How can you uncover your buyer personas’ reading habits?

(A) Include a question on a form

(B) Interview some of your best customers

(C) Make a list of publications you read

(D) A and B

(E) All of the above


In order to uncover your buyer personas’s reading habits you can do two things:

(1) Create a form with questions regarding their reading habits. Include a question like “What kind of content you like” or “What genre of books do you like to read”.

(2) Interview your most loyal customers and try to uncover their reading habits by asking questions like “What books do they prefer to read” or “What kind of content would they want to consume”.


This question is a part of the HubSpot Content Marketing Exam. You can get all the updated answers to this exam in our HubSpot Content Marketing Certification Exam Answers page.

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