Hamish’s website isn’t getting as many visitors as he’d like. He’s heard that search engine marketing (SEM) can help, but isn’t sure how it works. Can you explain what SEM enables you to do?

(A) Buy ad space on a search results page

(B) Bid for keywords to display your content in search engines

(C) Tag keywords within your website content

(D) Optimise your website’s design

Explanation

Search Engine Marketing(SEM) is a process where you buy ad space on search engines to advertise your business for customers. You have to bid money on keywords that a person will search for related to your business. When a person searches for a keyword that you bid on, then your ad will show up. Example – If you’re a plumber then you can bid on keywords like leaky tap, plumber near me, etc.

Conclusion

This question is a part of the Check Your Knowledge section of Google Digital Garage and Unlocked course. We have also provided all the answers to the Check Your Knowledge section of Google Digital Garage and Google Digital Unlocked.

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