Google’s video conversions can occur from three different customer actions. Match each conversion action with the correct output.

The correct Match order is:

(1) View-through – Impression-based; 24-hour default window

(2) Click-through – Click-based; 30-day default window

(3) View-based/view engagement – Watches the ad for 30 seconds or through the end; 30-day default window

Conclusion

This question is a part of the Google Ads Measurement Knowledge Check Assessment and the Check your knowledge section of the Set Up Conversion Tracking to Meet Your Goals lesson unit. You can find all the answers asked in both exams in our Google Ads Measurement Knowledge Check Assessment Answers page, and Set Up Conversion Tracking to Meet Your Goals Answers page.

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