How could you compare the conversion rate for when the “About Us” page was viewed versus when the page was not viewed?

(A) Compare “About Us” page metrics in the Landing Pages report with “About Us” page metrics in the All Pages report.

(B) Identify the Page Value for the “About Us” page and compare this metric across all other pages.

(C) Create a custom segment including sessions with visits to the “About Us” page, and another segment for sessions where users did not visit the “About Us” page. Apply the two segments to the Ecommerce Overview report and compare conversion rates.

(D) Use the Reverse Goal Path report to compare number of goal completions among rows including the “About Us” page.

Explanation

To compare conversion rates for the two pages you need to follow the following steps. Firstly, you need to create a custom segment that includes Sessions with visits to the “About Us” page. Next, you need to create another custom segment that includes Sessions where users didn’t visit the “About Us” page. Now, you need to open the Ecommerce Overview report and apply the two custom segments you just created. Finally, you can analyze the conversion rates for the two different segments you just applied.

Conclusion

This question is a part of the Assessment 3 section of the Google Analytics for Power Users course. You can find all the questions from all the four assessments with detailed explanation for this exam in our Google Analytics for Power Users Assessment Answers page.

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