Here’s the performance data you saw at the start of this course. If your goal is to build awareness, would you target your creatives for Monday-Wednesday or Thursday-Saturday? Choose the correct range of days.

(A) Monday-Wednesday

(B) Thursday-Saturday

Explanation

Building awareness means you want as many views and clicks as possible, and the average click rate is highest for these three days Thursday, Friday, and Saturday.

Conclusion

This question is from the Make it Stick section of the “Optimize to build awareness” lesson from the Optimize your Display & Video 360 campaign course.

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