(A) It algorithmically evaluates individual customer paths to assign credit.
(B) It gives more credit to the touch-points closest to the conversion.
(C) It is distributed evenly to every single touch in a buyer’s journey.
(D) It assigns the last touch-point 100% of the credit for the conversion.
This question is a part of the Google Ads Measurement Certification Assessment exam. You can find all the answers to this exam in our Google Ads Measurement Certification Assessment Answers page.