How long do you need to let most Amazon reports settle before making conclusions on your split test?

(A) You don’t need to wait, Amazon reports are in real time.

(B) Wait 48 hours.

(C) Wait 24 hours.

(D) Wait 12 hours.


You need to allow your data to settle 48 hours before making conclusions.


This question is from the “Put into practice Quiz” section which is a part of the “How to Sell on Amazon: The Ultimate Step-by-Step Guide with Robyn Johnson” in Semrush academy.

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