Google’s Active View doesn’t meet the IAB definition of viewability and has received Media Rating Council (MRC) Accreditation.

(A) True

(B) False

Explanation

This statement is False. Google’s Active View meets the IAB definition of viewability and has received Media Rating Council (MRC) Accreditation.

Conclusion

This question is a part of the Check your Knowledge section of the “Get familiar with viewability” lesson from the “Boost Your Active View Score in Ad Manager” unit which is part of the Drive Advertising Revenue with Google Ad Manager course.

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