Green Star is optimizing their campaign and wants to increase brand awareness. Which of the following is the best strategy to achieve this goal?

(A) decrease bids on low performing keywords

(B) add negative keywords

(C) add new keywords

(D) remove underperforming keywords


In order to increase brand awareness, you should increase your targeting by adding new keywords. You need to identify how customers are discovering your products and then add those keywords to your existing campaigns. Adding these keywords to your campaigns helps more customers to find your products and increase your ad impressions and promote brand awareness.


This question is a part of the Amazon Sponsored Ads Foundations Certification Assessment. You can find answers to all the questions asked in this exam in our Amazon Sponsored Ads Foundations Certification Assessment Answers page.

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