How have Bumper ads performed in Google-run studies?

(A) They are less effective than longer form ads on YouTube

(B) They reach the same people as TrueView campaigns

(C) They are effective in increasing ad recall only when consumers see multiple bumpers

(D) They are effective on their own at driving ad recall and brand lift

Conclusion

This question is a part of the YouTube Creative Essentials Assessment. You can find answers to all the questions asked in this exam in our YouTube Creative Essentials Assessment Answers page.

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