How is advertising cost of sales (ACOS) calculated?

(A) ad spend / attributed sales

(B) ad spend x clicks

(C) ad spend / clicks

(D) ad spend x attributed sales

Explanation

Advertising Cost of Sales(ACOS) tells you the percentage of sales you have spent on advertising. It is calculated by dividing the total amount you have spent on an advertising campaign by the total sales achieved during the campaign. ( ACOS = Ad Spend / Attributed Sales ).

Conclusion

This question is a part of the Amazon Sponsored Ads Foundations Certification Assessment. You can find answers to all the questions asked in this exam in our Amazon Sponsored Ads Foundations Certification Assessment Answers page.

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