Harold is the marketer for WhizKid.com, an online school for exceptional kids. The site isn’t meeting revenue goals. The president of the company is upset and wants a solution right away. Harold suspects the site isn’t as user-friendly as it could be. Google Analytics shows that exit rates are high. Harold would like to better understand how users move through the website. Which category of Google Analytics reports can give Harold that information?

(A) Behavior reports

(B) Attribution reports

(C) Model comparison reports

(D) Flow visualization reports


Harold can find the information on how users move through the website using the Flow visualization reports in Google Analytics.

Flow visualization reports in Google Analytics are a graphic that illustrates the paths users take through your content. In a single graphic, you can see how users enter, engage, and exit your content. You can also use these reports to troubleshoot your content by finding any unexpected place users exit or loopback.


This question is from the Mobile Experience Certification Exam. You can find answers to all the questions from this exam on our Mobile Experience Certification Exam Answers page.

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