How many competitors should you plot on your competitive matrix?

(A) 3-5

(B) 7-10

(C) 10-15

(D) It does not matter how many


You should plot around 7-10 competitors on your competitive matrix.

You don’t want to have too few competitors because it looks like you don’t have a market and you don’t want too many because it can make your matrix very cluttered.


This question is from the Quiz section of the second lesson “Build a Compelling Competitive Matrix” from the HubSpot How to Build a Compelling Competitive Strategy course.

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