Before you get to the answers below here are some important things you should know about the exam.
Name of Exam – Hootsuite Platform Certification Exam
Format and Time Limit – Multiple Choice Questions with 60 minutes to complete the exam.
Hootsuite Platform Certification Exam Questions and Answers 2020
Contents of Article
(A) to guide your team’s social media tactics to do more of what’s working
(B) to provide colleagues with relevant content to publish with the compose box
(C) to demonstrate the ROI of your social media efforts to more senior leadership in your company
(D) to provide more accurate geo-location search results in your streams
(E) to supply colleagues with data required for bulk uploader entries
(B) Engagement Rate
(E) All of the options in this list
(A) a list of approved, global locations
(B) an image match of a location landmark
(C) a post office delivery code
(D) latitude and longitude markers
(A) Adding a stream to publish Twitter messages.
(B) Creating a stream to search a network for specific terms.
(C) Adding a new Hootsuite user to your Twitter account.
(D) Creating a Hootsuite Analytics board around mentions.
(A) Scheduling when your Instagram post should publish.
(B) Publishing the image to your Instagram account.
(C) Composing the text you’d like to accompany the image.
(D) Selecting the image you’d like to publish.
(E) Including a shortened Owly link that will accompany the post.
(A) Follower growth
(C) Total posts
(D) Share of voice
(A) turning on the ‘Approvals Queue’, which would require admin approval of each RSS feed post
(B) specifying the demographics of who should receive RSS feed updates (e.g., by age, gender, occupation, etc.)
(C) specifying under ‘Preferences’ the RSS feed topics you’d like excluded
(D) setting the frequency that Hootsuite checks for new content to once a day, rather than once an hour
Q.8 – Sometimes exchanges within a comment thread (in a stream) can become very long and hard to keep track of. If a particular thread is too important to miss, Hootsuite lets you quickly create a dedicated ____________ for that conversation to stay on top of the action.
(A) comment stream
(B) private message stream
(C) geo-targeted auto response
(E) external tag
(A) it’s more efficient to gather metrics data in one place, rather than several different sources
(B) metrics data that are updated in real-time
(C) a highly visual, customizable interface
(D) highly accurate estimates of the monetary value of each like, retweet, share, and new follower
(A) download a ‘Past Scheduled’ report from Hootsuite Analytics, and cross-referencing it with posts actually published on your social properties
(B) enable email notifications for failed messages under ‘Preferences’
(C) review the ‘Past Scheduled’ calendar view in Publisher for entries colored red
(D) regularly check Publisher’s ‘Rejected’ tab
(A) click on a time slot and choose new post/new pin
(B) press “command N” for new and begin typing
(C) create a new stream and click the plus sign
(D) exit planner and open the Composer from the top right corner
(A) insert an image from an Instream Tweet
(B) uploading from a Hootsuite Integration (e.g., Adobe Experience Manager)
(C) picking an image from the Media Library
(D) uploading it directly from your computer
Q.13 – Unlike the overview module in Hootsuite Analytics, which offers one set of aggregated analytics data, ______________ allows you to run an unlimited number of customizable and shareable real-time analytics reports, dialed precisely to the diverse reporting needs of your organization.
(A) the Reports feature
(B) the Metrics module
(C) the Social Data feature
(D) the Insights feature
(E) the Analytics module
Q.14 – When using Hootsuite to publish to Instagram, there are some types of posts that require using the “Mobile Notification Workflow”, which involves a few additional steps. Pick the post type below that does NOT require using the “Mobile Notification Workflow”.
(A) Image posted to a Business account
(B) Image posted to a Personal account
(A) input the date in MONTH, DAY, YEAR or DAY, MONTH, YEAR format
(B) convert the document into Hootsuite’s .hoot format and upload
(C) ensure you use a 24-hour clock format (e.g., 17:00 rather than 5:00pm)
(D) input your messages into a text document using an up to date version of Microsoft Word
Q.16 – Conversations on Twitter move fast and it’s easy to miss the opportunity to engage with an important influencer or prospect. __________ are a great way to group together similar people and topics in Twitter so you can focus on activity within a group without distractions.
(A) Twitter streams
(B) Twitter spaces
(C) Twitter lists
(D) Hootsuite groups
(E) Twitter groups
(A) an individual display of a specific metric.
(B) a pre-set campaign template, targeted at specific social media objectives.
(C) a tool for tracking the posts and conversations happening in your area.
(D) an executive-level overview of common, aggregated metrics.
(E) a pre-set display of line charts, tables, and tree maps.
(A) a set of re-direct links provided to your organization’s administrator by Hootsuite
(B) a customizable, branded URL that also lets you track click-through statistics
(C) one that contains a custom domain suffix, such as .io .ly .ing .love
(D) a web address within a set of sub-domain names associated with certain industry segments
(A) giving them monitored admin level permissions
(B) creating dummy reports using fake social accounts
(C) sharing reports in read only form
(D) having them share a coworker’s credentials
(E) Tabs and streams
(A) the ability to track response times to incoming social posts
(B) insights into publishing analytics, such as click-through rates, impressions, and CPCs
(C) the ability to publish directly to popular blog platforms, such as WordPress, Medium, LinkedIn, and Tumblr
(D) the ability to schedule posts to multiple networks, and then review, revise, rearrange, and export them
(A) to connect an existing social media account (e.g., Facebook, LinkedIn) to your Hootsuite dashboard
(B) to create a network specific search stream in the Engagement area
(C) to select the social profiles to which you want to publish your message
(D) to monitor account activity on your social networks connected to Hootsuite
(A) Publishing messages is how you’ll engage your audience.
(B) Adding 3rd party apps to your Hootsuite account is a great way to customize your dashboard for your unique business case.
(C) Without performing this action (at least once), you can’t take any actions within the Hootsuite dashboard.
(D) Running reports is a vital part of demonstrating ROI.
(A) adding an Instagram account to Hootsuite
(B) creating a stream
(C) sharing account permissions with your team
(D) scheduling a post
(E) composing a message for your audience
(D) Team Metrics
(F) Inbox & Settings
Q.26 – Hootsuite’s mobile app lets you see all the posts you’ve scheduled and adjust publishing times to fine tune how you’re targeting your audience. You can access this functionality in the ___________ area of the app.
(A) Message Assignments
(F) Content Library
(A) Hootsuite campaigns
(B) geo-targeted messages
(C) location tags
(D) internal/external tagging
(E) the Hootsuite Surveillance feature
(F) geo-search streams
(A) the ‘Owl View’ in Hootsuite Insights
(B) the overview feature in Hootsuite Metrics
(C) the reports feature in Hootsuite Metrics
(D) the overview feature in Hootsuite Analytics
(E) the reports feature in Hootsuite Social ROI
(A) send a direct message to a user
(B) publish an outgoing message with photos
(C) like and reply
(D) search for hashtags or keywords
(E) retweet and like
(A) owl post deliveries
(B) email notifications
(C) text messages
(D) push notifications
(E) calendar reminders
(A) the content library
(B) tabs and streams
(C) the compose box
(D) the apps directory
(A) to automatically flag comments that contain keywords that you’ve pre-defined in your YouTube settings
(B) to view analytics on your YouTube channel and videos
(C) to limit the number of videos shown in a stream (per 24 hours) to below the threshold you define.
(D) to vet incoming comments on your channel or specific videos by approving or deleting them
(E) to curate unoffensive video content that will resonate with the broadest possible cross-section of your audience
(A) premium account
(B) business account
(C) paid account
(D) personal account
(E) certified account
(B) Published comments
(D) YouTube engagement
(A) Libraries; Engagement
(B) Tabs; social networks
(C) Streams; tabs
(D) Engagements; Publisher
(E) Arrows; columns
(A) Engagement Streams
(B) App Directory
(C) Message Composer
(D) Account Settings
(E) Quick Search
(A) the ability to automate all your social media activities (i.e., Autopilot)
(B) the ability to schedule and publish messages to multiple accounts at once
(C) social media analytics and metrics
(D) geo-locating conversations and geo-targeting messages
Q.39 – When you share a report with a team member in Hootsuite Analytics, you can allow that team member to adjust the parameters of the report to fine-tune the insights being generated. To allow for this collaboration, you must set the permission for that user to:
(C) ‘Unlimited Permissions’
(E) ‘Can Edit’
(A) Hootsuite App Store
(B) Partner Upgrades
(C) Hootsuite Library
(D) Hootsuite Plug-ins
(F) App Directory
(A) you have scheduled it or clicked ‘Publish’
(B) you have admin permissions or higher
(C) you have unlocked the draft for editing
(D) you have approval from a Super-Admin
Q.42 – Let’s say you have saved 10 different messages as drafts for a holiday campaign. You now need to schedule these drafts to publish, taking into account other messages that might already be scheduled. Which tool would be most effective for this task?
(A) Do not schedule them which will trigger Hootsuite to automatically assign a time
(B) Use Hootsuite’s Bulk Compose feature.
(C) Use the Hootsuite Planner to drag and drop the drafts into the most appropriate time slots.
(D) Schedule the publishing time when composing the draft, cross-referencing with a calendar.
(E) Use the Auto-Publisher, and set the cadence for everyone 12 hours.
(A) contains additional security features
(B) contains additional security features
(C) can be integrated across your entire dashboard, rather than just within a stream.
(D) can only be used in one stream at a time.
(A) Assignments made from Mobile are not visible in the desktop dashboard.
(B) Assignments functionality is available in desktop dashboard only.
(C) Assignments made from your desktop dashboard will be visible on mobile, and vice versa.
(D) Assignments is a feature exclusive to Hootsuite Mobile.
(A) Campaigns and Content Library
(B) Content Library and Online Education
(C) Assignments and Approvals
(D) Approvals and Campaigns
(E) Search and Assignments
(A) a scheduled time and a photo
(B) a caption and a photo
(C) a target audience and a link
(D) a photo and a link
(A) suggested copy for creating high performing posts
(B) anticipated trends for your future posts, based on past performance
(C) stats for posts published both natively and through Hootsuite
(D) your share of voice for keywords and hashtags
(A) to block them from commenting or re-sharing your posts to send targeted direct messages in bulk
(B) to boost the SEO of your posts
(C) to group together your published tweets by topic for easier reference
(D) to create a focused feed of similar users such as industry influencers, advocates, or competitors
(A) custom top-level domain suffixes
(B) vanity URLs
(C) enterprise URLs
(D) a batch of custom redirect links
(A) Templates, which are individual displays of a specific metric
(B) Tiles, which are individual displays of a specific metric
(C) Overviews, which are pre-set collections of metrics data
(D) Trendwatchers, which are pre-set displays of line charts, tables, and tree maps
(E) Campaigns, each of which are targeted at a social media objective or goal
(A) it automatically edits any image you upload into a more ‘pin-able’ version.
(B) you can schedule and post to multiple accounts and boards at the same time.
(C) it guarantees your pin will receive more engagement than posting natively.
(D) the Composer window suggests popular content for you to repin.
(A) Hootsuite provides deeper insights into users’ profiles than is found on the networks themselves.
(B) When engaging on social networks natively, you can’t use the ‘auto-respond’ feature for comments and mentions.
(C) Hootsuite lets you monitor and engage with all your social networks in one place, decreasing the risk of missing an important engagement opportunity.
(D) Hootsuite allows you to see the contents of private profiles, providing thorough and accurate customer insights.
(E) Hootsuite more accurately estimates the dollar value of a like, share, and retweet.
(A) the ability to schedule and publish messages to multiple accounts at once
(B) geo-locating conversations and geo-targeting messages
(C) the ability to fully automate your social media marketing activities (i.e., the Autopilot feature)
(D) the ability to monitor conversations and engage with your audience across multiple social networks
(A) Draft Variation
(B) Compose Array
(C) Duplicate a Draft
(D) Message Cascade
(A) 7 days
(B) 24 hours
(C) 14 weeks
(D) 31 days
(A) select or deselect your existing social networks you’d like to connect to with your Hootsuite account
(B) pick the social networks for which you’d like to generate a statistics report about your publishing efforts
(C) select the social networks you’d like to monitor for activity relevant to your brand
(D) identify the social networks to which you’d like to publish your message
(A) 2 hours
(B) 30 minutes
(C) 1 hour
(D) 10 minutes
(B) a gentle owl hoot followed by the sound of wind blowing through the trees
(C) push notification
(D) text message
(E) calendar reminder
(A) Campaigns and Content Library
(B) Search and Assignments
(C) Approvals and Campaigns
(D) Content Library and Online Education
(E) Assignments and Approvals
(A) assigning an incoming social message to a team member for a response
(B) publishing a social media message to several social media accounts
(C) giving a top performing organic social post a paid boost
(D) creating a new stream for engaging with your audience
(E) adding a social network to your Hootsuite dashboard
(F) running an analytics report to demonstrate ROI
Q.61 – Anything you want to do in Hootsuite can be found in either the header or the sidebar, with the main workspace is in the center. Which of the following is not a feature you’ll find in the sidebar (see image below for reference)?
(D) App Directory
(A) a location search stream, with geocode set for your specific location
(B) where you set up user-generated content contests
(C) a fully customizable, real-time display of social metrics data
(D) you undertake audience testing to determine the best ad product to purchase
(E) where you set the parameters for a Hootsuite social media campaign
(A) Streams are for searching out conversations, whereas tabs are for publishing content to your audiences.
(B) Streams provide account analytics, Tabs are where geo-searches are performed.
(C) Tabs are for searching out conversations, whereas streams are for publishing content to your audiences.
(D) Steams display content from your social networks, and Tabs house a collection of streams.
(A) like and reply
(B) retweet and favourite
(C) search for hashtags or keywords
(D) send a direct message to a user
(E) save a composed message as a draft
(A) your home country
(B) pre-set topic areas
(C) specific physical locations or regions
(D) private profiles or closed networks
(E) specific social networks
(A) editing a message
(B) rescheduling a post
(C) viewing tags
(D) composing a message
(E) perform a geo-search
(A) Selecting the image you’d like to publish.
(B) Adding links you’d like to publish with your image.
(C) Publishing the image to your Instagram account.
(D) Scheduling when your Instagram post should publish.
Q.68 – If you need to keep track of a large number of published or scheduled messages sent to a variety of social networks, Hootsuite ________ is an important product area for you to familiarize yourself with.
(A) Approvals Queue
(C) Content Library
(A) Hootsuite Metrics
(B) Hootsuite Social ROI
(C) Hootsuite Solutions
(D) Hootsuite Analytics
(E) Hootsuite ROI Calculator
(A) message approvals
(B) Publisher calendars
(E) content libraries
(A) Launch Menu
(B) Extensions Dropdown
(C) Analytics Dashboard
(D) Settings Panel
(A) using the bulk uploader
(B) from within the calendar view in the Publisher
(C) from the drop down menu in a search stream
(D) from within the Compose box (manual and auto-schedule)
Q.73 – The Hootsuite Analytics overview automatically analyzes two time periods: the one you select, and the corresponding length of time before that. For example, if you select the last 7 days, the overview will automatically pull data from the previous 14 days. Why would this be a benefit?
(A) to put your analytics results in a more historical perspective
(B) to provide an estimate of future trends
(C) this is not a feature of the overview module
(D) to add fullness to your metrics reports
(E) to make it easier to generate ROI reports for key stakeholders
(A) Hootsuite Ads
(B) Hootsuite Metrics
(C) Hootsuite Campaigns
(D) Hootsuite Publisher
(E) Hootsuite Analytics
(A) schedule when your message should publish
(B) convert a web address into a shortened, trackable owly link
(C) track character count limits for the social networks your posting to
(D) search for mentions of your company name
(E) pick the social profiles to which you want to publish your message
(A) full editing rights to that report
(B) admin permissions for that report
(C) team admin permissions for that report
(D) partial editing rights
(A) send now, auto-schedule, or schedule a custom time
(B) send now or schedule a custom time
(C) send now only
(D) schedule a custom time only
(E) Hootsuite Mobile does not allow publishing – only engagement functionality
(A) Save the message as a draft and then find it in the collaboration board with that team.
(B) Publish the message to a social network, then click ‘assign to team or colleague’.
(C) Assign the message to a social network the team or team member manages, then click ‘Save Draft’.
(D) @Mention the team or team member in the drafted message before saving.
(A) Comment trackers
(B) Search streams
(E) Internal tags
(A) approve large numbers of posts composed by junior team members
(B) schedule up to 350 messages at one time, including existing scheduled messages
(C) publish the same message across hundreds of social media networks at once
(D) add background music to all the YouTube videos in a playlist
(E) send out hundreds of personalized direct messages to your Twitter lists
(F) generate large amounts of SEO friendly copy, based on social marketing goals
(A) commented on automatically, with customizable, pre-scripted copy that you input under your RSS feed preferences
(B) automatically posted to the social network you choose, with a pre-scripted message and a trackable link
(C) put into a ‘Post-Approvals Queue’ for review by your organization’s designated Hootsuite administrator
(D) blocked from your feed
(A) activities relative to your defined social media objectives
(B) reports analyze a team member’s Hootsuite activity (e.g., engagement and publishing) to pull out the metrics that are most valuable to them
(C) reports feature a built-in ROI calculator that grade your company’s social
(D) reports provide your colleagues with continuous access to real time data, whenever they want it
(E) reports include a qualitative analysis report indicating what you should do more of (and less of)
Q.83 – Let’s say you’re creating a search stream in your Hootsuite dashboard, to find mentions of the phrase vacation holiday getaway. How do you ensure that the exact phrase gets searched for, rather than the individual words in the phrase?
(A) Boolean operators after the phrase
(B) asterisks around the phrase
(C) @symbol after the phrase
(D) ampersands before the phrase
(E) quotation marks around the phrase
(A) Partner Library
(B) Explore tab
(C) App Directory
(D) Hootsuite App Store
(E) Hootsuite Impact tab
Q.85 – Let’s say you want to monitor all the comments on a campaign YouTube video you’ve just launched. To do this, create a ‘My Videos’ stream, find the campaign video, and then select ‘______________’.
(A) YouTube Search
(D) Create Comment Stream
(A) owly links provide higher resolution previews of the webpage being linked to
(B) owly links are trackable, which means you can track how many people clicked it
(C) owly links use less characters than regular URLs
(D) owly links are prioritized by social networks
(E) owly links are perceived as more trustworthy than regular URLs
Q.87 – YouTube is a great source for curating interesting content for your audience. Hootsuite helps with its built in YouTube __________. This lets you discover new videos based on keywords or key phrases.
(A) content curation tab
(B) suggested content
(C) filter videos
(D) search stream
(E) ‘My Content Finder’
What is Hootsuite?
Hootsuite is a social media management software that allows you to manage multiple social media networks right from one dashboard. The software is designed in such a way that you can create posts and schedule to publish them at a particular date and time right from the dashboard. You can also create streams to track conversations happening around your industry for a specific geographical location. You can also check all your stats regarding followers, engagement, and other metrics from the Hootsuite Analytics section.
What Is Hootsuite Platform Certification Exam?
This is an exam created by Hootsuite that certifies you as an expert in their platform. The exam consists of 65 questions which you need to finish within 60 minutes. The exam is based on the course material developed by Hootsuite in their free online training courseware. The exam costs $99 USD to apply. The certificate is valid for life and you can retake the exam unlimited times till you pass. You have to score a minimum of 75% for passing the exam and earning the certificate.
Difference Between Hootsuite Platform Certification and Hootsuite Social Marketing Certification
The Hootsuite Social Marketing Certification exam is designed to test your knowledge about the workings of the different social media platforms and the strategies required to create successful social media campaigns.
The Hootsuite Platform Certification just tests your knowledge about the workings of the Hootsuite dashboard.
Key Features of This Exam
The main features of the video course and the exam are:
(1) The certificate is industry recognized and preferred by most businesses. With great knowledge of the software, you can earn jobs as a social media marketing manager.
(2) The certificate is valid for entire life.
Requirements for the exam
The requirements are as follows:
(1) You should own a computer with an active Internet connection.
(2) You have to pay $99 USD to sit for the exam.
(3) You need a working knowledge of the Hootsuite dashboard. Although it is not a must but is highly recommended.
You can get all the answers with detailed explanation right here on our website. We have created this post to help you not just to clear the exam but also to get a working knowledge of the tools and the dashboard. You can easily gather knowledge by reading the explanation for every question.