How does automating your bid contribute to a successful Google Ads campaign?

(A) Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.

(B) Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent.

(C) The customer journey has become more direct, so setting bids should be based on general user behavior.

(D) Cross-referencing data with context to establish intent and set the appropriate bid is a simple and direct task.

Conclusion

This question is a part of the Google Ads Search Certification exam, Google Ads Display Certification exam and Shopping Ads Certification exam. You can find answers to all the questions asked in all three exams in our Google Ads Search Certification Exam Answers page, Google Ads Display Certification Assessment Answers page and Shopping Ads Certification Assessment Answers page.

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