In analytics, you can create Segments to gain greater insights into your audience’s behaviour. For example – You can create a Segment to find out the number of Organic Users to your website from the total number of users. This will give you valuable insight into how many organic users are getting and how you can increase them.
Similarly, you can create more Segments to compare your data and gain greater insights into how your audience is behaving.
This question is a part of the Google Digital Unlocked and Google Digital Garage Certification exams. You can find all the latest updated questions and answers to both exams on our website in the Google Digital Garage and Google Digital Unlocked pages.