Holly owns a dance studio. To improve sales of dance classes, she is reviewing how her marketing team could update the company’s online presence. As part of the rebrand, the team listened to customer feedback and mapped customer journeys. They identified two things online customers generally struggled with: navigating the website and finding the business’s contact information. Which of the brand’s touchpoints should Holly modify to help address her customer’s feedback?

(A) Website layout

(B) Instagram account

(C) Instructor’s blog

(D) Email marketing

Explanation

Holly should make changes to her Website layout and Email marketing. Firstly, they have to change the website design to make it easy to navigate. This can be achieved by creating a Side Menu in all of the pages and removing unnecessary items. The logo should direct to the homepage and there should be a search bar on every page. The menu should clearly mention the categories and pages of the website. The next thing they should do is creating a Contact Us page where they should mention a Business Contact email. They can also design a contact form so that people can easily send their messages directly to her business email address.

Conclusion

This question is a part of the Check Your Knowledge section of Google Digital Garage and Unlocked course. We have also provided all the answers to the Check Your Knowledge section of Google Digital Garage and Google Digital Unlocked.

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