Google’s video conversions can occur from three different customer actions. Match each conversion action with the correct output.

The correct Match order is:

(1) View-through – Impression-based; 24-hour default window

(2) Click-through – Click-based; 30-day default window

(3) View-based/view engagement – Watches the ad for 30 seconds or through the end; 30-day default window


This question is a part of the Google Ads Measurement Knowledge Check Assessment. You can find all the answers asked in this exam in our Google Ads Measurement Knowledge Check Assessment Answers page.

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