How does the position-based attribution model assign conversion credit?

(A) Majority of credit is given to the first interaction, with remaining credit given to other interactions

(B) Majority of credit is split across click interactions, with remaining credit given to any impressions

(C) Majority of credit is split between the first and last interactions, with remaining credit given to other interactions

(D) All credit goes to the last click

Conclusion

This question is a part of the Optimize performance in DoubleClick Search Assessment. You can find answers to all the questions asked in this exam in our Optimize performance in DoubleClick Search Assessment Answers page.

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