This article contains all the correct answers to the questions asked after every chapter of the Grow Your Business with Google Ads unit from Learn the fundamentals of Google Ads Search course.
Get to know Google Ads Answers
Contents of Article
In this section, you’ll get answers to the questions asked in the first lesson Get To Know Google Ads.
Q.1 – You’re a brand manager with an eCommerce retail company. You’re looking to advertise online and measure the volume of sales coming from your digital campaigns. Which of the following benefits of Google Ads could help you accomplish your goal?
(A) Control: Choose how much to spend each day and in every ad auction.
(B) Customization: Customize your advertising options with keyword, location, and demographic targeting.
(C) Relevance: Connect with the right customers at the right times, like when someone is searching for your products.
(D) Results: Use Google Ads’ measurement tools to understand how your campaigns are performing.
Google Ads can help you achieve your business objectives in the following ways:
(1) Google Ads can help you drive more sales of your products and services.
(2) Google Ads can drive qualified leads to your business.
(3) Google Ads can increase visits to your website.
(4) Google Ads can help you drive drive app installs and promote your app.
(5) Google Ads can help you improve brand awareness.
Support your business goals with Google Ads Answers
In this section, you’ll get answers to the questions asked in the second lesson Support Your Business Goals With Google Ads.
Display – Increase brand awareness when users are browsing content they’re interested in online.
Shopping – Promote your products, share details about your inventory, and boost traffic to your online or physical store.
Search – Drive action on your site when users are searching for similar products or services.
Video – Reach your target audience at scale and bring your business’ story to life.
The Google Ads campaign that resonates most with our business goals is the Google Ads Search campaign. Google Search Ads can drive a massive amount of sales and increase the revenue of the business if done right.
The majority of internet users use Google Search to find a solution for a problem. If we can create a relevant search ad that solves their problem then we can drive a lot of clicks to our business. If the solution provided by us resonates with the customer then this will lead to a lot of sales.
Google Ads provides important data like keywords to target, the search volume of keywords, Cost Per Click(CPC) of keyword, etc. that can increase our potential percentage of profit by increasing sales at much lower ad spend.
Grow Your Business with Google Ads Check your knowledge Answers
In this section, you’ll get the answers to all the Check your knowledge questions from the Grow your Business with Google Ads unit.
(A) By driving online, in-app, in-person, and over-the-phone sales
(B) By building awareness of your brand
(C) By influencing consideration of your products and services
(D) All of the above
Q.2 – Advertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios? Match each item with the correct answer.
The correct matches are mentioned below.
Search – These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer
App – These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube
Shopping – These ads promote your products by giving users detailed information about what you’re selling. They appear on Google Shopping and next to search results
Video – These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network
About Grow Your Business with Google Ads
This unit shows how Google Ads can help you get more customers, increase your revenue and achieve your business goals. This unit contains three different lesson.
The first lesson Get To Know Google Ads shows how Google Ads can advance your business goals, the main benefits of Google Ads which is defined by three principles Relevance, Control and Results.
The second lesson Support your business goals with Google Ads shows you the different types of advertising campaigns you can create with Google Ads. The five major ad campaign types in Google Ads are Search, Display, Video, Shopping, and App. You also learn about specialized ad campaign types, how to drive efficiency with Smart Campaigns and how to optimize campaigns.
The third lesson is the Check your knowledge section which tests your knowledge of that lesson unit.
This post contains 100% correct answers to all the questions asked after every lesson from the Grow Your Business with Google Ads unit from Learn the fundamentals of Google Ads Search course.
You can check out our answers to other lessons from this course by clicking on the links mentioned below.
- Explore the Value of Google Search Answers
- Understand the Google Ads Auction Answers
- Deliver the Right Message with Text Ads Answers
- Make Ads Relevant with Search Ad Extensions Answers
- Increase Efficiency with Automated Bidding Answers
- Reach Valued Customers with Search Audiences Answers
- Boost Performance with Optimization Score Answers
- Increase Conversions with Performance Planner Answers
After you’re done with these lessons make sure to check out the Google Ads Search Knowledge Check Assessment Answers and most importantly don’t forget to check out the solutions to the main Google Ads Search certification exam in our Google Ads Search Certification Assessment Answers.
If you have anything else to share or if you have any doubts then feel free to share them down below in the Comments section. I will surely get back to you as soon as possible.