Before you get to the answers below here are some important things you should know about the exam.
Name of Exam – Hootsuite Platform Certification Exam
Format and Time Limit – Multiple Choice Questions with 60 minutes to complete the exam.
Hootsuite Platform Certification Exam Questions and Answers (Updated March 2021)
Contents of Article
- 1 Hootsuite Platform Certification Exam Questions and Answers (Updated March 2021)
- 2 What is Hootsuite?
- 3 What Is Hootsuite Platform Certification Exam?
- 4 Difference Between Hootsuite Platform Certification and Hootsuite Social Marketing Certification
- 5 Key Features of This Exam
- 6 Requirements for the exam
- 7 Conclusion
(D) Message Approvals
(A) Scheduling and rescheduling multiple posts in advance
(B) Reviewing Instagram analytics alongside metrics from your other social accounts
(C) Adding location tags and swipe-up links to your post from within the Composer
(D) Viewing comments on your Instagram content in the same window as engagements on your other social accounts.
(A) Assign the post to a social account the team or team member manages, then click ‘Save Draft’.
(B) Publish the post to a social network, then click ‘assign to team or colleague’.
(C) @Mention the team or team member in the drafted post before saving.
(D) Save the post as a draft and then add it to the collaboration board for that team.
(A) Edit a scheduled Instagram post
(B) View engagements on your published posts
(C) Respond to comments directly
(D) Monitor hashtags specified by you
(E) Create and schedule a new Instagram post
(F) Export an analytics report
(A) search for mentions of your company name
(B) convert a web address into a shortened, trackable owly link
(C) pick the social accounts to which you want to publish your post
(D) add alt-text to make the content more accessible
(E) schedule when your post should publish
(A) Notifying you when your automated posts have exceeded your campaign budget.
(B) Instantly trigger campaigns with ROI positive SEO to capture more search engine algorithms.
(C) Automatically stopping an advertising campaign that falls below a certain threshold of performance.
(D) Putting advertising dollars behind your published posts that meet the criteria you have specified.
(E) Analyzing the performance of past posts in bulk, in order to recommend candidates for paid promotion.
(A) Reports provide your colleagues with continuous access to updated data
(B) Reports feature a built-in ROI calculator that grades your company’s social activities relative to your defined social media objectives
(C) Reports include a chatbot that offers personalized recommendations on how to optimize your campaigns
(D) Reports predict what the recipient/stakeholder wants to see and tailors the information accordingly
(A) can edit
(B) unlimited permissions
Q.10 – Say you’re drafting a batch of social posts as part of a campaign. You need to access brand-approved visual assets stored on Google Drive to include in your posts. What’s the most efficient way to access these visuals?
(A) Use the Share button in Google Drive to export the images to Hootsuite
(B) Install the Google Cloud app from the Hootsuite App Store to access the assets directly
(C) Save the images to your desktop from Google Drive, then drag and drop them to Hootsuite Content library
(A) facilitate team collaboration to address customer feedback on social media
(B) plan the content publishing schedule in a calendar format
(C) control off-brand or offensive posts and trigger corrective action limit access to social network passwords
(D) specify what actions team members have permission to perform in Hootsuite
(A) Owly links track how many people clicked it
(B) Owly links are prioritized by social networks
(C) Owly links use less characters than regular URLs
(D) Owly links provide higher resolution previews of the webpage being linked to
(A) Create a fake Facebook Page for the organization that you can access
(B) Connect the Instagram account to your own personal Facebook profile instead
(C) Ask the owner of the Facebook Page to add you as an Admin or Editor to their page
(D) Request Super-Admin permissions in Hootsuite, which allows you to connect from within Hootsuite only
(A) gathering marketing analytics on the user’s behaviour.
(B) feeding data into Hootsuite chatbot for more human-like responses.
(C) targeting paid advertisements to the user more accurately.
(D) understanding the full context of the most recent exchange
Q.15 – Sometimes exchanges within a comment thread (in a stream) can become very long and hard to keep track of. If a particular thread is too important to miss, create a dedicated ________________ for that conversation to stay on top of the action.
(A) external tag
(B) geo-targeted auto-response
(D) comment stream
(E) private message stream
(A) Your Personal Instagram account will automatically be converted into a Business account
(B) You’ll receive an error message, outlining what steps you need to take next
(C) Nothing, there are no differences between using Instagram Personal and Business accounts in Hootsuite
(D) Your Instagram account will be connected to your personal Facebook profile, rather than your Business Page
(A) Hootsuite Help Centre
(B) Hootsuite Blog
(C) All of these
(D) Hootsuite Academy
(E) Hootsuite Resource Library
(A) Complete the Hootsuite Academy Platform Certification Course, then print out your Certificate and put it on your wall.
(B) Complete the Hootsuite Social Marketing Certification Course
(C) Add Hootsuite as a previous employer in your resume
(D) Complete the Hootsuite Academy Platform Certification Course, and add your Credential to your LinkedIn Profile.
(A) Settings; Streams
(B) Sidebar; center
(C) Nav-panel; dashboard
(D) Header; Sidebar
(A) Generate custom URLs for an upcoming campaign
(B) Review metrics for your social media publishing efforts
(C) Search for hashtags by geographical location
(D) Create paid social media advertising campaigns
(E) Schedule posts
(A) press “command N” for new and begin typing
(B) exit Planner and open the Composer
(C) click on a time slot and choose new post
(D) create a new stream and click the plus sign
(A) Creating a search stream
(B) Scheduling a post
(C) Adding a social account to Hootsuite
(D) Composing a post for your audience
(E) Sharing account permissions with your team
(D) Approvals Queue
(F) Content Library
(A) saving a collection of regularly used responses, so you can reply faster
(B) all the options in this list
(C) responding directly to comments made on a thread
(D) getting a quick overview of public and private messages received on your social accounts.
(A) all of the options in this list
(E) engagement rate
(A) on specific social networks
(B) in specific physical locations
(C) in your home country
(D) on private profiles or closed networks
(E) in pre-set topic areas
(A) Produce AI-generated SEO positive copy, to maximize the capture of search traffic
(B) “Bulk-Approve” large numbers of posts composed by team members across your org
(C) Schedule up to 350 posts at once, including existing scheduled posts
(D) Add metadata to all YouTube videos in a previously published playlist
(E) Send out hundreds of personalized direct messages to your Twitter and LinkedIn followers
(A) Hootsuite Social ROI
(B) Hootsuite Solutions
(C) Hootsuite Analytics
(D) Hootsuite Metrics
(E) Hootsuite ROI Calculator
(A) Intelligent Cost Per Click
(B) Automated Boosting
(C) Single Post Boosting
(D) Automatic Organic Performance Promotion
(E) Automatic ROI Enhance Feature
(A) To view and manage scheduled posts
(B) To create analytics reports on post performance
(C) To add Hootsuite’s partner apps to your dashboard
(D) To monitor what’s being said on your social accounts
(E) To see which organization you’re a part of
(A) Hootsuite App Store
(B) Hootsuite Content Library
(C) App Directory
(D) Hootsuite Plug-ins
(E) Partner Apps
(F) 3rd Party Add-ons
(B) Google’s Teams plug-In
(C) Hootsuite Organizations
(D) Hootsuite Impact
(E) Hootsuite Collaboration feature
(F) account provisioning
(A) Inbox and Settings
(F) Team Metrics
Q.34 – You’re a social media manager, running a brand awareness campaign across multiple networks for a client. The client is unsure about the effectiveness of social media and wants to see proof that the campaign metrics are hitting their pre-defined KPIs. What is the best way to demonstrate the impact your social media campaign is having on brand awareness?
(A) Give your client access to your Hootsuite account, so they can monitor all conversations and scheduled posts themselves and flag anything that they don’t think is worthwhile
(B) Set up a customized Hootsuite Analytics Report tracking metrics most relevant to the campaign KPIs, and schedule it for regular automated email delivery to your client
(C) Set up an Impressions Stream to monitor the real-time campaign views happening on Twitter, Instagram, and Facebook, and export the stream as a PDF to share with your client via email once a day
(D) Put aside time to sit down with your client and go through the relevant conversations happening on social media, using Hootsuite’s geo-search functionality
(A) Create a brand new Instagram Business account, specifically to be used in Hootsuite
(B) Satisfy Hootsuite’s Influencer criteria when signing up
(C) Connect your Instagram Business account to your Facebook Business Page in Hootsuite
(D) Populate your Instagram account with a bio, profile picture, and at least 5 images or videos
(E) Go to Instagram natively and tap the Hootsuite icon in your settings
(A) Identify the social networks to which you’d like to publish your post
(B) Select or deselect social networks to connect with your Hootsuite account
(C) Select the social networks you’d like to monitor for activity relevant to your brand
(D) Pick the social networks for which you’d like to generate a statistics report about your publishing efforts
Q.37 – You need to send one social post to Facebook and Instagram simultaneously, tracking link clicks within the post. You also need to share the results of this test with a colleague. Which Hootsuite features/products should you use to accomplish these activities? (Pick all that apply)
(A) Owly Shortener
(B) Hootsuite Analytics, Reports
(C) Hootsuite Planner
(D) Hootsuite Composer
(E) All of the above
(A) Under Accounts in the publisher, or in Impact.
(B) In a Hootsuite Organization, or as a personal channel.
(C) In Insights, or within Assignments.
(D) Downtown or in the Suburbs.
(E) In streams, or in channels.
(A) Business profiles that are linked to Hootsuite are more discoverable on Instagram natively
(B) Profile metrics for Personal Instagram accounts require 10K+ followers
(C) Business profiles allow you to upload videos that are more than 60 seconds long
(D) You can publish directly to Instagram without using your phone or the Instagram app
(A) Monitor playlist
(B) YouTube Search
(C) Create Comment Stream
(A) geo-targeted messages
(B) the Hootsuite surveillance feature
(C) geo-search streams
(D) location tags
(E) internal/external tagging
(A) 1 day
(B) 2 hours
(C) 10 minutes
(D) 30 minutes
(E) 2 hours
(A) provide Super-Admin access to all Team Members
(B) only share drafts of Reports
(C) share reports in read-only form
(D) encourage them to review metrics reports on your computer
(E) click the Lock icon on outgoing Reports and PDFs
(A) all reactions, views, and comments
(B) private messages only
(C) both public and private messages
(D) public comments only
Q.45 – You’re leading a small social media team, and need to green-light and publish all social posts created/scheduled by your team. However, you’re time-poor and rarely sitting at your desk. What tools do you and your team need to effectively collaborate on drafts and publish posts while on the go?
(A) Hootsuite’s Drafter Integration
(B) Hootsuite Alerts
(C) Hootsuite Mobile App
(D) Hootsuite Planner
(E) Google Cloud
(G) Hootsuite Composer
(D) Boards and Streams
(A) receive insights into our dystopian future
(B) review metrics for your published posts, by network
(C) build social posts out of previously published posts
(D) produce a pie chart of your social share of voice
(E) get a professional critique of your social media strategy
(A) Filter videos
(B) My Content Find
(C) Search Stream
(D) Suggested Content
(E) content curation board
(A) executive level
(B) super-admin level
(C) team admin level
(D) ow.ly level
(E) admin level
(A) Implement a robust approval process with multiple touch points so every team member has input
(B) Save the Story as a draft, then share it with your team via Hootsuite Inbox to gather feedback before publishing
(C) Schedule Stories in the Planner so they can be reviewed and edited by the approver directly
(D) Add specific publishing notes in the composer to help guide the teammate ultimately publishing the Stories
(A) Duplicate a Campaign
(B) Array a Post
(C) Duplicate a Draft
(D) Draft Variant
(E) Cascade a Message
(A) Direct Publishing and Mobile Notification workflow
(B) Auto-publishing and the Manual Publishing workflow
(C) Proxy Publishing and the Manual Publishing workflow
(D) Direct Notifications and Auto-publishing
Q.54 – What Hootsuite Analytics feature allows you to share an unlimited amount of customizable social analytics data, to surface the performance of your organization’s social accounts to key stakeholders?
(A) the Insights feature
(B) the Reports feature
(C) Social Return Transparency
(D) the Social Data Share feature
(E) the Metrics module
(A) Gather insights into publishing analytics, such as click-through rates, impressions, and CPCs.
(B) Schedule posts to multiple accounts, review and re-arrange a publishing calendar, and promote top-performing posts.
(C) Track response times to incoming social posts to better determine Social ROI.
(D) Publish directly to popular blog platforms, such as WordPress, Medium, and Tumblr.
(A) Inserting an image from an Instream Tweet
(B) Uploading it directly from your computer
(C) Uploading from a Hootsuite Integration (e.g., Adobe Experience Manager)
(D) Picking an image from the Media Library
(A) Managing your scheduled Instagram content alongside scheduled posts on your other social networks
(B) Auto-generate content that’s similar to your competitors’ highest performing posts
(C) Building and scheduling many Instagram posts in one place
(D) The ability to set numerous hashtag search streams side by side and engage with the resulting posts in one place
Q.58 – Conversations on Twitter move fast and it’s easy to miss the opportunity to engage with an important influencer or prospect. What Twitter feature could you use to group together similar people and topics to keep up with activity?
(A) Twitter lists
(B) Twitter groups
(C) Twitter spaces
(D) Hootsuite groups
(E) Twitter streams
(A) Streams display content from your social networks, and Boards house a collection of streams.
(B) Streams are for searching out conversations, whereas Boards are for publishing content to your audiences.
(C) Boards are for searching out conversations, whereas streams are for publishing content to your audiences.
(D) Streams provide account analytics, Boards are where geo-searches are performed.
Q.60 – Imagine your brand team supplies you with 30 visual assets (stored on Google Drive), to be shared out on all social accounts in December. The social posts supporting these assets need to be scheduled around 100 other “business as usual” social posts already scheduled in that month, on multiple networks. What Hootsuite tools/features should you use to accomplish this task? (Pick all that apply)
(A) Hootsuite Composer
(B) Hootsuite Publisher
(C) Hootsuite Streams, Published Posts
(D) Hootsuite App Directory
(E) Hootsuite Inbox
(F) All of the above
(G) Hootsuite Analytics, Shared Reports
Q.61 – Say you’re a social media manager, running a 1 week Halloween campaign, aimed at driving online sales of a new product line. You compose, then schedule 15 Instagram posts in advance, spread out strategically over 7 days. Because of the large amount of expected engagement on these posts, all team members need to pitch in, listen in on audience responses, monitor mentions and hashtag use, and interact with comments. When posts publish, you want continuous, automated reporting on performance metrics, delivered to yourself and team members, so the future scheduled posts can be fine-tuned before they publish. Which of the following Hootsuite features would be most helpful to perform all these campaign tasks? Pick All that Apply
(A) Reports in Hootsuite Analytics
(B) Hootsuite Planner
(C) Streams (e.g., Search Streams, Published Posts)
(D) All of these
(E) Hootsuite Composer
(F) Hootsuite Inbox
Q.62 – You’re in charge of drafting and strategically scheduling one month’s worth of social media content for your organization’s Instagram, Facebook, and Twitter accounts (~250 posts). Once published, you need to monitor engagements on the posts closely, and flag any negative comments received with your manager. Which of the following Hootsuite tools are not relevant to this use case? (Pick two)
(A) Hootsuite Ads
(B) Hootsuite Inbox
(C) Hootsuite Analytics
(D) Hootsuite Amplify
(E) Bulk Composer
(F) Hootsuite Streams (Search, Published Posts, and Comments)
(H) Hootsuite Planner
Q.63 – Your organization is planning a new marketing campaign to promote downloads of a new app. As Social Media Manager, your primary KPI is to drive as many people as possible to the landing page, using the organization’s 5 social media accounts. Your plan is to Compose and Schedule 50 posts, which will contain: a) brand-approved visuals (shared with you on a 3rd party Cloud App, like Google Drive, and then cropped appropriately for each social network), b) captions supplied by a Team Member (who is also part of your Hootsuite Organization), and c) a shortened, trackable weblink for the marketing landing page. What Hootsuite tool is irrelevant to accomplishing this task?
(A) Hootsuite Inbox
(C) Owly Link Shortener
(D) Hootsuite Photo Editor
(E) Hootsuite Composer
(F) Hootsuite App Directory
(A) a preset collection of tiles, organized by social network
(B) an individual display of one specific metric.
(C) a set of automation triggers for paid social advertising
(D) a tool for building social posts out of previously published posts
(E) a tool for monitoring the social media conversations happening in your area.
(A) Hootsuite more accurately estimates the dollar value of a like, share, and retweet. (more accurately than social networks’ native AI functionality)
(B) Hootsuite lets you create specific streams to monitor social media engagements, and respond efficiently in one workspace
(C) Hootsuite allows you to see the contents of private profiles, providing thorough and accurate customer insights.
(D) Hootsuite has an ‘auto-engagement’ feature that interacts with your followers
Q.66 – A customer reached out via Twitter Direct Message to your company, looking for support with a complex issue. A co-worker was already helping that user but is away on vacation. Which Hootsuite feature would be best to respond with?
(A) History Tracker
(B) Hootsuite Inbox
(C) Engagement Streams
(E) Conversation Context
Q.67 – Let’s say that you want to put paid advertising dollars behind any post you’ve published in the past week that contains the word “excellent”, has an image, and received over 500 Likes. What feature in Hootsuite’s Promote tool would you use to accomplish this?
(A) Automation Triggers
(B) Automatic Performance Advertising
(C) “Build Your Own” audience
(D) Post Performance
(E) Audience Discovery
(A) where you connect social media accounts to Hootsuite
(B) a location search stream, with geocode set for your specific location where the API cord plugs in
(C) a fully customizable, shareable display of your social accounts’ metrics
(D) where you set the parameters for a social media campaign
(E) where you undertake multivariate audience testing to determine optimal ad placement
(A) trendwatchers, which are pre-set displays of Line Charts, Tables, and TreeMaps
(B) tiles, which are individual displays of a specific metric
(C) overviews, which are pre-set collections of metrics data
(D) data elves, who work hard for their money
(E) campaigns, each of which are targeted at a social media objective or goal
(A) Scheduling and publishing messages to multiple accounts at once
(B) Social media analytics and metrics.
(C) Geo-locating conversations and geo-targeting messages.
(D) Automating all your social media activities.
(A) to limit the number of videos shown in a stream (per 24 hours) to below the threshold you define.
(B) to approve or delete incoming comments on your channel or specific videos
(C) to curate non-offensive video content that will resonate with the broadest possible cross-section of your audience
(D) to view analytics on your YouTube channel and videos
(E) to automatically flag comments that contain keywords that you’ve pre-defined in your YouTube settings
(A) target audience
(D) scheduled time
(A) Convert the document into Hootsuite’s .hoot format and upload
(B) Use a 24-hour clock format (e.g., 17:00)
(C) Use a supported format for the time/date (e.g., 11/22/2020)
(D) Input your posts into a text document using an up to date version of Microsoft Word
(E) Ensure your calendar is connected to Hootsuite via API
(A) Put ad spend behind Stories from within the Composer
(B) Edit Stories after they’ve been published
(C) Create and schedule Stories alongside your other scheduled social media content
(D) Create Stories specific analytics reports
(A) Direct Publishing Notifications
(B) Super-admin organization permissions
(C) The Mobile Publishing workflow
(D) The Instagram Stories integration
(A) To select the social profiles to which you want to publish your post.
(B) To monitor account activity on your social accounts connected to Hootsuite.
(C) To create a network-specific search stream in the Engagement area.
(D) To connect an existing social media account (e.g., Facebook, LinkedIn) to your Hootsuite dashboard
Q.77 – ‘Hootsuite Organizations’ is
(A) a collaboration tool for teams to collectively manage social media activities
(B) a network of partner companies who make apps for the Hootsuite platform
(C) a consulting service provided by Hootsuite to Enterprise clients Hootsuite’s parent company
(D) a consortium of companies who own the internet
(A) Automated Boosting
(B) Enhanced Cost Per Click
(C) Single Post (Manual) Boosting
(D) Recommended Promotions
(E) Organic Performance Promotion
(A) a list of approved, global locations
(B) an image match of a location landmark
(C) a post office delivery code
(D) latitude and longitude markers
(A) Adding a stream to publish Twitter messages.
(B) Creating a stream to search a network for specific terms.
(C) Adding a new Hootsuite user to your Twitter account.
(D) Creating a Hootsuite Analytics board around mentions.
(A) Scheduling when your Instagram post should publish.
(B) Publishing the image to your Instagram account.
(C) Composing the text you’d like to accompany the image.
(D) Selecting the image you’d like to publish.
(E) Including a shortened Owly link that will accompany the post.
(A) Follower growth
(C) Total posts
(D) Share of voice
(A) turning on the ‘Approvals Queue’, which would require admin approval of each RSS feed post
(B) specifying the demographics of who should receive RSS feed updates (e.g., by age, gender, occupation, etc.)
(C) specifying under ‘Preferences’ the RSS feed topics you’d like excluded
(D) setting the frequency that Hootsuite checks for new content to once a day, rather than once an hour
Q.84 – Sometimes exchanges within a comment thread (in a stream) can become very long and hard to keep track of. If a particular thread is too important to miss, Hootsuite lets you quickly create a dedicated ____________ for that conversation to stay on top of the action.
(A) comment stream
(B) private message stream
(C) geo-targeted auto response
(E) external tag
(A) it’s more efficient to gather metrics data in one place, rather than several different sources
(B) metrics data that are updated in real-time
(C) a highly visual, customizable interface
(D) highly accurate estimates of the monetary value of each like, retweet, share, and new follower
(A) download a ‘Past Scheduled’ report from Hootsuite Analytics, and cross-referencing it with posts actually published on your social properties
(B) enable email notifications for failed messages under ‘Preferences’
(C) review the ‘Past Scheduled’ calendar view in Publisher for entries colored red
(D) regularly check Publisher’s ‘Rejected’ tab
(A) click on a time slot and choose new post/new pin
(B) press “command N” for new and begin typing
(C) create a new stream and click the plus sign
(D) exit planner and open the Composer from the top right corner
(A) insert an image from an Instream Tweet
(B) uploading from a Hootsuite Integration (e.g., Adobe Experience Manager)
(C) picking an image from the Media Library
(D) uploading it directly from your computer
Q.89 – Unlike the overview module in Hootsuite Analytics, which offers one set of aggregated analytics data, ______________ allows you to run an unlimited number of customizable and shareable real-time analytics reports, dialed precisely to the diverse reporting needs of your organization.
(A) the Reports feature
(B) the Metrics module
(C) the Social Data feature
(D) the Insights feature
(E) the Analytics module
Q.90 – When using Hootsuite to publish to Instagram, there are some types of posts that require using the “Mobile Notification Workflow”, which involves a few additional steps. Pick the post type below that does NOT require using the “Mobile Notification Workflow”.
(A) Image posted to a Business account
(B) Image posted to a Personal account
(A) input the date in MONTH, DAY, YEAR or DAY, MONTH, YEAR format
(B) convert the document into Hootsuite’s .hoot format and upload
(C) ensure you use a 24-hour clock format (e.g., 17:00 rather than 5:00pm)
(D) input your messages into a text document using an up to date version of Microsoft Word
Q.92 – Conversations on Twitter move fast and it’s easy to miss the opportunity to engage with an important influencer or prospect. __________ are a great way to group together similar people and topics in Twitter so you can focus on activity within a group without distractions.
(A) Twitter streams
(B) Twitter spaces
(C) Twitter lists
(D) Hootsuite groups
(E) Twitter groups
(A) an individual display of a specific metric.
(B) a pre-set campaign template, targeted at specific social media objectives.
(C) a tool for tracking the posts and conversations happening in your area.
(D) an executive-level overview of common, aggregated metrics.
(E) a pre-set display of line charts, tables, and tree maps.
(A) a set of re-direct links provided to your organization’s administrator by Hootsuite
(B) a customizable, branded URL that also lets you track click-through statistics
(C) one that contains a custom domain suffix, such as .io .ly .ing .love
(D) a web address within a set of sub-domain names associated with certain industry segments
(A) giving them monitored admin level permissions
(B) creating dummy reports using fake social accounts
(C) sharing reports in read only form
(D) having them share a coworker’s credentials
(E) Tabs and streams
(A) the ability to track response times to incoming social posts
(B) insights into publishing analytics, such as click-through rates, impressions, and CPCs
(C) the ability to publish directly to popular blog platforms, such as WordPress, Medium, LinkedIn, and Tumblr
(D) the ability to schedule posts to multiple networks, and then review, revise, rearrange, and export them
(A) to connect an existing social media account (e.g., Facebook, LinkedIn) to your Hootsuite dashboard
(B) to create a network specific search stream in the Engagement area
(C) to select the social profiles to which you want to publish your message
(D) to monitor account activity on your social networks connected to Hootsuite
(A) Publishing messages is how you’ll engage your audience.
(B) Adding 3rd party apps to your Hootsuite account is a great way to customize your dashboard for your unique business case.
(C) Without performing this action (at least once), you can’t take any actions within the Hootsuite dashboard.
(D) Running reports is a vital part of demonstrating ROI.
(A) adding an Instagram account to Hootsuite
(B) creating a stream
(C) sharing account permissions with your team
(D) scheduling a post
(E) composing a message for your audience
(D) Team Metrics
(F) Inbox & Settings
Q.102 – Hootsuite’s mobile app lets you see all the posts you’ve scheduled and adjust publishing times to fine tune how you’re targeting your audience. You can access this functionality in the ___________ area of the app.
(A) Message Assignments
(F) Content Library
(A) Hootsuite campaigns
(B) geo-targeted messages
(C) location tags
(D) internal/external tagging
(E) the Hootsuite Surveillance feature
(F) geo-search streams
(A) the ‘Owl View’ in Hootsuite Insights
(B) the overview feature in Hootsuite Metrics
(C) the reports feature in Hootsuite Metrics
(D) the overview feature in Hootsuite Analytics
(E) the reports feature in Hootsuite Social ROI
(A) send a direct message to a user
(B) publish an outgoing message with photos
(C) like and reply
(D) search for hashtags or keywords
(E) retweet and like
(A) owl post deliveries
(B) email notifications
(C) text messages
(D) push notifications
(E) calendar reminders
(A) the content library
(B) tabs and streams
(C) the compose box
(D) the apps directory
(A) to automatically flag comments that contain keywords that you’ve pre-defined in your YouTube settings
(B) to view analytics on your YouTube channel and videos
(C) to limit the number of videos shown in a stream (per 24 hours) to below the threshold you define.
(D) to vet incoming comments on your channel or specific videos by approving or deleting them
(E) to curate unoffensive video content that will resonate with the broadest possible cross-section of your audience
(A) premium account
(B) business account
(C) paid account
(D) personal account
(E) certified account
(B) Published comments
(D) YouTube engagement
(A) Libraries; Engagement
(B) Tabs; social networks
(C) Streams; tabs
(D) Engagements; Publisher
(E) Arrows; columns
(A) Engagement Streams
(B) App Directory
(C) Message Composer
(D) Account Settings
(E) Quick Search
(A) the ability to automate all your social media activities (i.e., Autopilot)
(B) the ability to schedule and publish messages to multiple accounts at once
(C) social media analytics and metrics
(D) geo-locating conversations and geo-targeting messages
Q.115 – When you share a report with a team member in Hootsuite Analytics, you can allow that team member to adjust the parameters of the report to fine-tune the insights being generated. To allow for this collaboration, you must set the permission for that user to:
(C) ‘Unlimited Permissions’
(E) ‘Can Edit’
(A) Hootsuite App Store
(B) Partner Upgrades
(C) Hootsuite Library
(D) Hootsuite Plug-ins
(F) App Directory
(A) you have scheduled it or clicked ‘Publish’
(B) you have admin permissions or higher
(C) you have unlocked the draft for editing
(D) you have approval from a Super-Admin
Q.118 – Let’s say you have saved 10 different messages as drafts for a holiday campaign. You now need to schedule these drafts to publish, taking into account other messages that might already be scheduled. Which tool would be most effective for this task?
(A) Do not schedule them which will trigger Hootsuite to automatically assign a time
(B) Use Hootsuite’s Bulk Compose feature.
(C) Use the Hootsuite Planner to drag and drop the drafts into the most appropriate time slots.
(D) Schedule the publishing time when composing the draft, cross-referencing with a calendar.
(E) Use the Auto-Publisher, and set the cadence for everyone 12 hours.
(A) contains additional security features
(B) contains additional security features
(C) can be integrated across your entire dashboard, rather than just within a stream.
(D) can only be used in one stream at a time.
(A) Assignments made from Mobile are not visible in the desktop dashboard.
(B) Assignments functionality is available in desktop dashboard only.
(C) Assignments made from your desktop dashboard will be visible on mobile, and vice versa.
(D) Assignments is a feature exclusive to Hootsuite Mobile.
(A) Campaigns and Content Library
(B) Content Library and Online Education
(C) Assignments and Approvals
(D) Approvals and Campaigns
(E) Search and Assignments
(A) a scheduled time and a photo
(B) a caption and a photo
(C) a target audience and a link
(D) a photo and a link
(A) suggested copy for creating high performing posts
(B) anticipated trends for your future posts, based on past performance
(C) stats for posts published both natively and through Hootsuite
(D) your share of voice for keywords and hashtags
(A) to block them from commenting or re-sharing your posts to send targeted direct messages in bulk
(B) to boost the SEO of your posts
(C) to group together your published tweets by topic for easier reference
(D) to create a focused feed of similar users such as industry influencers, advocates, or competitors
(A) custom top-level domain suffixes
(B) vanity URLs
(C) enterprise URLs
(D) a batch of custom redirect links
(A) Templates, which are individual displays of a specific metric
(B) Tiles, which are individual displays of a specific metric
(C) Overviews, which are pre-set collections of metrics data
(D) Trendwatchers, which are pre-set displays of line charts, tables, and tree maps
(E) Campaigns, each of which are targeted at a social media objective or goal
(A) it automatically edits any image you upload into a more ‘pin-able’ version.
(B) you can schedule and post to multiple accounts and boards at the same time.
(C) it guarantees your pin will receive more engagement than posting natively.
(D) the Composer window suggests popular content for you to repin.
(A) Hootsuite provides deeper insights into users’ profiles than is found on the networks themselves.
(B) When engaging on social networks natively, you can’t use the ‘auto-respond’ feature for comments and mentions.
(C) Hootsuite lets you monitor and engage with all your social networks in one place, decreasing the risk of missing an important engagement opportunity.
(D) Hootsuite allows you to see the contents of private profiles, providing thorough and accurate customer insights.
(E) Hootsuite more accurately estimates the dollar value of a like, share, and retweet.
(A) the ability to schedule and publish messages to multiple accounts at once
(B) geo-locating conversations and geo-targeting messages
(C) the ability to fully automate your social media marketing activities (i.e., the Autopilot feature)
(D) the ability to monitor conversations and engage with your audience across multiple social networks
(A) Draft Variation
(B) Compose Array
(C) Duplicate a Draft
(D) Message Cascade
(A) 7 days
(B) 24 hours
(C) 14 weeks
(D) 31 days
(A) 2 hours
(B) 30 minutes
(C) 1 hour
(D) 10 minutes
(B) a gentle owl hoot followed by the sound of wind blowing through the trees
(C) push notification
(D) text message
(E) calendar reminder
(A) Campaigns and Content Library
(B) Search and Assignments
(C) Approvals and Campaigns
(D) Content Library and Online Education
(E) Assignments and Approvals
(A) assigning an incoming social message to a team member for a response
(B) publishing a social media message to several social media accounts
(C) giving a top performing organic social post a paid boost
(D) creating a new stream for engaging with your audience
(E) adding a social network to your Hootsuite dashboard
(F) running an analytics report to demonstrate ROI
Q.136 – Anything you want to do in Hootsuite can be found in either the header or the sidebar, with the main workspace is in the center. Which of the following is not a feature you’ll find in the sidebar (see image below for reference)?
(D) App Directory
(A) a location search stream, with geocode set for your specific location
(B) where you set up user-generated content contests
(C) a fully customizable, real-time display of social metrics data
(D) you undertake audience testing to determine the best ad product to purchase
(E) where you set the parameters for a Hootsuite social media campaign
(A) Streams are for searching out conversations, whereas tabs are for publishing content to your audiences.
(B) Streams provide account analytics, Tabs are where geo-searches are performed.
(C) Tabs are for searching out conversations, whereas streams are for publishing content to your audiences.
(D) Steams display content from your social networks, and Tabs house a collection of streams.
(A) like and reply
(B) retweet and favourite
(C) search for hashtags or keywords
(D) send a direct message to a user
(E) save a composed message as a draft
(A) your home country
(B) pre-set topic areas
(C) specific physical locations or regions
(D) private profiles or closed networks
(E) specific social networks
(A) editing a message
(B) rescheduling a post
(C) viewing tags
(D) composing a message
(E) perform a geo-search
(A) Selecting the image you’d like to publish.
(B) Adding links you’d like to publish with your image.
(C) Publishing the image to your Instagram account.
(D) Scheduling when your Instagram post should publish.
Q.143 – If you need to keep track of a large number of published or scheduled messages sent to a variety of social networks, Hootsuite ________ is an important product area for you to familiarize yourself with.
(A) Approvals Queue
(C) Content Library
(A) Hootsuite Metrics
(B) Hootsuite Social ROI
(C) Hootsuite Solutions
(D) Hootsuite Analytics
(E) Hootsuite ROI Calculator
(A) message approvals
(B) Publisher calendars
(E) content libraries
(A) Launch Menu
(B) Extensions Dropdown
(C) Analytics Dashboard
(D) Settings Panel
(A) using the bulk uploader
(B) from within the calendar view in the Publisher
(C) from the drop down menu in a search stream
(D) from within the Compose box (manual and auto-schedule)
Q.148 – The Hootsuite Analytics overview automatically analyzes two time periods: the one you select, and the corresponding length of time before that. For example, if you select the last 7 days, the overview will automatically pull data from the previous 14 days. Why would this be a benefit?
(A) to put your analytics results in a more historical perspective
(B) to provide an estimate of future trends
(C) this is not a feature of the overview module
(D) to add fullness to your metrics reports
(E) to make it easier to generate ROI reports for key stakeholders
(A) Hootsuite Ads
(B) Hootsuite Metrics
(C) Hootsuite Campaigns
(D) Hootsuite Publisher
(E) Hootsuite Analytics
(A) schedule when your message should publish
(B) convert a web address into a shortened, trackable owly link
(C) track character count limits for the social networks your posting to
(D) search for mentions of your company name
(E) pick the social profiles to which you want to publish your message
(A) full editing rights to that report
(B) admin permissions for that report
(C) team admin permissions for that report
(D) partial editing rights
(A) send now, auto-schedule, or schedule a custom time
(B) send now or schedule a custom time
(C) send now only
(D) schedule a custom time only
(E) Hootsuite Mobile does not allow publishing – only engagement functionality
(A) Save the message as a draft and then find it in the collaboration board with that team.
(B) Publish the message to a social network, then click ‘assign to team or colleague’.
(C) Assign the message to a social network the team or team member manages, then click ‘Save Draft’.
(D) @Mention the team or team member in the drafted message before saving.
(A) Comment trackers
(B) Search streams
(E) Internal tags
(A) approve large numbers of posts composed by junior team members
(B) schedule up to 350 messages at one time, including existing scheduled messages
(C) publish the same message across hundreds of social media networks at once
(D) add background music to all the YouTube videos in a playlist
(E) send out hundreds of personalized direct messages to your Twitter lists
(F) generate large amounts of SEO friendly copy, based on social marketing goals
(A) commented on automatically, with customizable, pre-scripted copy that you input under your RSS feed preferences
(B) automatically posted to the social network you choose, with a pre-scripted message and a trackable link
(C) put into a ‘Post-Approvals Queue’ for review by your organization’s designated Hootsuite administrator
(D) blocked from your feed
(A) activities relative to your defined social media objectives
(B) reports analyze a team member’s Hootsuite activity (e.g., engagement and publishing) to pull out the metrics that are most valuable to them
(C) reports feature a built-in ROI calculator that grade your company’s social
(D) reports provide your colleagues with continuous access to real time data, whenever they want it
(E) reports include a qualitative analysis report indicating what you should do more of (and less of)
Q.158 – Let’s say you’re creating a search stream in your Hootsuite dashboard, to find mentions of the phrase vacation holiday getaway. How do you ensure that the exact phrase gets searched for, rather than the individual words in the phrase?
(A) Boolean operators after the phrase
(B) asterisks around the phrase
(C) ampersands before the phrase
(D) quotation marks around the phrase
(E) @symbol after the phrase
(A) Partner Library
(B) Explore tab
(C) App Directory
(D) Hootsuite App Store
(E) Hootsuite Impact tab
Q.160 – Let’s say you want to monitor all the comments on a campaign YouTube video you’ve just launched. To do this, create a ‘My Videos’ stream, find the campaign video, and then select ‘______________’.
(A) YouTube Search
(D) Create Comment Stream
(A) owly links provide higher resolution previews of the webpage being linked to
(B) owly links are trackable, which means you can track how many people clicked it
(C) owly links use less characters than regular URLs
(D) owly links are prioritized by social networks
(E) owly links are perceived as more trustworthy than regular URLs
Q.162 – YouTube is a great source for curating interesting content for your audience. Hootsuite helps with its built in YouTube __________. This lets you discover new videos based on keywords or key phrases.
(A) content curation tab
(B) suggested content
(C) filter videos
(D) search stream
(E) ‘My Content Finder’
What is Hootsuite?
Hootsuite is a social media management software that allows you to manage multiple social media networks right from one dashboard. The software is designed in such a way that you can create posts and schedule to publish them at a particular date and time right from the dashboard. You can also create streams to track conversations happening around your industry for a specific geographical location. You can also check all your stats regarding followers, engagement, and other metrics from the Hootsuite Analytics section.
What Is Hootsuite Platform Certification Exam?
This is an exam created by Hootsuite that certifies you as an expert in their platform. The exam consists of 65 questions which you need to finish within 60 minutes. The exam is based on the course material developed by Hootsuite in their free online training courseware. The exam costs $99 USD to apply. The certificate is valid for life and you can retake the exam unlimited times till you pass. You have to score a minimum of 75% for passing the exam and earning the certificate.
Difference Between Hootsuite Platform Certification and Hootsuite Social Marketing Certification
The Hootsuite Social Marketing Certification exam is designed to test your knowledge about the workings of the different social media platforms and the strategies required to create successful social media campaigns.
The Hootsuite Platform Certification just tests your knowledge about the workings of the Hootsuite dashboard.
Key Features of This Exam
The main features of the video course and the exam are:
(1) The certificate is industry recognized and preferred by most businesses. With great knowledge of the software, you can earn jobs as a social media marketing manager.
(2) The certificate is valid for entire life.
Requirements for the exam
The requirements are as follows:
(1) You should own a computer with an active Internet connection.
(2) You have to pay $99 USD to sit for the exam.
(3) You need a working knowledge of the Hootsuite dashboard. Although it is not a must but is highly recommended.
You can get all the answers with detailed explanation right here on our website. We have created this post to help you not just to clear the exam but also to get a working knowledge of the tools and the dashboard. You can easily gather knowledge by reading the explanation for every question.