(B) As variable types
(C) As containers
(D) As key-value pairs
Variables in the Data Layer are structured as Key-Value pairs. A key is a category of things and a single key can have different values. Example of a key – Book Author, Book Title, etc.
This question is a part of the Assessment 2 section of the Google Tag Manager Fundamentals exam. You can find all the answers to this exam in our Google Tag Manager Fundamentals Assessment Answers page.