How are variables structured in the data layer?

(A) As Javascript cookies

(B) As variable types

(C) As containers

(D) As​ key-value pairs


Variables in the Data Layer are structured as Key-Value pairs. A key is a category of things and a single key can have different values. Example of a key – Book Author, Book Title, etc.


This question is a part of the Assessment 2 section of the Google Tag Manager Fundamentals exam. You can find all the answers to this exam in our Google Tag Manager Fundamentals Assessment Answers page.

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