension index number
(A) The Tag Manager account ID
(B) The Analytics property ID
(C) A Javascript push method
(D) The Custom Metric index number
Q.6 – What event type would you choose to track button clicks using an event trigger?
(A) Click
(B) Form
(C) Page View
(D) History Change
(A) Submit button clicks
(B) Play button video clicks
(C) Menu selection
(D) Closing a web page
Q.8 – What kind of user-defined variable should you use to track the URL of a webpage in Tag Manager?
(A) Page Path variable
(B) URL variable
(C) Click Classes variable
(D) DOM element
Q.9 – What Tag Manager variable type should you use to track only the part of a URL after the hash sign?
(A) URL Port
(B) URL Query
(C) URL Fragment
(D) URL Path
(A) Built-in Event variable
(B) Built-in Element variable
(C) Built-in Click Classes variable
(D) Built-in Click Target variable
Google Tag Manager Fundamentals Assessment 4 Answers
(A) Google Ads Account number
(B) Conversion Label
(C) Conversion ID
(D) Conversion Property
(A) A built-in Referrer variable that records conversion URLs
(B) A user-defined variable that records conversion amount
(C) The median amount users spend according to Analytics
(D) The projected amount users will spend according to Analytics variable that records conversion URLs
Hit and session attributes collected via the data layer
Products the user has +1’d in Google Plus
User information from the Analytics cookie
Hit and session attributes collected from Google Ads
(A) Google Ads account admin settings
(B) Analytics account admin settings
(C) Tag Manager account admin settings
(D) Tag Manager dashboard
(A) Browser cookies
(B) Javascript methods
(C) Dynamic attributes
(D) User profiles
Q.6 – Where can you find a list of business-vertical attributes for Dynamic Remarketing?
(A) The Google Analytics Help Center
(B) The Google Analytics Admin area
(C) The Tag Manager Admin area
(D) The Google Ads Admin area
(A) Constant variable
(B) Data Layer variable
(C) Google Ads variable
(D) Event variable
(A) Constant variable
(B) Data Layer variable
(C) Google Ads variable
(D) Event variable
(A) Pageview
(B) Event
(C) Transaction
(D) Social
(A) Page URL
(B) Referrer
(C) Click Classes
(D) Page Hostname
What Is Google Tag Manager Fundamentals?
Google Tag Manager Fundamentals is a free course that teaches you how to implement tags on your website or mobile app and simplify the process of data measurement. This course is designed for Marketers, Analysts, and Developers.
The first unit of the course teaches you the basics of Google Tag Manager, the measurement plan you need before using Tag Manager, and how to develop an implementation strategy for using Google Tag Manager. The second unit shows you how to install the Google Analytics tag, how to set up a Google Analytics Property variable, set up Cross-domain tracking, and learn the basics of the Data layer. The third unit teaches you how to pass static values into Custom Dimensions, pass dynamic values into Custom Metrics, and Track events with Variables. The fourth unit shows you how to set up Google Ads conversion tracking and how to set up Dynamic Remarketing.
Google Tag Manager Fundamentals Assessment tests your basic understanding of this course. The exam consists of 39 questions divided into 4 modules. You have to score 80% or above in each assessment module to earn the certificate. The questions are multiple-choice type and the exam doesn’t have a time limit. You can retry as many times as you like if you fail in your first try.
Course Requirements
There are two main requirements for applying to this course:
(1) A computer or smartphone with an active Internet connection.
(2) A free Google Account.
Course Modules
There are 4 different Modules in this course that contains a number of lessons.
(1) Starting out with Google Tag Manager.
(2) Setting up Google Tag Manager.
(3) Collecting data using the Data Layer, variables and events.
(4) Using additional tags for marketing and remarketing.
Key Features Of This Course
There are five main features of the course:
(1) It is developed by Google so the knowledge provided is of top notch quality.
(2) You have the option to take Video lessons and written Transcript.
(3) The certificate is industry recognized.
(4) You can learn at your own pace.
(5) You get unlimited access to the course and it’s totally Free.
Conclusion
This article provides all the answers with detailed explanation so that you don’t just get the correct answers but you actually understand the reason behind the answers.
You can check the answers to individual assessments from this course on our Google Tag Manager Fundamentals Assessment 1 Answers page, Google Tag Manager Fundamentals Assessment 2 Answers page, Google Tag Manager Fundamentals Assessment 3 Answers page, and Google Tag Manager Fundamentals Assessment 4 Answers page.
After completing this course, you should check out our answers to the Google Analytics Individual Qualification exam. You can also check out answers to other Analytics exams like Google Analytics for Beginners Assessment exam, Advanced Google Analytics Assessment exam, Google Analytics for Power Users Assessment exam, Getting Started With Google Analytics 360 Assessment exam, and Introduction to Data Studio Assessment exam. If you have any questions or something to say then feel free to comment down below.