(A) Never. Your messages should be solely about the buyer and their context.
(B) As often as necessary to communicate your value proposition.
(C) As often as possible. You need to convey your value and expertise to the buyer.
(D) No more than half as much as you reference your buyer and their situation.
This question is a part of the HubSpot Inbound Sales Certification Exam. You can find answers to all the questions asked in this exam in our HubSpot Inbound Sales Certification Exam Answers page.