How do bid adjustments (modifiers) affect the display of your ad?

(A) They trigger the display of your ad when terms in your keyword appear in any order in the search query.

(B) They cause a word or phrase to be inserted at display time into the ad.

(C) They affect the number of times your ad is displayed in a given month.

(D) They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria.


Bid adjustments increase or decrease your bid for specifically targeted customers. This ensures that your ad gets the appropriate bid for the customers you’re targeting based on some criteria. This ultimately increases the chances of your ads being displayed in a much better position to customers who meet the targeting criteria you set.


This question is a part of the Bing Accreditation Exam and the Microsoft Advertising Certified Professional exam. You can find all the answers with full explanation for both exams in our Bing Accreditation Exam Answers page and Microsoft Advertising Certified Professional Exam Answers page.

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