Gordon’s Chocolatier wants to run a Sponsored Products campaign for their new baker’s chocolate, but they do not know which keywords shoppers who are in market for baker’s chocolate would use. Which targeting method could they use?

(A) Product targeting

(B) None of these

(C) Manual keyword targeting

(D) Geotargeting


If a seller doesn’t know which keywords shoppers are searching for then they need to use Automatic targeting for their Sponsored Products campaign. Automatic targeting allows you to discover keywords that people are searching for to find your products.

Manual Keyword targeting is used if the seller knows what keywords people are searching to discover their products. In this case, Gordon’s Chocolatier doesn’t know which keywords to target so they should use Automatic targeting, but there is no option for that therefore, you should select None of these as the answer.


This question is a part of the Amazon Sponsored Ads Foundations Certification Assessment. You can find answers to all the questions asked in this exam in our Amazon Sponsored Ads Foundations Certification Assessment Answers page.

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